• SENTIMENT
  • REACH
  • TRENDS
  • HUMAN

How to analyze brand sentiment and reach with your AI

Connect Meltwater to your AI client to turn media mentions into actionable reputation metrics.

Ask AI about this page

Short answer

How can I track my brand's reputation with AI?

Your AI pulls live media data through Meltwater to calculate sentiment scores and total reach for specific keywords or brand names. You get a clear picture of how people are talking about you and how far those conversations are spreading.

Reputation outcomes.

Where your insights land.

Your AI processes raw media data into these specific outcomes.

SENTIMENT

Mood tracking

The AI scans mentions to see if the conversation is positive, negative, or neutral. You get a clear pulse on public perception.

REACH

Audience scale

The AI calculates the total potential reach of your brand mentions. This shows you exactly how much eyeballs are on your story.

TRENDS

Volume shifts

The AI tracks changes in mention frequency over time. You'll see when a topic spikes or fades.

HUMAN

Strategic response

The AI flags the most important mentions for you. You decide how to respond to specific crises or praise.

The workflow

What your AI does when the search arrives.

The AI handles the heavy lifting of data retrieval and math.

  1. Find the data

    Your AI identifies relevant media coverage based on your specific brand keywords or topics.

    search_content

  2. Calculate metrics

    The AI pulls the math behind the mentions, including sentiment scores and reach numbers.

    get_search_analytics

  3. Inspect specifics

    The AI looks at individual pieces of coverage to understand the context of a specific mention.

    get_mention_details

  4. Summarize findings

    The AI synthesizes the analytics into a plain English report on your brand health.

    get_search_analytics

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Swap out the bracketed text for your actual brand names or specific media topics.

Meltwater Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_mDj011zX1P1btRQAIwkf41D7GjUAW0D0qoSQ92ba/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Meltwater capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "meltwater-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_mDj011zX1P1btRQAIwkf41D7GjUAW0D0qoSQ92ba/mcp"
    }
  }
}
Copy into chat04

  • Search for recent mentions of [Brand Name] and tell me the overall sentiment.

  • What is the total reach for all news articles mentioning [Product Name] this week?

  • Find the most recent negative mentions for [Brand Name] and summarize why people are unhappy.

  • Compare the sentiment of [Brand A] against [Brand B] based on recent media coverage.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Meltwater once, then ask.

Just link your Meltwater account through Vinkius. Your credentials stay encrypted, and you can immediately start asking your AI about your media data.

Connect Meltwater to your AI

FAQ

How this task behaves.

  • 01

    Can the AI post replies to news articles for me?

    No. The AI can only read and analyze the data provided by Meltwater. You must handle all outgoing communication yourself.

  • 02

    Does the AI update my Meltwater dashboard?

    No. The AI reads data from Meltwater to answer your questions, but it does not change your settings or configurations in the Meltwater platform.

  • 03

    How real-time is the sentiment data?

    The AI pulls the most recent data available through the Meltwater search tools.

  • 04

    Can I analyze data from specific news outlets?

    Yes, as long as those outlets are included in your Meltwater media coverage.

  • 05

    Can the AI delete mentions it finds?

    No. The AI has read-only access to your search data.

  • More questions about Meltwater? See everything the Meltwater Connector can do

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