• VISIBILITY
  • KEYWORDS
  • STRATEGY
  • HUMAN

How to analyze competitor traffic with your AI

Connect Semrush to your AI client to pull live domain metrics and keyword data. You can then ask your agent to find gaps in your organic reach compared to rivals.

Ask AI about this page

Short answer

How can I use AI to track what my competitors are ranking for?

Your AI pulls domain metrics and keyword lists directly from Semrush to compare your visibility against any rival. It identifies which specific terms drive their traffic so you can find untapped opportunities. You get a clear breakdown of search performance gaps.

The outcomes

Where your insights land

Once the connection is live, your AI processes these specific data points.

VISIBILITY

Compare domain strength

The AI uses domain metrics to show how your site's authority stacks up against competitors. You see exactly where you stand in search rankings.

KEYWORDS

Find ranking gaps

Your agent pulls organic keyword lists to see what terms rivals own. This highlights the specific search queries you are missing.

STRATEGY

Identify content opportunities

By looking at competitor keyword clusters, your AI suggests topics you should target. This turns raw data into a roadmap.

HUMAN

Refine the plan

The AI provides the data, but you decide which keywords are worth the investment. You make the final call on content direction.

The workflow

What your AI does when the data arrives.

The AI acts as a bridge between Semrush's database and your chat interface.

  1. Assess domain health

    The AI pulls high-level authority and traffic stats for your site and its rivals.

    domain_overview

  2. Benchmark against rivals

    It runs direct comparisons to show how your organic presence differs from a specific competitor.

    domain_vs_domain

  3. Extract keyword data

    Your agent retrieves the specific organic terms driving traffic to target domains.

    organic_keywords

  4. Synthesize findings

    The AI looks across all pulled data to find patterns in search visibility and keyword gaps.

    organic_keywordsdomain_vs_domain

Try it

Copy these to start.

Use these prompts to kick off your research.

Starting points

Swap out the example domains with your own site and your actual competitors.

Semrush API Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_f9s9Mq8nTnSfWyqj4rW0MSgmEJYnuyrOLiAmD03O/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Semrush API capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "semrush-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_f9s9Mq8nTnSfWyqj4rW0MSgmEJYnuyrOLiAmD03O/mcp"
    }
  }
}
Copy into chat04

  • Compare the domain metrics of example.com and competitor.com.

  • What organic keywords are driving the most traffic to rival-site.com?

  • Show me the organic keyword gap between my domain.com and target-competitor.com.

  • Analyze the domain overview for competitor-site.com to see their search visibility trends.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Semrush once, then ask.

Log in once to link your account. Your credentials stay encrypted, and you can immediately start asking your AI about any domain.

Connect Semrush to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my Semrush settings?

    No. The AI can only read data from Semrush to answer your questions; it cannot modify your account or settings.

  • 02

    Can the AI buy keywords for me?

    No. The AI only analyzes existing organic keyword data. It cannot perform purchases or manage ad spend.

  • 03

    Does this work with any AI client?

    Yes, as long as you are using an MCP-compatible client like Claude, Cursor, or Windsurf.

  • 04

    Do I need to keep the Semrush tab open?

    No. Once the Connector is active, your AI pulls the data directly through the connection.

  • 05

    Can the AI write my SEO content based on this?

    Yes. After the AI identifies the keyword gaps, you can ask it to draft content targeting those specific terms.

  • More questions about Semrush? See everything the Semrush Connector can do

Connect Semrush API to Claude, Cursor, ChatGPT & more