Mention MCP. Monitor every mention, spot sentiment shifts.

Mention lets your AI client monitor brand mentions across social media, blogs, and news sources in real time. You can set up triggers to watch for specific topics or phrases, letting you catch negative buzz or track competitor moves without even leaving your chat window.

Setting Up Your Watches (Alerts)

You don't have to manually check everything; you just need to tell the system what to look for. You use create_monitoring_alert when you want to set up a new keyword alert, telling it exactly which topic or phrase needs tracking. Once that’s done, you can run list_monitoring_alerts to pull up a list of every single monitoring alert you've got active.

If you need to change what you're watching, you first check the details using get_alert_details, and when you're done with a topic, you use remove_monitoring_alert to delete that specific trigger.

Checking Your Alert Performance

It ain't just about knowing if something was mentioned; it's about how big the deal was. You can check the reach metrics—the number of people who saw or talked about a topic—by calling get_alert_statistics. This gives you hard numbers on an alert’s visibility. If you wanna see what alerts are running right now, simply call list_active_webhooks to list all event configurations set up for pushing data out to other services.

Searching the Feed and Deep Diving into Mentions

Want a quick look at everything that went down in the last hour? Run list_recent_mentions; it pulls a feed of every mention found across all sources into one spot. If you're hunting for something specific, forget scrolling—you run search_mentions_by_keyword, which performs a targeted search across all monitored sites using your custom word or phrase.

When you see a mention that looks important—maybe it’s a great piece of PR or some negative garbage—you can use favorite_mention to flag it so you won't lose it later.

When you pull up any single mention, you get the full rundown using get_mention_content. This reads all the details for that specific post: where it came from (the source), what it says (the text), and exactly when it went live (the timestamp). When you've reviewed a piece of content, you run mark_mention_as_read to change its status in your dashboard.

Analyzing the Tone and Tracking Findings

Getting the raw text is only half the job. With any mention you pull up using get_mention_content, your agent can give you real-time analysis of the tone—whether it's positive or negative. You can also track all the alerts you’ve set up by calling list_monitoring_alerts to see a clear overview, and if you need to confirm basic account info for reporting purposes, just run get_my_profile.

If your system is tied into other tools that need constant data feeds, you use list_active_webhooks to verify all the event configurations are running smoothly.