• VOLUME
  • EFFICIENCY
  • TRENDS
  • HUMAN

How to audit marketing campaign performance with your AI

Connect Marchex to your AI client to pull call data and campaign metrics. Once connected, your agent handles the heavy lifting of comparing performance across your tracking efforts.

Ask AI about this page

Short answer

How can I audit my marketing campaign performance with AI?

Your AI pulls call analytics and campaign details directly from Marchex to compare how different tracking efforts are performing. You get a clear view of call volumes and engagement metrics across your marketing stack.

The audit outcomes.

Where your insights land.

The AI processes your raw call data into clear performance comparisons.

VOLUME

Call volume comparisons

The AI compares call counts across different tracking campaigns. You see which channels drive the most phone traffic.

EFFICIENCY

Metric correlation

Your agent links call data to specific campaign identifiers. This shows which marketing spends actually result in customer contact.

TRENDS

Performance shifts

The AI identifies changes in call patterns over time. You can spot when a specific campaign starts losing steam.

HUMAN

Strategic decisions

The AI presents the data, but you decide how to reallocate your budget. You use the findings to steer your next marketing move.

The workflow

What your AI does when the data arrives.

The AI moves from broad campaign lists to specific call metrics to build your audit.

  1. Identify campaigns

    The AI scans your account to find all active tracking campaigns.

    list_campaigns

  2. Pull campaign specifics

    It gathers the exact settings and identifiers for the campaigns you want to audit.

    get_campaign_details

  3. Analyze call data

    The agent pulls the call volume and performance numbers for those specific campaigns.

    get_call_analytics

  4. Compare performance

    The AI compares the metrics between different campaigns to highlight winners and losers.

    get_call_analytics

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

Replace the campaign names or channels with your actual Marchex data.

Marchex Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_y885XTRpPQ9feNSuJ353LdqfvTmQsLw2Lb0yTr8V/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Marchex capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "marchex-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_y885XTRpPQ9feNSuJ353LdqfvTmQsLw2Lb0yTr8V/mcp"
    }
  }
}
Copy into chat04

  • List all my current marketing campaigns from Marchex.

  • Compare the call volume for the Summer Sale campaign against the Spring Promo campaign.

  • Which campaign has the highest call volume according to my Marchex analytics?

  • Show me the performance details for the Google Ads tracking campaign.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Marchex once, then ask.

Just link your account once. Your credentials stay encrypted, and you can immediately start asking your AI about your call data.

Connect Marchex to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my campaign settings in Marchex?

    No. The AI can only read campaign details and call analytics. It cannot modify your campaigns or change any settings in Marchex.

  • 02

    Can the AI delete my call records?

    No. The tools only allow the AI to retrieve data. It has no capability to delete or overwrite your Marchex data.

  • 03

    Do I need to export CSVs to use this?

    No. The AI pulls the data directly through the MCP, so you don't need to manually export files.

  • 04

    Can I compare two different time periods?

    Yes, as long as the call analytics data for those periods is available in your Marchex account.

  • 05

    Does the AI see my customer's personal information?

    The AI only accesses the metrics and data provided by the Marchex tools. It does not have access to any data outside of what these specific tools return.

  • More questions about Marchex? The Connector page answers them. See everything the Marchex Connector can do

Connect Marchex to Claude, Cursor, ChatGPT & more