• REVENUE
  • DELIVERY
  • ANALYSIS
  • HUMAN

How to track mail campaign attribution with your AI

Connect your sales data to your direct mail efforts. Your AI handles the reporting so you can see which pieces actually drive revenue.

Ask AI about this page

Short answer

How do I track mail campaign attribution with my AI?

You report sales transactions back to Poplar through your AI to close the loop on direct mail. This allows your agent to match physical mail delivery with real-world purchases. You'll get a clear view of your campaign ROI through these automated updates.

The results.

Where your data lands.

The AI moves information between your sales records and Poplar to build a complete picture of your campaign performance.

REVENUE

Closed sales reported

The AI uses transaction data to update Poplar. You see exactly which mailers triggered a purchase.

DELIVERY

Mail status updates

Your agent checks on the progress of your physical mail. You'll know if pieces are delivered or undeliverable.

ANALYSIS

Attribution insights

By linking sales to mail status, your AI identifies your most profitable mailing lists and creative assets.

HUMAN

Manual campaign setup

The AI cannot design or print your mailers. You still handle the creative direction and physical mailing logistics.

The workflow

What your AI does when a sale happens.

Instead of manual spreadsheets, your AI listens for sales and updates your mailer records instantly.

  1. Monitor mail status

    Your agent checks the current state of your physical mail pieces to ensure they reached the intended recipients.

    get_mailer_status

  2. Capture sales

    When a customer makes a purchase, your AI identifies the transaction details.

    report_transaction

  3. Link sales to mail

    The AI matches the specific transaction to the mailer that prompted the action.

    report_transaction

  4. Verify delivery

    The agent confirms the mailer was successfully delivered before finalizing the attribution.

    get_mailer_status

Try it

Copy these to start.

Use these prompts to kick off the attribution process with your agent.

Starting points

Replace the bracketed text with your specific details like your CRM name or campaign ID.

Poplar Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_wjdR2dT38sZaHT3kHkl8b02xmhEnARQ2SQFjEIIE/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Poplar capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "poplar-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_wjdR2dT38sZaHT3kHkl8b02xmhEnARQ2SQFjEIIE/mcp"
    }
  }
}
Copy into chat04

  • Check the status of my recent direct mail campaign in Poplar.

  • Report a new sale from my Shopify store to Poplar for campaign attribution.

  • Which mailers from my last batch have been successfully delivered?

  • Match these recent transactions from my CSV file to my Poplar mailer IDs.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Poplar once, then ask.

You only need to link Poplar to your AI client one time. Your credentials stay encrypted and secure, and you can immediately start asking questions about your mailer performance.

Connect Poplar to your AI

FAQ

How the Poplar connector behaves.

  • 01

    Can my AI send the physical mail for me?

    No. The AI only reports transaction data and checks mail status. You must handle the actual mailing through Poplar's platform.

  • 02

    Can the AI delete my existing mailer records?

    No. The tools only allow for reporting transactions and retrieving status. Your existing data remains untouched.

  • 03

    How does the AI know which sale belongs to which mailer?

    The AI uses the transaction data you provide to match sales to the specific mailer IDs tracked in Poplar.

  • 04

    Do I need to manually update my CRM?

    If you use an AI client with this MCP, the AI can automate the reporting of sales to Poplar, reducing manual entry.

  • 05

    Can the AI see my credit card information?

    No. The AI only interacts with the specific transaction and status data exposed by the Poplar tools.

  • More questions about Poplar? The Connector page answers them. See everything the Poplar Connector can do

Connect Poplar to Claude, Cursor, ChatGPT & more