SpyFu MCP. Run full competitive audits from your chat.

You connect your AI agent to the SpyFu MCP Server. This gives you deep access to SEO and PPC data, letting you run serious competitive analysis right through Claude, Cursor, or whatever client you're using. You don't just guess what works; you check the real numbers.

When you need to assess a site's overall standing in the market, use the get_domain_overview tool. This pulls high-level metrics for any website you throw at it, giving you an instant read on its health. You'll get estimates for total organic traffic and even rough ideas about their paid ad budgets—it’s a quick way to gauge if they’re playing in the major leagues or just scratching out a living.

It tells you what kind of market gravity that domain has.

Need to drill down on specific search terms? Use get_keyword_stats. You feed it any keyword, and it hands back hard data: the estimated monthly volume for that term, the difficulty score (so you know how tough it'll be to rank), and the expected cost per click (CPC). This helps you decide if a keyword is worth your time or if you should skip it entirely.

It’s the litmus test for any paid campaign.

If you gotta understand who owns the market, start with get_domain_competitors. You plug in your domain name, and this tool identifies all its major players—both the ones ranking high naturally through organic search and the ones running aggressive paid ads. It maps out every angle of the competition so you know exactly where the gaps are.

When it comes to understanding how competitors run their ad campaigns, get_ad_history is what you want. You specify a competitor, and this tool retrieves their actual historical Google Ads copy along with its performance data. You can see what they ran before, how well it performed, and figure out how to fine-tune your own PPC approach so you don't repeat their mistakes.

It’s pure intel.

You can also list exactly where a domain ranks naturally using get_organic_keywords. This tool generates a specific, actionable list of keywords that the site already owns in search results. You get to see which terms they are banking on without running paid ads for them.

By combining these tools, you're not just looking at data; you’re building a full picture of market dominance. You check out the big picture with get_domain_overview, then pinpoint exact keywords using get_keyword_stats and get_organic_keywords. After that, you map the entire playing field with get_domain_competitors to see who's fighting for what.

Finally, you dive deep into their tactics by reviewing their past ad copy via get_ad_history. It’s a complete workflow that turns complex market research into simple commands from your AI client.