• TRAFFIC
  • RANK
  • GAP
  • STRATEGY

How to compare competitor traffic with your AI

Connect SimilarWeb Analytics once. From then on, your agent handles the heavy lifting of pulling and contrasting domain data.

Ask AI about this page

Short answer

How do I compare competitor traffic with my AI?

Give your agent a list of domains. It pulls desktop visits and category rankings for each site to build a side-by-side comparison. You'll get a clear view of where you stand in the market.

The results you get

The data you'll receive

Your agent processes the request and delivers these specific insights.

TRAFFIC

Desktop visit counts

The AI retrieves exact desktop visit numbers for every domain you name. This shows you the actual volume each competitor is pulling.

RANK

Category standings

Your agent finds the category rank for each site. You'll see exactly where competitors sit within their specific industry niches.

GAP

Competitive deltas

The AI contrasts the traffic and rankings to highlight the gaps between your performance and theirs. It identifies who is leading the category.

STRATEGY

Human direction

The agent provides the raw comparison, but you decide how to adjust your marketing based on the numbers. You make the final calls.

The workflow

What your AI does when the request arrives.

The AI automates the data gathering so you don't have to manually check every site.

  1. Fetch visit counts

    The agent pulls the desktop traffic numbers for every domain in your list.

    get_desktop_visits

  2. Retrieve rankings

    It looks up the category rank for each competitor to establish their market position.

    get_category_rank

  3. Compare domains

    The AI uses the gathered visit counts to contrast your traffic against the competition.

    get_desktop_visits

  4. Rank comparison

    The agent compares category rankings to show how you sit relative to other players.

    get_category_rank

Try it

Copy these to start.

Paste these prompts into your chat to begin.

Starting points

Swap out the example domains with the actual websites you want to analyze.

SimilarWeb Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_s6xkTQaHOKjYY3TlAFgfd6OO8DRpaYyy5dWAqHzs/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — SimilarWeb capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "similarweb-analytics-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_s6xkTQaHOKjYY3TlAFgfd6OO8DRpaYyy5dWAqHzs/mcp"
    }
  }
}
Copy into chat04

  • Compare the desktop visits and category rankings for apple.com, samsung.com, and google.com.

  • How does my site, shopify.com, rank in its category compared to the desktop traffic of bigcommerce.com?

  • Get the desktop visit counts for nike.com, adidas.com, and puma.com.

  • Show me a comparison of category rankings for the top three competitors in the travel industry: expedia.com, booking.com, and tripadvisor.com.

  • Claude
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  • Cursor
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  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect SimilarWeb Analytics once, then ask.

One connection is all it takes. Your login stays encrypted on our side, and you can immediately start asking your agent for data.

Connect SimilarWeb Analytics to your AI

FAQ

How this task behaves

  • 01

    Can the AI pull mobile traffic data?

    No. This task is specifically for pulling desktop visit counts.

  • 02

    Can the AI change my SimilarWeb account settings?

    No. The AI can only read data through the tools; it cannot modify your account or settings.

  • 03

    Can I compare multiple domains at once?

    Yes. You can list as many domains as you want in a single prompt.

  • 04

    Does the AI create new reports in my SimilarWeb dashboard?

    No. The AI delivers the data and comparison directly in your chat interface.

  • 05

    Can the AI delete data from my SimilarWeb account?

    No. The AI has no capability to delete or modify any data in your account.

  • More questions about SimilarWeb Analytics? The Connector page answers them. See everything the SimilarWeb Analytics Connector can do

Connect SimilarWeb to Claude, Cursor, ChatGPT & more