• COST
  • RATIO
  • TREND
  • HUMAN

How to audit marketing channel efficiency with your AI

Connect your marketing data once. Your AI then handles the math to find your most and least profitable channels.

Ask AI about this page

Short answer

How can I audit my marketing channel efficiency using AI?

Your AI uses the LTV:CAC Calculator to pull cost and conversion data from your sources. It identifies which channels have a healthy ratio and which ones are burning cash. You get a clear breakdown of acquisition costs by source.

The results.

Where your data lands.

The AI processes your raw marketing spend and returns these specific insights.

COST

Overspending alerts

The AI flags channels where the cost to acquire a customer exceeds your target thresholds. You see exactly where the budget is leaking.

RATIO

Efficiency scores

The AI calculates the LTV to CAC ratio for every active source. You get a ranked list of your most profitable channels.

TREND

Performance shifts

The AI compares current acquisition costs against your historical averages. You see which channels are getting more expensive over time.

HUMAN

Budget reallocation

The AI provides the math, but you decide where to move the money. You use the findings to adjust your actual ad spend.

The workflow

What your AI does when the data arrives.

The AI handles the heavy lifting of the math so you can focus on the strategy.

  1. Ingest spend and revenue

    Your AI pulls the necessary cost and customer value metrics from your connected marketing platforms.

    calculate_cac

  2. Calculate channel ratios

    The AI runs the math for every individual source to determine the specific cost per acquisition.

    calculate_cac

  3. Identify outliers

    The AI compares the results to find channels that are significantly underperforming or overspending.

    calculate_cac

  4. Summarize findings

    The AI presents a clean report of which channels to scale and which to cut.

    calculate_cac

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

Replace the bracketed text with your actual channel names or data sources.

LTV:CAC Calculator API Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_lWwsfEGtYfyawKzRUSIdfWxLnblxMNx7Qs22pKzX/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — LTV:CAC Calculator API capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "ltvcac-calculator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_lWwsfEGtYfyawKzRUSIdfWxLnblxMNx7Qs22pKzX/mcp"
    }
  }
}
Copy into chat04

  • Calculate the CAC for my Google Ads and Meta campaigns.

  • Which of my marketing channels has the worst LTV to CAC ratio right now?

  • Show me a breakdown of acquisition costs for my organic search vs paid social.

  • Identify any channels where the CAC has increased by more than 20% this month.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect LTV:CAC Calculator once, then ask.

You only need to link your data once. Your login credentials stay encrypted and secure on our side, and you can immediately start asking questions in your preferred AI client.

Connect LTV:CAC Calculator to your AI

FAQ

Common questions

  • 01

    Can the AI change my actual ad spend in Google Ads?

    No. The AI only reads your data and performs calculations. You must manually adjust your budgets in your marketing platforms.

  • 02

    Does the AI delete any of my marketing data?

    No. This MCP is read-only. It can only pull data to perform calculations; it cannot modify or delete your records.

  • 03

    How does the AI know which channels to check?

    It uses the data it finds in your connected accounts to identify every active source of acquisition.

  • 04

    Can I use this with Claude or Cursor?

    Yes. As long as you are using an MCP-compatible client, you can use this Connector.

  • 05

    Do I need to provide the LTV numbers manually?

    The AI will attempt to pull customer value data from your connected sources, but you can also provide specific values in your prompt.

  • More questions about LTV:CAC Calculator? The Connector page answers them. See everything the LTV:CAC Calculator Connector can do

Connect LTV:CAC Calculator API to Claude, Cursor, ChatGPT & more