• TRENDS
  • SENTIMENT
  • SOURCES
  • HUMAN

How to monitor news and social trends with your AI

Connect Meltwater to your AI client to pull live data from news and social streams. Once connected, your agent handles the searching and analysis for you.

Ask AI about this page

Short answer

How can I track news and social trends using my AI?

Your AI uses Meltwater to run keyword searches across news and social media feeds. It identifies emerging topics and analyzes engagement to show you how conversations are shifting. You get a clear view of the media landscape through your chat interface.

Where your insights land.

The outcomes of your searches.

The AI turns raw media data into these specific results.

TRENDS

Topic evolution tracking

The AI watches how specific keywords grow or fade in popularity. You see exactly when a topic starts gaining traction.

SENTIMENT

Public reaction analysis

Your agent evaluates the tone of social media posts and news coverage. This tells you if the conversation is turning positive or negative.

SOURCES

Media outlet mapping

The AI identifies which news sites and social channels are driving the most noise. You'll know which voices matter most for your topic.

HUMAN

Strategic response

The AI provides the data and the analysis, but you make the calls. You decide how to act on the trends it finds.

The workflow

What your AI does when the data arrives.

The AI automates the heavy lifting of searching and measuring media impact.

  1. Scan the streams

    The AI searches through news and social media for your specific keywords.

    search_content

  2. Map the landscape

    It identifies the specific media sources and channels where the conversation is happening.

    list_media_sources

  3. Measure impact

    The AI pulls engagement data to show how much reach a topic or post has achieved.

    get_media_insights

  4. Track changes

    The AI runs fresh searches to see how the volume and sentiment of a topic have changed.

    search_content

Try it

Copy these to start.

Use these prompts to begin monitoring your topics.

Starting points

Swap the bracketed text for your specific brand, topic, or industry keyword.

Meltwater Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_mDj011zX1P1btRQAIwkf41D7GjUAW0D0qoSQ92ba/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Meltwater capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "meltwater-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_mDj011zX1P1btRQAIwkf41D7GjUAW0D0qoSQ92ba/mcp"
    }
  }
}
Copy into chat04

  • Search for recent news articles about [topic] and summarize the main themes.

  • Find all social media mentions of [brand] from the last 24 hours.

  • List the top media sources currently reporting on [industry trend].

  • Analyze the sentiment of the latest social posts regarding [product launch].

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Meltwater once, then ask.

Log in once to authorize the connection. Your credentials stay encrypted, and you can immediately start asking your AI about media trends.

Connect Meltwater to your AI

FAQ

How this task behaves.

  • 01

    Can the AI post replies to social media for me?

    No. The AI can only read and analyze data from Meltwater. You must handle all social media interactions yourself.

  • 02

    Can the AI delete news articles or social posts?

    No. The AI only has read access to the data streams. It cannot modify or delete any content in Meltwater.

  • 03

    How often can I run new searches?

    You can run searches as often as you like through your AI client, provided you stay within your Meltwater account limits.

  • 04

    Does the AI track private messages?

    No. The AI only accesses the public news and social media streams available through the Meltwater search tools.

  • 05

    Can the AI create new alerts in my Meltwater dashboard?

    No. The AI performs the search and analysis within your chat interface. It does not create or manage alerts inside the Meltwater platform.

  • More questions about Meltwater? See everything the Meltwater Connector can do

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