• LISTS
  • PROFILES
  • PIPELINE
  • HUMAN

How to track event registrants with your AI

Connect your ON24 account to your AI client to turn event sign-ups into actionable lead data.

Ask AI about this page

Short answer

How can I track event registrants with my AI?

Your AI pulls the full list of people signed up for your ON24 events and looks up specific profile data for any individual. You can then use that information to organize your leads and prep for follow-ups.

Where your data lands.

The outcomes of tracking registrants.

The AI moves information from ON24 into your existing workflows.

LISTS

Clean attendee lists

The AI pulls every name and email from your event sign-up sheet. You get a structured list ready for your CRM or spreadsheet.

PROFILES

Deep registrant insights

Your agent looks up specific details for any person on your list. You get the context you need for personalized outreach.

PIPELINE

Lead management

The AI categorizes sign-ups based on the profile data it finds. This helps you see which registrants are high-priority leads.

HUMAN

Manual follow-ups

The AI identifies the best people to contact, but you decide who actually gets the email or call.

The workflow

What your AI does when the data arrives.

The AI handles the heavy lifting of gathering and organizing your event data.

  1. Gather sign-ups

    The AI scans your ON24 event to find everyone who registered.

    list_event_registrants

  2. Inspect profiles

    Your agent digs into the specific registration details for any individual registrant.

    get_registrant_details

  3. Organize leads

    The AI uses the gathered lists and details to group your registrants by interest or role.

    list_event_registrantsget_registrant_details

  4. Prepare outreach

    The AI summarizes the most important registrant info so you can act on it.

    get_registrant_details

Try it

Copy these to start.

Use these prompts to begin working with your ON24 data.

Starting points

Replace the bracketed text with your actual event name or person's name.

ON24 Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_qu9bvC6b2CzXbBBb3pFTlY6vKgsP3QdOMZpYlmSG/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — ON24 capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "on24-virtual-events-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_qu9bvC6b2CzXbBBb3pFTlY6vKgsP3QdOMZpYlmSG/mcp"
    }
  }
}
Copy into chat04

  • List all the registrants for the 'Q4 Product Webinar' event.

  • Get the registration details for the user with email jane.doe@example.com.

  • Show me a list of everyone signed up for the 'Annual Summit' so I can check my lead list.

  • Find the profile details for the registrant named Alex Smith to see their company info.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect ON24 Virtual Events once, then ask.

Click the link to connect your account. Your login stays encrypted, and you can immediately start asking your AI about your event data.

Connect ON24 Virtual Events to your AI

FAQ

How this task behaves.

  • 01

    Can the AI delete registrants from my ON24 account?

    No. The AI can only read and retrieve information from your event lists.

  • 02

    Can my AI add new people to the ON24 sign-up list?

    No. The tools only allow the AI to pull existing data from your account.

  • 03

    Does the AI see all my ON24 data or just specific events?

    The AI only accesses the data for the specific events you ask it to look at.

  • 04

    Can the AI send emails to the registrants for me?

    No. The AI can gather the email addresses and details, but you must use your own email client to send the messages.

  • 05

    How does the AI get individual profile information?

    It uses the specific registrant details tool to pull the data associated with a single person's registration.

  • More questions about ON24 Virtual Events? The Connector page answers them. See everything the ON24 Virtual Events Connector can do

Connect ON24 to Claude, Cursor, ChatGPT & more