• ATTENDEE
  • FEEDBACK
  • SUMMARY
  • HUMAN

How to analyze webinar engagement with your AI

Connect your ON24 account to your agent to turn raw event data into clear engagement patterns.

Ask AI about this page

Short answer

How can I analyze webinar engagement with my AI?

Your agent pulls attendee metrics, event summaries, and survey responses directly from ON24. You get a clear picture of who stayed, who left, and what they thought of the session.

Engagement insights delivered.

Where your data lands.

Your agent processes the raw data into these specific outcomes.

ATTENDEE

Behavioral patterns

The AI identifies which participants stayed for the whole session and which dropped off early. You get a list of your most active viewers.

FEEDBACK

Sentiment analysis

Your agent reads through survey responses to find common praise or complaints. It highlights what worked and what didn't.

SUMMARY

Event snapshots

Get a high-level overview of the event's performance. The AI condenses the main metrics into a readable format.

HUMAN

Strategic decisions

The AI provides the data, but you decide how to adjust your next webinar based on these findings. It leaves the final strategy to you.

The workflow

What your AI does when the data arrives.

The agent moves through your ON24 data to build a complete engagement profile.

  1. Gather attendee data

    The agent looks at how individuals moved through your webinar. It tracks specific engagement markers for every participant.

    get_attendee_engagement

  2. Collect audience feedback

    It pulls the text from your post-event surveys. This lets the agent read what people actually wrote.

    get_survey_responses

  3. Compile event metrics

    The agent pulls the broad performance numbers for the entire event. This provides the context for individual behavior.

    get_event_summary_analytics

  4. Synthesize findings

    The agent combines the engagement, survey, and summary data. It presents a unified view of how the event performed.

    get_event_summary_analytics

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Swap out the bracketed text for your specific event names or dates.

ON24 Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_qu9bvC6b2CzXbBBb3pFTlY6vKgsP3QdOMZpYlmSG/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — ON24 capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "on24-virtual-events-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_qu9bvC6b2CzXbBBb3pFTlY6vKgsP3QdOMZpYlmSG/mcp"
    }
  }
}
Copy into chat04

  • Show me the engagement metrics for the [Event Name] webinar.

  • What were the main takeaways from the [Event Name] survey responses?

  • Compare the attendee engagement for [Event A] versus [Event B].

  • Summarize the event performance for my most recent ON24 session.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect ON24 Virtual Events once, then ask.

Just provide your credentials through the secure connection. Once linked, your agent can immediately start pulling your event data.

Connect ON24 Virtual Events to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my webinar settings in ON24?

    No. The AI can only read engagement, survey, and summary data. It cannot modify your event configurations.

  • 02

    Can the AI delete attendee records?

    No. The tools are strictly read-only. Your original data in ON24 remains untouched.

  • 03

    Does the AI have access to my login password?

    No. Your credentials are encrypted and handled securely by Vinkius. Your agent only uses the connection to fetch data.

  • 04

    Can I ask for specific attendee email addresses?

    The AI can only access the data provided by the engagement and survey tools. If the tool doesn't return an email, the AI can't see it.

  • 05

    How does the AI handle large amounts of survey data?

    The agent uses the survey tool to pull the responses and then processes the text to find patterns or common themes.

  • More questions about ON24 Virtual Events? The Connector page answers them. See everything the ON24 Virtual Events Connector can do

Connect ON24 to Claude, Cursor, ChatGPT & more