• SOCIAL
  • REFERRERS
  • DOMAINS
  • HUMAN

How to analyze website traffic sources with your AI

Connect Matomo to your AI client once. After that, you can ask questions about where your visitors come from without digging through dashboards.

Ask AI about this page

Short answer

Where is my website traffic coming from?

Your AI uses Matomo to pull lists of your top social media referrals, top referring websites, and top domains. You get a clear breakdown of your traffic sources to see which platforms actually work.

Traffic insights

Where your traffic originates

The AI turns Matomo data into specific answers about your audience's origins.

SOCIAL

Identify social drivers

The AI finds which social networks are sending the most users. You'll see exactly where social engagement turns into site visits.

REFERRERS

Track specific sites

Get a list of the specific websites that have sent visitors to you. This shows you which external sites are worth your attention.

DOMAINS

See top domains

The AI aggregates data to show you the biggest domain-level traffic sources. This helps you see the big picture of your web presence.

HUMAN

Plan your strategy

The AI provides the data, but you decide how to adjust your marketing or outreach based on these findings.

The workflow

What your AI does when the data arrives.

Instead of you clicking through Matomo menus, your AI fetches the specific datasets you ask for.

  1. Find social sources

    The AI looks up which social media platforms are currently driving traffic to your domain.

    get_top_socials

  2. Identify referring sites

    The AI pulls a list of the specific websites that have sent visitors to your URL.

    get_top_referrers

  3. Map top domains

    The AI gathers data on the highest-volume domains hitting your site.

    get_top_websites

  4. Summarize trends

    The AI compares the social, referrer, and website data to give you a single, cohesive answer.

    get_top_socialsget_top_referrersget_top_websites

Try it

Copy these to start.

Use these prompts to get moving immediately.

Starting points

These are just ideas. Swap out the specific platform or website names to match your actual data.

Matomo Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_oYWxdQG5Apb39ZR5fQLt5E0cTSRcuy6MLVvC6uIb/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Matomo capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "matomo-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_oYWxdQG5Apb39ZR5fQLt5E0cTSRcuy6MLVvC6uIb/mcp"
    }
  }
}
Copy into chat04

  • Which social networks are driving the most traffic to my site right now?

  • Show me the top websites that have referred visitors to my domain.

  • Compare my top social media sources against my top website referrers.

  • List the top domains sending traffic to my website so I can see where my audience lives.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Matomo once, then ask.

You only need to link your Matomo account once. Your credentials stay encrypted, and you can immediately start asking your AI about your traffic data.

Connect Matomo to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my Matomo settings?

    No. The AI can only read traffic data using the provided tools; it cannot modify your Matomo configuration or settings.

  • 02

    Does the AI delete any of my tracking data?

    No. The AI has no capability to delete, edit, or overwrite any data within your Matomo account.

  • 03

    Can I ask about specific user IDs?

    No. The tools are limited to identifying top social sources, referrers, and websites.

  • 04

    How does the AI get this information?

    The AI uses specific Matomo tools to fetch the top social, referrer, and website data directly from your account.

  • 05

    Do I need to keep Matomo open?

    No. Once you connect the MCP, your AI client handles the requests in the background.

  • More questions about Matomo? The Connector page answers them. See everything the Matomo Connector can do

Connect Matomo to Claude, Cursor, ChatGPT & more