• AUDIENCE
  • DATA
  • HUMAN
  • LOG

How to generate custom and lookalike audiences with your AI

Connect your Meta Ads account to your AI client. From there, you can instruct your agent to find and create new targeting segments.

Ask AI about this page

Short answer

How can I use AI to make Meta lookalike audiences?

You tell your AI which existing audience or customer list to use as a seed. It then uses the Meta Ads Connector to create new custom or lookalike segments in your ad account. You'll see the new audiences appear in your Meta Ads Manager immediately.

Where every outcome lands.

The results of your request

Depending on what you ask, your AI will perform one of these actions.

AUDIENCE

New segments created

The AI uses list_audiences to identify your current segments and build new ones. These show up in your Meta Ads Manager.

DATA

Targeting details retrieved

Your agent pulls specific details about your existing audiences. You get a clear view of who you are currently targeting.

HUMAN

Manual review required

You must still check the final audience sizes and settings in Meta. The AI handles the creation, but you own the final targeting strategy.

LOG

Action history saved

Every audience created or listed is tracked. You can ask your AI to recap what it did during the session.

The workflow

What your AI does when you request audiences.

The AI acts as a bridge between your natural language instructions and the Meta Ads API.

  1. Scan existing segments

    The AI looks through your current Meta Ads account to see what audiences you already have. This helps it find the right 'seed' for a lookalike.

    list_audiences

  2. Identify target parameters

    Your agent determines the necessary parameters for the new audience based on your description.

    list_audiences

  3. Execute creation

    The AI sends the command to Meta to generate the new custom or lookalike segment.

    list_audiences

  4. Confirm success

    The agent verifies the new audience exists in your account and tells you it's ready.

    list_audiences

Try it

Copy these to start.

Use these prompts to kick off the process.

Starting points

Swap out the bracketed text for your actual Meta Ad account names or specific audience descriptions.

Meta Ads Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_xSmcdbyTBcMk8IuE1dUxX4Y8r2aHYbus0WHmjrRr/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Meta Ads capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "meta-ads-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_xSmcdbyTBcMk8IuE1dUxX4Y8r2aHYbus0WHmjrRr/mcp"
    }
  }
}
Copy into chat04

  • List all my current custom audiences in my Meta Ads account.

  • Create a 1% lookalike audience based on my 'High Value Customers' segment.

  • Find the audience ID for my 'Website Visitors' segment so I can use it for a new lookalike.

  • Check my Meta Ads account and tell me how many custom audiences I have active.

  • Claude
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  • Cursor
  • VS Code
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  • JetBrains
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Start here

Connect Meta Ads once, then ask.

Just follow the link to authorize the connection. Your credentials stay encrypted and the setup is handled on our end.

Connect Meta Ads to your AI

FAQ

Common questions

  • 01

    Can the AI delete my existing audiences?

    No. The current tools only allow the AI to list and create audiences. It cannot delete or remove anything from your account.

  • 02

    Does the AI decide my budget for these audiences?

    No. The AI creates the audience segments, but it does not manage your ad spend or set campaign budgets.

  • 03

    How do I know if the lookalike was created successfully?

    The AI will confirm the action is complete, and you can see the new segment immediately in your Meta Ads Manager.

  • 04

    Can I use this to create video ads?

    No. This specific task is for audience management and targeting only.

  • 05

    Do I need to be logged into Meta in my browser?

    No. Once you connect the MCP, your AI client communicates with Meta directly through the secure connection.

  • More questions about Meta Ads? See everything the Meta Ads Connector can do

Connect Meta Ads to Claude, Cursor, ChatGPT & more