• GAP ANALYSIS
  • RISK ASSESSMENT
  • LINK HEALTH
  • HUMAN ACTION

How to compare competitor SEO metrics with your AI

Connect Moz to your agent to pull real-time domain data. Once connected, you can run side-by-side comparisons of authority and link health.

Ask AI about this page

Short answer

How can I compare my SEO metrics against competitors using AI?

Your agent uses the Moz Connector to fetch domain authority, spam scores, and link data for any URL you provide. It then identifies where your visibility lags behind specific competitors. You get a clear breakdown of authority gaps and link quality issues.

Where every insight lands.

The outcomes of your analysis

The AI processes the raw Moz data into these specific categories.

GAP ANALYSIS

Visibility gaps identified

The agent compares your domain authority against a list of competitors. You see exactly where your ranking power falls short.

RISK ASSESSMENT

Spam score warnings

The AI flags high spam scores in your backlink profile or your competitors' profiles. This helps you spot toxic links quickly.

LINK HEALTH

Backlink profile audits

The agent pulls link research data to show the quality of incoming links. You'll see which domains are driving the most value.

HUMAN ACTION

Strategic next steps

The AI can't build your backlink strategy for you. You'll need to take these findings to decide which outreach or content moves to make.

The workflow

What your AI does when the request arrives.

The agent handles the data retrieval and comparison so you don't have to manually check multiple tabs.

  1. Fetch site data

    The agent pulls specific SEO metrics for your domain and the URLs you want to benchmark against.

    get_url_metrics

  2. Calculate authority gaps

    It compares the domain authority scores to find out how much more 'weight' your competitors have.

    get_url_metrics

  3. Audit link quality

    The agent looks at spam scores and link counts to determine if a competitor's authority is legitimate or risky.

    get_url_metrics

  4. Summarize findings

    The agent organizes the raw metrics into a readable comparison of your standing in the niche.

    get_url_metrics

Try it

Copy these to start.

Use these prompts to kick off your SEO benchmarking.

Starting points

Replace the bracketed text with your actual domain and the competitors you want to track.

Moz Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_1tMlDiyKNlxt16gDvAkkK26W4PHDHT750IkFG8t5/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Moz capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "moz-seo-metrics-link-research-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_1tMlDiyKNlxt16gDvAkkK26W4PHDHT750IkFG8t5/mcp"
    }
  }
}
Copy into chat04

  • Compare the domain authority of my site [URL] against [Competitor URL] and [Competitor URL].

  • Check the spam scores for [Competitor URL] and tell me if their backlink profile looks risky.

  • List the visibility gaps between my domain [URL] and the top three competitors in my niche.

  • Analyze the link research for [URL] and summarize the most important authority metrics.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Moz once, then ask.

Just link your account once. Your credentials stay encrypted, and you can immediately start asking your agent for SEO data.

Connect Moz to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my Moz settings?

    No. The agent can only read data through the provided tools; it cannot modify your Moz account or settings.

  • 02

    Does the AI perform the actual link building?

    No. The AI identifies gaps and risks, but you must handle the actual outreach and link acquisition yourself.

  • 03

    Can I compare any website?

    Yes, as long as the URL is valid and the Moz tool can retrieve metrics for it.

  • 04

    Will the AI automatically update my reports?

    No. The AI provides the data on demand when you ask it to run a comparison.

  • 05

    Does this work with any SEO tool?

    This specific workflow uses the Moz Connector. It only works with the metrics provided by Moz.

  • More questions about Moz? See everything the Moz Connector can do

Connect Moz to Claude, Cursor, ChatGPT & more