• LINK
  • TECH
  • RISK
  • HUMAN

How to audit site authority with your AI

Connect Semrush to your AI client to turn raw SEO data into actionable domain intelligence. Once connected, your agent handles the heavy lifting of data retrieval and analysis.

Ask AI about this page

Short answer

How can I audit site authority using AI?

Your AI uses Semrush to pull backlink data and technical site audits to measure a domain's credibility and health. You get a clear picture of link quality and technical blockers through a single conversation. This breakdown shows you how to execute the audit.

Audit outcomes

Where your audit data lands.

The AI organizes findings into specific categories based on the data it pulls.

LINK

Backlink profile analysis

The AI examines inbound links to determine if your link profile is healthy or toxic. You'll see which domains are driving your authority.

TECH

Technical health status

The agent reviews site audit scores to find errors or broken links. This identifies immediate fixes for your site's performance.

RISK

Authority red flags

Your AI flags sudden drops in domain strength or suspicious link patterns. This helps you spot SEO threats before they impact rankings.

HUMAN

Strategic planning

The AI provides the raw data and summaries, but you decide which SEO changes to implement. You retain full control over the final strategy.

The workflow

What your AI does when the request arrives.

The AI moves from raw data collection to high-level interpretation.

  1. Fetch link data

    The agent pulls your current backlink profile to see who is linking to you.

    get_backlinks

  2. Run technical check

    The AI pulls technical health metrics to find issues affecting your site's crawlability.

    site_audit

  3. Compare metrics

    The agent looks at both link quality and technical scores to find correlations in your domain strength.

    get_backlinkssite_audit

  4. Summarize findings

    The AI translates the technical data into a plain English report of your site's authority.

    site_audit

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

These are starting lines. Swap out the domain names for the specific sites you want to check.

Semrush API Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_f9s9Mq8nTnSfWyqj4rW0MSgmEJYnuyrOLiAmD03O/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Semrush API capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "semrush-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_f9s9Mq8nTnSfWyqj4rW0MSgmEJYnuyrOLiAmD03O/mcp"
    }
  }
}
Copy into chat04

  • Analyze the backlink profile for example.com and tell me if there are any toxic patterns.

  • Run a technical health check on mysite.com and list the top three issues found.

  • Compare the domain authority of site-a.com and site-b.com using their inbound link profiles.

  • Summarize the recent site audit results for my domain to identify urgent technical fixes.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Semrush once, then ask.

You only need to link your Semrush account once. Your credentials stay encrypted, and you can immediately start asking your AI about any domain.

Connect Semrush to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my Semrush settings?

    No. The AI can only read data through the provided tools; it cannot modify your Semrush account or settings.

  • 02

    Will the AI automatically fix my technical SEO issues?

    No. The AI identifies the issues using site audit data, but you must manually implement any fixes on your website.

  • 03

    Can I audit a site I don't own?

    Yes, as long as you have the necessary Semrush access to pull data for that domain.

  • 04

    Does the AI use my Semrush API key directly?

    The connection is managed through Vinkius, which handles the authentication securely.

  • 05

    Can the AI create new Semrush projects?

    No. The tools are limited to retrieving backlink and audit data.

  • More questions about Semrush? See everything the Semrush Connector can do

Connect Semrush API to Claude, Cursor, ChatGPT & more