Incrementality EstimatorをChatGPTとClaudeに接続

• 01 / 03増分CPAの分析方法
• 02 / 03How to calculate campaign lift
• 03 / 03ROASの検証方法

最速日

603ms

最遅日

892ms

14日間の傾向

遅延傾向+9%

Incrementality Estimator Connector

準備完了です。MCPクライアントを選択し、セットアップ手順に従ってください。

コネクタリンクhttps://edge.vinkius.com/vk_preview_tm5KKoTQEsBfA1gKEU6xiVwb0Wu7MUilDtNGbVTj/mcpコピー

Claude Desktop

以下の手順で数秒で接続できます。

1. 1In Claude Desktop, open Settings → Connectors.
2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
3. 3Click Add and start a new chat — Incrementality Estimator capabilities are ready to use.

設定 · claude_desktop_config.jsonコピー

{
  "mcpServers": {
    "incrementality-estimator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_tm5KKoTQEsBfA1gKEU6xiVwb0Wu7MUilDtNGbVTj/mcp"
    }
  }
}

• Claude
• ChatGPT
• Cursor
• VS Code
• Windsurf
• Claude Code
• JetBrains
• Cline

各クライアントの手順ガイドはこちらです。 接続方法

Claude向けのガイド付きセットアップ？ Incrementality EstimatorをClaudeや他のAIに設定する

このConnectorが対応するすべてのAIクライアントを見る ↑

• 01

  マーケティングアナリスト

  広告媒体のレポートと実際の増分との乖離を分析し、正確なパフォーマンスを測定する役割。

• 02

  メディアプランナー

  どのチャネルに予算を投下すべきかを、増分に基づいたROIに基づいて判断する役割。

• 03

  パフォーマンスマーケター

  ROASの最適化だけでなく、広告による純粋な売上貢献度を最大化させる役割。

• 01

  What is the difference between ROAS and incremental ROAS?

  Standard ROAS counts every conversion in the exposed group. Incremental ROAS only counts the conversions that happened because of the campaign, subtracting the baseline conversions that would have happened anyway.

• 02

  How do I use this MCP with Claude?

  You connect your Claude desktop app to Vinkius once. After that, you can simply ask Claude to perform incrementality calculations using the capabilities provided by this MCP.

• 03

  Do I need to host this myself?

  No. Vinkius hosts and manages the MCP for you. You just connect your client and start using the capabilities.

• 04

  What data do I need to provide?

  You typically need the size of your exposed and control groups, the number of conversions in each, the total spend, and the average conversion value.

• 05

  Can I use this for any marketing channel?

  Yes. As long as you can provide group sizes and conversion counts, this MCP works for any channel where you can run a controlled test.

• 06

  What is the difference between reported ROAS and true incremental ROAS?

  Reported ROAS treats all conversions as campaign-attributable, which usually overestimates value. True Incremental ROAS uses the calculate_roas_comparison capability to factor in the baseline conversion rate derived from the control group, providing a much more accurate measure of marginal return.

• 07

  I only have raw cohort sizes and conversions. What should I run first?

  You must start by using the calculate_baseline_metrics capability. This establishes the fundamental conversion rates (Control CR and Exposed CR) needed for all subsequent lift calculations.

• 08

  How do I find the absolute number of extra conversions? Which capability handles this?

  The calculate_incrementality_metrics capability is designed for this. It takes your baseline CR and exposed performance data to calculate the absolute incremental conversions, telling you exactly how many extra sales were achieved.

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