Meta Ads MCP. Manage ad spend and performance entirely via chat.

Meta Ads gives your agent direct control over running Facebook and Instagram campaigns. You can manage everything from setting up ad spend to digging into performance metrics—all without ever opening the Meta Ads Manager dashboard. It's full campaign control for your chat window, period.

Account Overview and High-Level Metrics

Start by checking out the general status with get_account_info; that’ll give you the account name and tell you if it's active or what its current state is. To get a bird's-eye view of how the whole thing's running, use get_account_insights. This tool pulls aggregated performance data for your entire ad account—think total money spent, overall reach, and more.

You don't have to guess where you stand; you just ask the agent, and it gives you the big picture.

Controlling Campaigns and Ad Spend Status

You need to manage which campaigns are running and which ones gotta take a break. Use list_campaigns to pull a list of every single ad campaign that's currently active or sitting paused on your account. If you find something underperforming, you can stop the bleeding instantly by calling pause_campaign. Conversely, if you know a good campaign is just taking a nap, use activate_campaign to switch it back on and let it start spending money again.

Digging Deep into Performance Data

Metrics are everything. While get_account_insights handles the whole account view, you gotta drill down for specifics. To get detailed performance data—like CTR, CPC, or conversion counts—for a specific campaign, call get_campaign_insights. This gives you granular reporting on one selected ad campaign. You can then follow that same deep dive at the ad set level by running list_ad_sets, which shows every ad set belonging to a chosen campaign.

Auditing Your Ad Structure and Creatives

If you're auditing the entire structure, you gotta work your way down the chain. You start with listing all campaigns via list_campaigns. From there, you use list_ad_sets to see every ad set inside a campaign. Next, you use list_ads to pull up individual ads within an ad set. For reviewing your assets, you can run list_creatives, which shows all the available ad creatives linked to your account for review.

This entire process lets you walk through every layer of your ad structure.

Managing Audiences and Targeting Segments

Targeting is half the battle. You need to know what segments are available. Use list_audiences to retrieve a list of all custom or lookalike audiences you've built up for targeting. This lets your agent confirm which pools you can use before running any campaigns.

How It Actually Works With Your Agent

It’s simple, man. You connect the Meta Ads integration via Vinkius Marketplace and give your AI client access credentials. After that, you just tell your agent what you need done—'Pause campaign X,' or 'What was our ROAS last week?' Your agent executes the required API calls using these tools—whether it’s pulling a report or managing budgets—and hands you a clean answer right in the chat window.

You don't deal with complex menus; your AI client handles the heavy lifting.