• MODELING
  • CHANNEL
  • EFFICIENCY
  • HUMAN

How to attribute revenue to campaigns with your AI

Connect your marketing data once. Your AI handles the math to show which channels actually drove your sales.

Ask AI about this page

Short answer

How can I attribute revenue to specific campaigns using AI?

Your AI pulls campaign spend and conversion data to run specific attribution models. You get a granular breakdown of revenue per channel and campaign. This includes a full view of how different models change your perceived ROI.

The outcomes you get.

Where your data lands.

The AI processes your raw marketing and sales data into these specific views.

MODELING

Attribution model comparisons

The AI calculates revenue using different logic, like first-touch or linear models. You see how much credit each channel gets under different rules.

CHANNEL

Revenue by source

The AI groups all earned revenue by the specific platform or campaign. You'll see exactly which sources are profitable and which are wasting budget.

EFFICIENCY

Campaign ROI metrics

The AI maps spend against attributed revenue. This gives you the actual return on investment for every individual campaign you run.

HUMAN

Strategic budget decisions

The AI provides the numbers, but you decide where to shift your spend. You use the calculated data to make the final call on budget reallocation.

The workflow

What your AI does when the data arrives.

The AI moves from raw data ingestion to a finished revenue report.

  1. Data ingestion

    Your AI reads your campaign spend and conversion logs to build a unified dataset.

    calculate_attributed_revenue

  2. Model application

    The AI applies your chosen attribution logic to the data to distribute credit across the customer journey.

    calculate_attributed_revenue

  3. Revenue mapping

    The AI links specific sales events back to the original marketing touchpoints.

    calculate_attributed_revenue

  4. Reporting

    The AI organizes the final numbers into a clean breakdown of revenue and ROI per campaign.

    calculate_attributed_revenue

Try it

Copy these to start.

Use these prompts to trigger the calculation immediately.

Starting points

These are starting points. Swap out the specific channel or sheet names for your own.

Marketing ROI Calculator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_cZQsnAsF9HQuMkPNncELniG1heEVfRZKOR5yRm3y/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Marketing ROI Calculator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "marketing-roi-calculator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_cZQsnAsF9HQuMkPNncELniG1heEVfRZKOR5yRm3y/mcp"
    }
  }
}
Copy into chat04

  • Calculate the attributed revenue for my Google Ads campaigns using a linear attribution model.

  • Show me the revenue breakdown for my Facebook campaigns from last month.

  • Compare the ROI of my LinkedIn ads versus my organic search traffic.

  • Which campaign had the highest attributed revenue according to a first-touch model?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Marketing ROI Calculator once, then ask.

Just link your data source once. Your credentials stay encrypted, and you can start asking questions in your preferred AI client immediately.

Connect Marketing ROI Calculator to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my actual ad spend in Google Ads?

    No. The AI only reads your data to perform calculations. It cannot execute changes or spend money in your advertising accounts.

  • 02

    Does the AI delete any of my marketing data?

    No. The AI is read-only. It pulls data to run the math but never modifies or deletes your original records.

  • 03

    What attribution models can I use?

    You can ask for any standard model, such as first-touch, last-touch, linear, or time-decay.

  • 04

    Can I use this with my existing spreadsheets?

    Yes, as long as your data is accessible to the AI client you have connected.

  • 05

    Do I need to write code to run these calculations?

    No. You just ask your AI for the breakdown in plain English.

  • More questions about Marketing ROI Calculator? The Connector page answers them. See everything the Marketing ROI Calculator Connector can do

Connect Marketing ROI Calculator to Claude, Cursor, ChatGPT & more