• AUTOMATION
  • SEGMENTATION
  • HUMAN
  • LOGGING

How to trigger email journeys with your AI

Connect your AI to Loops once. From then on, your agent can start email sequences by passing data directly to your automation workflows.

Ask AI about this page

Short answer

How can my AI start email flows in Loops?

Your AI uses the send_event tool to push data points into Loops. These events act as the triggers that launch your pre-built email journeys. You get automated communication based on the context your agent provides.

Where your data lands.

Automated outcomes.

Every event your AI sends maps to a specific trigger in your Loops account.

AUTOMATION

Email flows start

The AI sends an event that matches a trigger in Loops. This immediately puts a contact into a specific email journey.

SEGMENTATION

Users get tagged

The AI includes custom properties in the event. Loops uses these to segment users or update contact profiles.

HUMAN

You manage content

The AI only triggers the event. You still handle the actual email copy and timing inside the Loops dashboard.

LOGGING

Events are recorded

Every action your AI takes is logged as an event in Loops. You can see exactly when and why a journey started.

The workflow

What your AI does when <the thing arrives>.

The AI acts as the bridge between your conversation and your marketing automation.

  1. Identify the trigger

    Your agent looks at the current context or user data to decide if an email should be sent.

    send_event

  2. Format the event

    The AI organizes the necessary user identifiers and custom properties into the correct structure.

    send_event

  3. Execute the trigger

    The agent pushes the data to Loops to initiate the automation.

    send_event

  4. Confirm delivery

    The AI verifies the event was successfully handed off to the Loops API.

    send_event

Try it

Copy these to start.

Use these prompts to get your AI moving.

Starting points

Replace the bracketed text with your actual Loops event names or user details.

Loops Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_e5btDvlbhFFLMZRbD1LEFgO9lOMy5g6bqSbPUZkG/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Loops capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "loops-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_e5btDvlbhFFLMZRbD1LEFgO9lOMy5g6bqSbPUZkG/mcp"
    }
  }
}
Copy into chat04

  • Send a 'signup_completed' event to Loops for the user with email user@example.com.

  • Trigger the 'upgrade_plan' event in Loops for this customer and include their new tier as a property.

  • When I say a user has reached a milestone, send that event to Loops with their current score.

  • Find the user in my current list and send a 'reengagement' event to Loops for them.

  • Claude
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  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Loops once, then ask.

Just link your account. Your credentials stay encrypted, and you can start triggering events immediately through your preferred AI client.

Connect Loops to your AI

FAQ

How this task behaves.

  • 01

    Can my AI edit existing email templates in Loops?

    No. The AI can only trigger events that start journeys. You must manage all email content and templates within Loops.

  • 02

    Does the AI decide which user gets which email?

    The AI sends the event and the user data. The logic for which email is sent is controlled by the journeys you have already built in Loops.

  • 03

    Can the AI delete contacts from my Loops list?

    No. This MCP only has the ability to send events. It cannot delete or modify contact records directly.

  • 04

    What happens if the event name is wrong?

    If the AI sends an event name that doesn't exist in your Loops setup, no journey will trigger.

  • 05

    Can I send multiple properties with one event?

    Yes. You can instruct your AI to include various custom properties in the event payload.

  • More questions about Loops? See everything the Loops Connector can do

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