• LOGIC
  • CLEANUP
  • HUMAN
  • HEALTH

How to audit Marketo campaigns with your AI

Connect your AI to Marketo once. From there, it scans your programs and smart campaigns to find logic errors or messy setups.

Ask AI about this page

Short answer

How can I use AI to audit my Marketo setup?

Your AI pulls lists of programs and smart campaigns to check for errors or inconsistencies. You get a breakdown of what's working and what needs your attention.

Audit outcomes

Where your findings land.

The AI categorizes its findings so you know exactly what to fix.

LOGIC

Broken campaign flows

The AI finds smart campaigns with conflicting filters. You get a list of specific IDs to investigate.

CLEANUP

Orphaned programs

It identifies programs that lack active smart campaigns. This helps you clean up your instance.

HUMAN

Manual review needed

The AI flags complex workflows that require you to check the actual email content or asset links.

HEALTH

Setup summary

You get a high-level view of active versus inactive programs. This shows the overall state of your automation.

The workflow

What your AI does when the audit arrives.

The AI uses specific Marketo tools to map out your automation structure.

  1. Map programs

    The AI pulls a list of all programs to understand the scope of your setup.

    list_programs

  2. Identify campaigns

    It gathers all smart campaigns to see how they relate to your programs.

    list_smart_campaigns

  3. Inspect logic

    The AI looks at the specific details of a single campaign to find errors.

    get_smart_campaign_by_id

  4. Verify setup

    It compares the campaign data against your audit requirements to find gaps.

    list_smart_campaigns

Try it

Copy these to start.

Paste these into your chat to begin the audit.

Starting points

Replace the bracketed text with your actual Marketo program names or campaign IDs.

Marketo Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_POcJJcdNHmDdGzJ0jSm7iCkXIbVMVCgN3muvUQ7M/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Marketo capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "marketo-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_POcJJcdNHmDdGzJ0jSm7iCkXIbVMVCgN3muvUQ7M/mcp"
    }
  }
}
Copy into chat04

  • List all my Marketo programs and tell me which ones have no smart campaigns.

  • Check the smart campaign with ID 98765 for any logic errors in the flow.

  • Audit the 'Summer Webinar' program to see if all smart campaigns are active.

  • Show me all smart campaigns in my Marketo instance so I can check for duplicates.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Marketo once, then ask.

Link your account once. Your credentials stay encrypted on our side, and you can immediately start auditing your setup.

Connect Marketo to your AI

FAQ

How the audit behaves

  • 01

    Can the AI edit my Marketo campaigns?

    No. The AI can only read data. It cannot change, delete, or create any campaigns or programs.

  • 02

    Can the AI see my email templates?

    No. The tools only allow the AI to see the structure and logic of smart campaigns, not the actual email assets.

  • 03

    How does the AI find specific campaigns?

    It uses the list tools to find the right IDs, then it pulls the specific data for those campaigns.

  • 04

    Can it audit individual lead data?

    No. This specific task is for auditing the structure of programs and smart campaigns, not individual lead records.

  • 05

    What if I give it a wrong campaign ID?

    The AI will tell you it can't find that campaign because it can only access what is actually in your Marketo instance.

  • More questions about Marketo? See everything the Marketo Connector can do

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