Instantly MCP. Manage campaigns, audiences, and analytics with your AI client.
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Just plug in your AI agents and start using Vinkius.
Instantly MCP Server gives your AI agent direct access to Instantly's cold email platform. Manage high-volume campaigns, track deliverability, and scale outreach by letting your agent handle lead adds, campaign pausing, and performance analytics.
It's built for agencies and SDR teams needing granular control over large-scale email outreach.
What your AI agents can do
Add leads
Adds specified contacts to an existing campaign.
Get account stats
Retrieves a summary of metrics for your sending accounts.
Get campaign
Fetches specific details about a single campaign.
Your agent adds new leads to a specified campaign using the add_leads tool.
Your agent retrieves a summary of metrics and stats for your sending accounts using get_account_stats.
Your agent pulls specific details about an existing campaign using the get_campaign tool.
Your agent retrieves detailed, real-time metrics (opens, replies, bounces) for a specific campaign using get_campaign_analytics.
Your agent lists all available sending accounts and checks their warm-up status using list_accounts and get_account_stats.
Your agent lists all campaigns, retrieves lead lists, and manually pauses or resumes campaign activity using list_campaigns, list_leads, pause_campaign, and resume_campaign.
Your agent retrieves the full list of sequences attached to a campaign using list_subsequences.
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Instantly MCP Server: 10 Tools for Campaign Management
Use these tools to manage every part of your cold email workflow, from adding leads to checking analytics and pausing campaigns.
019d75baadd leads
Adds specified contacts to an existing campaign.
019d75baget account stats
Retrieves a summary of metrics for your sending accounts.
019d75baget campaign
Fetches specific details about a single campaign.
019d75baget campaign analytics
Gets detailed performance metrics like opens and replies for a campaign.
019d75balist accounts
Lists all available sending accounts and their status.
019d75balist campaigns
Lists all campaigns you have running or archived.
019d75balist leads
Lists all leads within a specific campaign.
019d75balist subsequences
Retrieves the sequence steps for a given campaign.
019d75bapause campaign
Stops a campaign from sending emails immediately.
019d75baresume campaign
Restarts a paused campaign, resuming the sending schedule.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Instantly, then connect any of our 4,700+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,700+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
What you can do with this MCP connector
Instantly MCP Server gives your AI agent direct access to Instantly's cold email platform. You can manage high-volume campaigns, track deliverability, and scale outreach by letting your agent handle lead adds, campaign pausing, and performance analytics. It's built for agencies and SDR teams needing granular control over large-scale email outreach.
Managing Leads and Campaigns
Your agent adds new leads to a specified campaign using add_leads. You can list all campaigns you have running or archived using list_campaigns, and then list all leads within a specific campaign using list_leads. You'll see the full list of sequences attached to a campaign using list_subsequences.
You can stop a campaign from sending emails immediately with pause_campaign, and you'll restart a paused campaign's schedule using resume_campaign.
Checking Campaign Performance
Your agent pulls specific details about an existing campaign using get_campaign. For detailed, real-time metrics like opens, replies, and bounces, your agent retrieves campaign performance analytics using get_campaign_analytics. You can get a summary of metrics and stats for your sending accounts using get_account_stats.
Managing Accounts
Your agent lists all available sending accounts and checks their warm-up status using list_accounts and get_account_stats. You can monitor your sending limits and account health through these tools.
How Instantly MCP Works
- 1 First, subscribe to the Instantly integration on the Vinkius Marketplace and generate an API key.
- 2 Next, instruct your AI agent to perform an action, like 'check campaign performance' or 'add leads to the Q3 campaign'.
- 3 Your agent executes the necessary tools, retrieving the data and returning a natural language summary to you.
The bottom line is: you talk to your agent, and it handles the complex, multi-step operations across your cold email platform.
Who Is Instantly MCP For?
The Cold Email Agency owner who manages dozens of client campaigns and needs a single pane of glass for performance tracking. Or the SDR team lead who needs to scale outreach while keeping a close eye on deliverability health. If you spend too much time clicking through multiple dashboards, this is for you.
Manages dozens of client campaigns, needing to pause, resume, and audit performance across multiple sending accounts without logging into a new dashboard.
Needs to run high-volume outreach daily, adding leads and checking account warm-up status quickly to ensure deliverability.
Manages campaign lifecycle, running analytics checks (get_campaign_analytics) and ensuring data integrity by listing and updating leads.
What Changes When You Connect
- Check campaign performance on the fly. Instead of generating a report, just ask your agent to run
get_campaign_analyticsto see open rates, reply rates, and bounce counts for any campaign. - Keep track of your entire sending capacity. Use
list_accountsandget_account_statsto see which accounts are warmed up and how much capacity you have before scaling up. - Scale lead ingestion effortlessly. Need to add 500 leads? Tell your agent to use
add_leadsand it handles the intake, reporting back how many were accepted versus skipped. - Control campaign flow instantly. If a campaign needs a break, your agent can execute
pause_campaignorresume_campaignwithout you needing to navigate the settings panel. - Audit your audience data. Use
list_leadsto pull a list of leads from a campaign, allowing you to verify who is currently enrolled or update specific contacts. - Understand the sequence. Before making changes, use
list_subsequencesto map out exactly what steps a campaign is running through.
Real-World Use Cases
The Campaign Audit
An agency owner suspects a campaign is underperforming. They ask their agent, 'What's the open rate and bounce rate on the 'Q2 Founders' campaign?' The agent runs get_campaign_analytics, providing the metrics instantly. The owner confirms the low open rate and decides to pause the campaign using pause_campaign until the subject line is updated.
Lead List Refresh
An SDR needs to update 200 leads before a big push. They ask their agent to use add_leads with the new data set. The agent executes the tool, confirming 200 leads were added, and immediately checks the campaign status using get_campaign to confirm the campaign is ready for the new batch.
Pre-Launch Check
A Marketing Ops engineer is launching a new campaign. First, they ask the agent to use list_campaigns to check for existing campaigns. Next, they use list_accounts to verify warm-up status with get_account_stats. Only once all accounts are green does the agent proceed to create the new campaign.
Fixing a Stalled Flow
The team notices a critical campaign stopped sending emails. They ask the agent to check the status using get_campaign and discover it's paused. The agent then executes resume_campaign, and the campaign resumes sending immediately. They also run get_campaign_analytics to confirm the restart was successful.
The Tradeoffs
Trying to manually list everything
Logging into the Instantly dashboard, clicking 'Campaigns,' then clicking into each campaign to see its leads, and finally running separate reports for analytics.
→
Instead, ask your agent to use list_campaigns to see all names, then run get_campaign_analytics on the specific campaign ID, and use list_leads to get the full audience list. It’s all one prompt.
Forgetting account health
Launching a high-volume campaign without checking if the sending accounts are fully warmed up or if rate limits are approaching.
→
Always check account health first. Use list_accounts and then run get_account_stats to ensure your sending accounts are ready for the load. This prevents service failure.
Manually restarting campaigns
Seeing a campaign paused and having to manually navigate to the campaign settings to hit the 'Resume' button.
→
Just ask your agent to resume_campaign. It handles the API call and gets the campaign back online in seconds.
When It Fits, When It Doesn't
Use this if you need to treat your cold email platform like a conversational API endpoint. You need to sequence multiple actions—like checking analytics, listing leads, and then adding new leads—all in one chat session. You're optimizing for speed and complex workflow management. Don't use this if you only need to view a simple, static list of contacts; just use the platform's native search. Also, if your primary goal is designing the email copy itself, you need a dedicated copywriting tool, not this one. This server focuses purely on the management and delivery of campaigns.
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Instantly. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 10 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Available Capabilities
Tracking campaign performance shouldn't mean opening 10 different tabs.
Today, checking campaign performance is a headache. You start in the main dashboard, find the campaign, and then you have to jump to the analytics tab. If you want to see opens, you click here; if you want to see replies, you click there. If you want to see the lead count, you run a separate report, and you end up copy-pasting data into a spreadsheet just to get a full picture.
With the Instantly MCP Server, you just ask your agent, 'What was the performance of the Q2 campaign?' It runs `get_campaign_analytics` and hands you the summary right there. You get the numbers you need, instantly, without touching a dashboard.
Instantly MCP Server: Manage campaigns, audiences & analytics
You don't have to manually check if your sending accounts are ready. You can ask the agent to use `list_accounts` and `get_account_stats` to verify warm-up status across all your sending accounts. This saves the time of logging into the account health section and running multiple checks.
It's a complete workflow manager. The agent can list campaigns (`list_campaigns`), check the leads (`list_leads`), and then tell you if you can safely add more leads (`add_leads`)—all based on the current account status. It's immediate, conversational control.
Common Questions About Instantly MCP
How do I check the open rate using the Instantly MCP Server? +
You run get_campaign_analytics and specify the campaign ID. This tool provides real-time data on open rates, reply rates, and bounce rates directly in the chat.
Can I pause or resume a campaign using the Instantly MCP Server? +
Yes. You tell your agent to pause_campaign or resume_campaign. The agent executes the tool call and changes the campaign status immediately.
How does add_leads work with the Instantly MCP Server? +
The add_leads tool lets you add leads to a campaign. The agent processes the list and reports back how many were successfully added and if any were skipped (e.g., due to duplication).
Which tool should I use to see all my campaigns? +
Use list_campaigns. This tool returns a list of every campaign you have, letting you know which ones are active or archived.
What if my leads are duplicates? Does add_leads handle it? +
Yes. The add_leads tool handles duplicates. The agent will report back exactly how many leads were accepted and how many were skipped because they were already in the campaign.
How do I use the `get_account_stats` tool to check my sending account health? +
This tool pulls summary statistics for all your sending accounts. You can see key metrics like the warm-up score, the number of active accounts, and the overall deliverability health status instantly.
What happens when I run `list_leads`? Does it show me campaign details? +
No, list_leads only shows the leads associated with a specific campaign. You'll need to use get_campaign first to retrieve the main campaign details before listing the leads.
Can I use `get_campaign_analytics` to compare performance across different lead groups? +
Yes, the analytics tool provides detailed performance metrics (opens, replies, bounces) for a specific campaign. You can filter or structure your prompt to compare these metrics across different lead segments.
How do I get my Instantly API key? +
Log in to your Instantly account at app.instantly.ai. Navigate to Settings (gear icon in the left sidebar). Click on the API section. Click Create API Key, give it a name, and copy the generated key. Paste it into the configuration field below. API access is available on all paid plans.
Can I monitor email warm-up health through my agent? +
Yes. Your agent can check warm-up scores, daily sending volumes, and inbox placement rates for each sending account — helping you know when new accounts are ready for full-volume campaigns.
Can I manage multiple sending accounts? +
Yes. Instantly supports unlimited sending accounts. Your AI agent can list all accounts, check their warm-up status, and manage which accounts are assigned to which campaigns.
How is Instantly different from other cold email tools? +
Instantly differentiates with unlimited sending accounts, built-in email warm-up, and high-volume campaign infrastructure. It's designed for agencies and teams running 10K+ emails/month across dozens of sending domains.
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.
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