• SENTIMENT
  • ALERTS
  • TOPICS
  • HUMAN

How to monitor brand mentions and sentiment with your AI

Connect Mention to your AI client to track what people are saying across social media and news feeds.

Ask AI about this page

Short answer

How can I track brand sentiment with my AI?

Your AI uses Mention to find specific brand keywords in social media and news, then reads the content to determine if the tone is positive or negative. You get a clear view of public perception through these automated checks.

Where insights land.

The outcomes of your monitoring.

The AI turns raw mentions into organized intelligence.

SENTIMENT

Mood trends

The AI analyzes the tone of mentions to show if sentiment is shifting. You see if the conversation is turning positive or negative.

ALERTS

Critical mentions

The AI flags specific posts or news stories that match your brand keywords. You catch important updates as they happen.

TOPICS

Keyword clusters

The AI groups mentions by specific products or topics. You get a breakdown of what people are discussing most.

HUMAN

Response decisions

The AI identifies the most relevant sentiment shifts for you to review. You decide which trends require a manual response or action.

The workflow

What your AI does when the data arrives.

The AI handles the scanning and reading so you don't have to manually browse feeds.

  1. Fetch recent activity

    The AI pulls the latest mentions from social media and news sources to see recent activity.

    list_recent_mentions

  2. Filter by keyword

    The AI searches for specific brand names or product terms to find relevant conversations.

    search_mentions_by_keyword

  3. Read mention text

    The AI pulls the full text of a specific mention to understand the context.

    get_mention_content

  4. Evaluate sentiment

    The AI reads the content to determine if the user is happy, angry, or neutral.

    get_mention_content

Try it

Copy these to start.

Paste these into your chat to begin monitoring.

Starting points

Swap the bracketed text for your actual brand or product names.

Mention Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_HY4gXqiWEZm8wXYeZQKKbZ2lRUiT3ziS3OjOsrUT/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Mention capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "mention-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_HY4gXqiWEZm8wXYeZQKKbZ2lRUiT3ziS3OjOsrUT/mcp"
    }
  }
}
Copy into chat04

  • Find the most recent mentions for [Brand Name] and summarize the sentiment.

  • Search for mentions of [Product Name] and tell me if people are complaining.

  • Check recent news for [Brand Name] and list any negative sentiment trends.

  • Get the content of the latest [Keyword] mentions and tell me the general mood.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Mention once, then ask.

Connect your account once. Your credentials stay encrypted, and you can immediately start asking your AI about brand activity.

Connect Mention to your AI

FAQ

How this task behaves.

  • 01

    Can the AI reply to social media comments?

    No. The AI can only read and analyze mentions. You must handle all replies and posts yourself.

  • 02

    Can the AI delete negative news or posts?

    No. The AI has no permission to modify or delete any content on social media or news sites.

  • 03

    Does the AI work in real-time?

    No. The AI performs searches and analysis when you ask it to. It does not push live notifications to you.

  • 04

    How does the AI determine sentiment?

    The AI reads the text of the mentions to identify the tone and emotional context of the writing.

  • 05

    Can I track mentions for a competitor?

    Yes. You can use any keyword or brand name in your prompts to track any entity you choose.

  • More questions about Mention? See everything the Mention Connector can do

Connect Mention to Claude, Cursor, ChatGPT & more