Blueshift MCP. Manage campaigns and customer data from your chat client.
Gemini Works with every AI agent you already use
…and any MCP-compatible client
Just plug in your AI agents and start using Vinkius.
Blueshift MCP orchestrates your marketing efforts by giving your AI agent direct access to customer data, event history, and campaign performance.
List campaigns, update profiles, or track user activity—all from a natural conversation with Vinkius.
What your AI agents can do
Create update customer
Use this tool to build or modify a customer's profile data.
Get campaign detail
Retrieve the full report for one specific marketing campaign.
Get campaign performance
Get a high-level summary of how all your campaigns are performing right now.
Create or update customer profiles, ensuring all user attributes are current.
Get high-level performance summaries and detailed reports for specific marketing campaigns.
Track custom user actions, such as purchases or clicks, and retrieve event histories for deep analysis.
List all available customer segments and data catalogs to verify accurate audience targeting.
Trigger marketing campaigns for specific users directly from your agent's prompt.
Ask AI about this MCP
Supported MCP Clients
OAuth 2.0 Compatible Gemini Waiting for input…
Blueshift with 10 Tools
Use these tools to interact with every part of the Blueshift platform—from listing segments to updating individual user profiles.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Blueshift on Vinkius019d755fcreate update customer
Use this tool to build or modify a customer's profile data.
019d755fget campaign detail
Retrieve the full report for one specific marketing campaign.
019d755fget campaign performance
Get a high-level summary of how all your campaigns are performing right now.
019d755fget catalog items
Pull specific items from a defined data catalog.
019d755fget customer
Fetch and display the full details of any customer profile.
019d755fget event history
Review the complete timeline of user interactions for a given person.
019d755flist campaigns
Get a list of every marketing campaign currently running or available.
019d755flist catalogs
View all the data catalogs Blueshift has access to.
019d755flist segments
List and review all defined customer segments for targeting.
019d755ftrack event
Log a custom event, like a purchase or a view, against a user profile.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Blueshift, then connect any of our 4,800+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,800+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Blueshift. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS INFRASTRUCTURE
Cloud Hosted
Managed infra
V8 Isolated
Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on every call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 10 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
The Manual Data Hunt
Right now, checking a customer's full journey is a pain. You have to jump from the main dashboard to the 'Events' tab, then maybe open another report to check campaign status, and if you want to update their segment, you switch again. Copying IDs between tabs feels like an archaeological dig.
With this MCP, your agent handles that whole sequence in one prompt. You just ask it: 'Show me everything about user 123.' It pulls the event history, checks the profile details, and gives you a clean summary. No switching required.
Get Real-Time Control with Blueshift
You stop having to manually list campaigns (`list_campaigns`) just to know which ones are active, or wait for a separate data sync to confirm segment changes. The agent handles the listing and verification instantly.
The difference is control. You move from being a report reviewer to an orchestrator who can actively trigger actions—like initiating campaigns or updating profiles—using simple conversation.
What you can do with this MCP connector
Connect Blueshift through this MCP and manage all your customer engagement workflows using plain chat. Your AI client can treat the platform like an extension of its own memory, performing complex actions without needing manual dashboard navigation. Need to know if a user bought something? Ask for their event history.
Want to update a customer's segment? Use the profile tools directly. You can list every active campaign or discover data catalogs needed for accurate targeting. This level of direct control over core marketing functions makes it easy to run complex, cross-functional analyses right where you write your code. Connecting this power through Vinkius means you don't have to build custom integrations; just connect and start talking to your data.
019d755f-eb2b-7320-b9e5-c506db1e0b9a 
How Blueshift MCP Works
- 1 Subscribe to this MCP and provide your Blueshift User API Key and Site ID.
- 2 Your AI client connects the credentials, making all data streams available through natural conversation.
- 3 You prompt your agent with a request—like 'Show me performance for Q3 campaigns'—and get an immediate, structured response.
The bottom line is that you talk to your marketing stack like it’s just another API endpoint in your codebase.
Who Is Blueshift MCP For?
Marketing Ops Managers who hate switching between dashboards, or Growth Engineers needing real-time data checks without writing boilerplate code. If manual reporting slows you down, this MCP is for you.
Needs to quickly check campaign statuses and update customer attributes without jumping through multiple internal tools.
Requires monitoring real-time event tracking data and retrieving customer profiles directly within their analytical workflow.
Uses the MCP to verify API integration points, test campaign triggers, and model complex user flows using natural language prompts.
What Changes When You Connect
- Stop manually searching dashboards. You can instantly list all marketing campaigns or get a high-level performance summary for everything with
get_campaign_performance. - Deepen user insights by running
get_event_history. Your agent pulls a customer's full activity timeline, making behavior analysis immediate. - Keep data consistent by using
create_update_customer. You can ensure that critical attributes are current without needing a dedicated CRM workflow step. - Targeting becomes foolproof. Use
list_segmentsandlist_catalogsto verify your audience groups before launching any campaign through the agent. - Reduce setup time by using
track_event. When a user completes an action, you can log that custom event instantly for immediate analysis.
Real-World Use Cases
Debugging a User Flow
A Growth Engineer needs to confirm why a specific user isn't receiving the welcome email. They ask their agent to first use get_customer for the profile, then check list_segments to see which group they belong to, and finally run get_event_history to spot if the trigger event was missed.
Post-Mortem Campaign Review
A Marketing Analyst needs a deep dive on last month's 'Summer Sale.' They prompt their agent, which executes list_campaigns to find the ID, then uses get_campaign_detail and get_campaign_performance to summarize the results in one go.
Syncing New Customer Data
The Sales team signs a high-value client. Instead of emailing the Ops team, they ask their agent to use create_update_customer immediately, ensuring the new profile is active and ready for segmentation.
Validating an API Integration
A developer needs to verify that a third-party system correctly logged a purchase. They ask their agent to track_event, simulating the action, then immediately call get_event_history to confirm the data hit Blueshift.
The Tradeoffs
Manual Data Chaining
Calling a list tool (list_segments) and then manually copying IDs into a separate detail query for every single item.
→ Instead, use your agent to process the whole workflow. Ask it to 'List all segments and provide a summary report on their total size.' The MCP handles the iteration and reporting.
Ignoring Profile Updates
Assuming an old customer profile is fine because they haven't complained yet.
→
Always use create_update_customer before running any campaign trigger to ensure critical attributes are current. Don't rely on stale data.
Over-relying on the UI
Logging into Blueshift just to see if a user bought something.
→
Just ask your agent to get_event_history for that customer. It pulls the data directly into your workflow without opening any browser tabs.
When It Fits, When It Doesn't
Use this MCP when your core problem involves connecting marketing actions (campaigns, segments) to individual user behavior and profile state. You need to ask questions like: 'Who did X?' or 'What is the performance of Y for segment Z?'. If you only need to view a single piece of data without needing to update related records, this MCP is overkill. For pure reporting that doesn't touch customer records, look for specialized analytics tools. However, if your goal requires coordinating between profile data (get_customer), event tracking (track_event), and campaign performance (get_campaign_performance), this MCP provides the necessary breadth.
Common Questions About Blueshift MCP
How do I check if a customer was active? (get_event_history) +
You use get_event_history to pull the complete timeline of user interactions. This shows you every click, view, or purchase event that occurred on their profile.
Can I update a customer's segment using create_update_customer? +
Yes, create_update_customer lets you modify the user profile directly. This is how you ensure segmentation data stays accurate for future campaigns.
What if I need to know which segments exist list_segments? +
Run list_segments. It gives you a full directory of all defined customer groups, so you can confirm your targeting options before launching anything.
How do I run a campaign test? (track_event) +
Use the track_event tool. You simply prompt for it to log a custom action against a specific user ID, simulating real-world activity for testing purposes.
What credentials do I need before using `list_campaigns`? +
You must provide your Blueshift User API Key and Site ID. The MCP requires these credentials upfront to authenticate any call, ensuring your agent can access all data, whether you're listing campaigns or checking performance.
If I run `get_campaign_performance` multiple times quickly, how do I handle rate limits? +
The MCP will return a specific status code indicating throttling. You must implement an exponential backoff strategy in your agent workflow before submitting follow-up requests to avoid errors.
When using `get_catalog_items`, how do I ensure I filter the data correctly? +
You pass specific parameters, such as the catalog ID and item type, directly in your prompt. The tool handles the filtering logic, guaranteeing you only get relevant items from that precise data source.
Should I use `list_catalogs` first before running any customer query? +
Yes. Run list_catalogs first to verify all available data sources and confirm the exact name of the catalog you need. This prevents errors when trying to read or write records in an unknown location.
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.