Vinkius
Attribution Model Comparator

Attribution Model Comparator MCP for AI. Quantify true revenue credit across every marketing channel.

Claude Claude
ChatGPT ChatGPT
Cursor Cursor
Gemini Gemini
Windsurf Windsurf
VS Code VS Code
JetBrains JetBrains
Vercel Vercel
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Works with every AI agent you already use

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How this MCP server connects to your AI agent

Attribution Model Comparator compares how different marketing models—like First Touch, Last Touch, and Linear—assign credit for revenue. It calculates proportional share weights across all your channels, identifying exactly where revenue is over- or under-credited by standard reporting methods.

This MCP helps you quantify the true value of every touchpoint in a customer's journey.

What AI agents can do with Attribution Model Comparator Automation

Calculate attribution shares

Calculates the proportional revenue share credit for each touchpoint using a specific marketing model.

Fetch conversion metrics

Retrieves the total revenue value and currency linked to a specified conversion event ID.

Calculate attribution delta

Compares attribution share results across multiple models to determine the exact revenue discrepancy for a target channel.

+ 1 more capabilities included
Determine Customer Path

Retrieves the complete, ordered list of touchpoints a customer interacted with before making a purchase.

Fetch Conversion Details

Gathers the total revenue value and currency linked to a specific completed conversion event ID.

Calculate Model Shares

Assigns proportional revenue credit for each channel using a selected attribution formula (e.g., Time Decay or Position-Based).

Find Revenue Gaps

Compares the results from multiple models to pinpoint exactly which marketing channels are over- or under-credited.

Included with Plan

Waiting for input…

AI Agent

What AI agents can do with Attribution Model Comparator: 4 Tools Available

These tools allow you to map customer paths, fetch conversion metrics, calculate proportional shares using various marketing models, and detect revenue discrepancies across all channels.

Make your AI actually useful.

Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.

Start using Attribution Model Comparator on Vinkius

Calculate Attribution Shares

Calculates the proportional revenue share credit for each touchpoint using a specific marketing model.

Fetch Conversion Metrics

Retrieves the total revenue value and currency linked to a specified conversion...

Calculate Attribution Delta

Compares attribution share results across multiple models to determine the exact...

Get Customer Journey

Retrieves the chronological sequence of touchpoints a customer interacted with...

Security and governance baked right in.

Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.

Claude AI

Claude AI

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.

2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL:

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.

3

Start a conversation

Open a new chat. The Attribution Model Comparator integration is available immediately — no restart needed.

Choose How to Get Started

Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.

Build Your Own

Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.

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Start building

Make Your AI Do More

Start with Attribution Model Comparator, then connect any of our 5,100+ other servers whenever your AI needs more. One click, no limits.

  • Use this MCP plus 5,100+ others, all in one place
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  • Works with Claude, ChatGPT, Cursor, and more
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Attribution Model Comparator MCP server cover

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Attribution Model Comparator. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Built on the Model Context Protocol (MCP) for Claude, ChatGPT, Cursor, and more

The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.

This connection provides 4 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.

Marketing reports often fail by only telling half the story., Solved with Vinkius AI Gateway

Every quarter, marketing teams spend days compiling attribution reports. The process involves exporting data from your CRM, running it through a BI tool, and then manually generating separate views for First Touch, Last Touch, Linear, etc. This leads to massive spreadsheet sprawl; you end up comparing numbers that don't talk to each other.

With this MCP, you send the raw conversion ID to your agent. It automatically pulls the full customer journey, runs all necessary model calculations in the background, and spits out a single, comparative report showing exactly how much revenue credit is missing or overstated when you switch models.

The Attribution Model Comparator MCP delivers quantified channel value.

You eliminate the manual steps of data fetching (getting conversion metrics), establishing customer paths, and running five different calculation reports. Your agent handles all four core tasks—from `get_customer_journey` to `calculate_attribution_delta`—in a single workflow.

What's left is actionable truth: an objective view of your marketing mix that you can use in board meetings because it’s mathematically proven, not just assumed.

What your AI can actually do with this

When tracking sales, figuring out which marketing action actually deserves credit for the final dollar is notoriously difficult. Did the initial ad on Instagram lead them to the site? Or was it the last email reminder that sealed the deal? Traditional reporting often forces you into picking just one model—and those single-model views almost never tell the whole story.

This MCP lets your agent run multiple attribution models against the same customer journey data. It first collects the chronological path a user took, and then it runs different calculations on that path to determine proportional revenue shares for every channel involved. If you want to know which specific channels are getting credit they shouldn't, it compares those results across all models, flagging any discrepancies immediately.

You connect this through Vinkius, giving your AI client access to a powerful comparison tool without needing dedicated data science infrastructure.

Built · Hosted · Managed by Vinkius Attribution Model Comparator - Compare Marketing Credit
Server ID 019ec1f0-2424-7308-b9c0-5d54e5c016dc
Vinkius Inspector
Compliance Grade A+
Score 100/100
Vinkius Inspector Badge — Score 100/100

Questions you might have

How does the Attribution Model Comparator MCP work with different models? +

It takes a customer's complete journey and runs separate calculations for each model you select (like Linear or Time Decay). It doesn't pick one; it shows you all of them so you can compare.

Can I use the calculate_attribution_delta tool without running shares first? +

No. The calculate_attribution_delta tool requires pre-existing attribution share results from multiple models to know what gap it needs to measure and compare.

What data is needed for the get_customer_journey tool? +

The primary input required is a conversion ID or customer identifier. The tool then pulls all associated touchpoints in chronological order leading up to that conversion.

Does this MCP calculate ROI, or just attribution shares? +

It focuses on revenue credit allocation (attribution). While you can input the total value via fetch_conversion_metrics, it compares where the money came from, not necessarily the full cost-per-acquisition.

How many models does the Attribution Model Comparator support? +

It supports multiple established industry models, including First Touch, Last Touch, Linear, and several others. You simply specify which ones you want to compare.

What is the necessary input data to start an attribution comparison? +

You must first use the get_customer_journey tool, providing a customer ID and conversion date. This establishes the ordered sequence of touchpoints needed for all subsequent calculations.

How do I get the financial value used as a baseline for attribution? +

Use fetch_conversion_metrics with the specific conversion ID. This tool retrieves the total revenue amount, which serves as the single, absolute figure that all five attribution models will proportionally divide.

After calculating shares for multiple models, how do I find out which model is most biased? +

The calculate_attribution_delta tool takes the full results from all share calculations (via calculate_attribution_shares) and compares them. It quantifies the revenue gain or loss for a specific channel across models, highlighting discrepancies.

Built & Managed by Vinkius 30s setup 4 tools

We've already built the connector for Attribution Model Comparator. Just plug in your AI agents and start using Vinkius.

No hosting. No infrastructure. No complex setup.
All 4 tools are live and waiting. You're up and running in seconds.

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