Can I respond to customer reviews directly using the AI agent?

Yes! Use the `create_review_reply` tool. You can ask the AI to draft a professional response to a specific review and post it to your profile instantly.

How do I update my business hours for a specific holiday?

You can use the `update_business_hours` tool. Simply provide the new hours object for the target location ID, and the agent will update your profile across Google Search and Maps.

Can I see how many people clicked 'Call' or 'Directions' on my profile?

Yes. The `getLocationInsights` tool retrieves daily metrics, including actions like phone calls, direction requests, and website clicks initiated from your Google Business Profile.

Google Business Profile MCP Server for Claude Desktop 12 tools — connect in under 2 minutes

Name: Google Business Profile
Availability: InStock
Author: Vinkius

modelcontextprotocol.io/quickstart/user

Built by Vinkius GDPR 12 Tools IDE

Claude Desktop is Anthropic's native application for interacting with Claude AI models on macOS and Windows. It was the first consumer application to ship with built-in MCP support, making it the reference implementation for the Model Context Protocol standard.

Get MCP Server for AI Agents

ASK AI ABOUT THIS MCP SERVER

Open in ChatGPT Open in Claude Open in Perplexity

Vinkius supports streamable HTTP and SSE.

RecommendedModern Approach — Zero Configuration

Vinkius Desktop App

The modern way to manage MCP Servers — no config files, no terminal commands. Install Google Business Profile and 2,500+ MCP Servers from a single visual interface.

Download Free Open SourceNo signup required

Classic Setup·json

{
  "mcpServers": {
    "google-business-profile": {
      // Your Vinkius token. get it at cloud.vinkius.com
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Fully ManagedVinkius Servers

60%Token savings

High SecurityEnterprise-grade

IAMAccess control

EU AI ActCompliant

DLPData protection

V8 IsolateSandboxed

Ed25519Audit chain

<40msKill switch

Stream every event to Splunk, Datadog, or your own webhook in real-time

* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure

About Google Business Profile MCP Server

Connect your Google Business Profile (formerly Google My Business) account to your AI agent and take control of your local SEO and customer engagement. Use natural language to monitor reviews, reply to feedback, and update your business information across Google Search and Maps.

Claude Desktop is the definitive way to connect Google Business Profile to your AI workflow. Add Vinkius Edge URL to your config, restart the app, and Claude immediately exposes all 12 tools in the chat interface. ask a question, Claude calls the right tool, and you see the answer. Zero code, zero context switching.

What you can do

Location Management — List and inspect all your business locations, including store codes and operating hours
Review Monitoring & Replies — Fetch recent customer reviews and draft or post replies directly through the chat
Local Posts — List and create updates, events, or offers to keep your customers informed and engaged
Insights & Performance — Retrieve performance metrics to understand how customers find and interact with your business
Q&A Engagement — Monitor customer questions and provide official answers to improve your profile's helpfulness

The Google Business Profile MCP Server exposes 12 tools through the Vinkius. Connect it to Claude Desktop in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Google Business Profile to Claude Desktop via MCP

Follow these steps to integrate the Google Business Profile MCP Server with Claude Desktop.

Open Claude Desktop Settings

Go to Settings → Developer → Edit Config to open claude_desktop_config.json

Add the MCP Server

Paste the configuration above into the mcpServers section

Restart Claude Desktop

Close and reopen Claude Desktop to load the new server

Start using Google Business Profile

Look for the 🔌 icon in the chat. your 12 tools are now available

Why Use Claude Desktop with the Google Business Profile MCP Server

Claude Desktop by Anthropic provides unique advantages when paired with Google Business Profile through the Model Context Protocol.

Claude Desktop is the reference MCP client. it was designed alongside the protocol itself, ensuring the most complete and stable MCP implementation available

Zero-code configuration: add a server URL to a JSON file and Claude instantly discovers and exposes all available tools in the chat interface

Claude's extended thinking capability lets it reason through multi-step tool usage, chaining multiple API calls to answer complex questions

Enterprise-grade security with local config storage. your tokens never leave your machine, and connections go directly to Vinkius Edge network

Google Business Profile + Claude Desktop Use Cases

Practical scenarios where Claude Desktop combined with the Google Business Profile MCP Server delivers measurable value.

Interactive data exploration: ask Claude to query DNS records, look up WHOIS data, and cross-reference results in a single conversation

Ad-hoc security audits: type a domain name and let Claude enumerate subdomains, check DNS history, and flag configuration anomalies. all through natural language

Executive briefings: generate comprehensive domain intelligence reports by asking Claude to compile findings into a formatted summary

Learning and training: new team members can explore API capabilities conversationally without needing to read documentation

Google Business Profile MCP Tools for Claude Desktop (12)

These 12 tools become available when you connect Google Business Profile to Claude Desktop via MCP:

answer_question

Provide an answer to a customer question

create_review_reply

Reply to a customer review

get_location_details

Get detailed info for a specific location

get_location_insights

Fetch performance metrics for a location

get_review

Get details of a specific review

get_verification_status

Check verification status for a location

list_accounts

List managed Google Business accounts

list_local_posts

List posts (updates, events, offers) for a location

list_locations

List business locations managed by the account

list_questions

List customer questions for a location

list_reviews

Fetch reviews for a location

update_business_hours

Change business operating hours

Example Prompts for Google Business Profile in Claude Desktop

Ready-to-use prompts you can give your Claude Desktop agent to start working with Google Business Profile immediately.

"Show me the 5 most recent reviews for my downtown location."

"Create a post about our 20% discount this weekend."

"What were the most common search terms used to find us last month?"

Troubleshooting Google Business Profile MCP Server with Claude Desktop

Common issues when connecting Google Business Profile to Claude Desktop through the Vinkius, and how to resolve them.

Server not appearing after restart

Ensure the JSON is valid (no trailing commas). Check the file path: ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\\Claude\\ (Windows).

Authentication error

Verify your Vinkius token is correct. Go to cloud.vinkius.com to regenerate it if needed.

Tools not showing in chat

Click the 🔌 icon at the bottom of the chat input. If it shows 0 tools, the server may still be connecting. wait a few seconds.

Google Business Profile + Claude Desktop FAQ

Common questions about integrating Google Business Profile MCP Server with Claude Desktop.

How does Claude Desktop discover MCP tools?

When Claude Desktop starts, it reads the claude_desktop_config.json file and connects to each configured MCP server. It calls the tools/list endpoint to fetch the schema for every available tool, then surfaces them as clickable options in the chat interface via the 🔌 icon.

What happens if the MCP server is temporarily unavailable?

Claude Desktop handles disconnections gracefully. if the server is unreachable at startup, the tools simply won't appear. Once the server becomes available again, restarting Claude Desktop will re-establish the connection. There is no timeout penalty or error loop.

Can I connect multiple MCP servers simultaneously?

Yes. You can add as many servers as you need in the mcpServers section of the config file. Each server appears as a separate tool provider, and Claude can use tools from multiple servers in a single conversation turn.

Is there a limit on the number of tools per server?

Claude Desktop can handle hundreds of tools per server. However, for optimal LLM performance, Vinkius servers are designed to expose focused, well-documented tool sets rather than overwhelming the model with too many options.

Does Claude Desktop support Streamable HTTP transport?

Yes. Claude Desktop supports both SSE (Server-Sent Events) and the newer Streamable HTTP transport that Vinkius uses. Simply provide the server URL. Claude auto-negotiates the transport protocol.