Hootsuite MCP. Schedule posts and manage profiles across all channels.
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Hootsuite (Social Media Management) MCP Server connects your AI client directly to your Hootsuite account. You can schedule posts across multiple networks, manage connected social profiles (Twitter, LinkedIn, etc.), and monitor outbound message queues from a single conversation.
It handles everything from drafting content to auditing team roles.
What your AI agents can do
Create message
Schedules a new social media post for a specific platform and optionally for a future date.
Delete message
Removes a message that was previously scheduled to be posted.
Get me
Retrieves the basic information of the user who is currently logged into Hootsuite.
Use create_message to draft and schedule social media posts across multiple platforms, optionally setting a specific future time (ISO 8601).
Run delete_message to remove a scheduled social media post before it goes live.
Call get_me to retrieve basic information about the authenticated user.
Execute get_media_upload_url to generate a secure URL for uploading media content.
Use get_social_profile to retrieve detailed metadata for a specific connected social profile.
Run list_members to retrieve a list of all team members within an organization.
Execute list_messages to see both scheduled and already sent messages.
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Supported MCP Clients
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Hootsuite MCP Server: 10 Tools for Social Media Management
Use these 10 tools to schedule content, manage profiles, and audit team access across all your connected social media accounts.
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Start using Hootsuite (Social Media Management) on Vinkius019d75b2create message
Schedules a new social media post for a specific platform and optionally for a future date.
019d75b2delete message
Removes a message that was previously scheduled to be posted.
019d75b2get me
Retrieves the basic information of the user who is currently logged into Hootsuite.
019d75b2get media upload url
Generates a secure URL that you must use to upload images or videos for posting.
019d75b2get social profile
Fetches detailed information and metadata about a specific connected social media profile.
019d75b2list members
Lists all registered team members and their roles within a single Hootsuite organization.
019d75b2list messages
Provides a list of all messages, including those that are scheduled or have already been sent.
019d75b2list organizations
Lists all Hootsuite organizations that the connected account has access to.
019d75b2list social profiles
Lists all unique social media profiles connected to the Hootsuite account.
019d75b2list teams
Lists the internal teams set up within a specific Hootsuite organization.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 10 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Managing social content means switching between a dozen tabs.
Today, writing a single campaign means opening the Twitter dashboard, switching to LinkedIn, then opening the Facebook page, and manually copying the copy and adjusting the timing for each. You spend more time clicking and pasting than actually strategizing.
With this MCP server, you talk to your agent. You tell it: 'Schedule this announcement for all connected channels at 10 AM.' The agent handles the scheduling via `create_message` and manages the entire process across all necessary profiles.
Hootsuite MCP Server: Schedule posts and manage profiles.
Forget logging in to five different client portals to check content. You use the server to run `list_social_profiles`, which gives you a single, comprehensive list of every single account connected to your enterprise setup.
This means you treat your entire social presence—every profile, every team, every post—as one managed system. It’s about the coordination, not the individual actions.
What you can do with this MCP connector
Hootsuite Social Media Management connects your AI client straight to your Hootsuite account. You can schedule posts across multiple networks, manage connected social profiles, and check message queues—all from one spot. You'll handle everything from drafting content to auditing who's on the team.
Schedule and Manage Content: You can use create_message to draft and schedule posts for multiple platforms, letting you set a specific future time (ISO 8601). If you need to yank a post before it goes live, run delete_message to remove the scheduled message.
Media Handling: You run get_media_upload_url to get a secure URL. You must use that URL to upload images or videos for your posts.
Social Accounts: You can call get_social_profile to pull detailed metadata about any specific connected social media profile. You'll use list_social_profiles to see all the unique social media profiles connected to the account. You can also check out all the Hootsuite organizations you have access to by listing them with list_organizations.
Team Management: To see who's working with you, you can run list_members to get a list of all team members and their roles within an organization. You can also check out the internal teams set up in a specific organization using list_teams.
Messaging and History: You can use list_messages to see every message, whether it's scheduled or it's already gone out. You can also check out basic info about the person logged in right now by calling get_me.
019d75b2-e073-73c9-831a-2b9fe58e117f 
How Hootsuite MCP Works
- 1 First, subscribe to the Hootsuite server and enter your Hootsuite OAuth Access Token.
- 2 Your AI client connects using the token. You then prompt the agent to perform an action, like listing all profiles or scheduling content.
- 3 The agent calls the appropriate tool (e.g.,
list_social_profiles) and returns the structured data to your chat window.
The bottom line is you manage your entire social presence from your chat client, without jumping between tabs or screens.
Who Is Hootsuite MCP For?
Social Media Managers, Marketing Operations leads, and Agency Leads. You're the person who spends hours switching between social dashboards, checking who can post, and manually scheduling content for multiple clients. This tool lets you do all that from a single chat window.
Schedules weekly content and monitors outbound message queues without leaving their primary workflow. They use create_message to set up content and list_messages to check for pending drafts.
Audits team member roles and organization structures across multiple social media accounts. They run list_organizations and list_members to ensure compliance and proper access.
Manages content for multiple clients. They use list_social_profiles to switch between client accounts and get_social_profile to verify connection details quickly.
What Changes When You Connect
- Stop jumping between tabs. You manage content scheduling and profile data using the
create_messageandlist_social_profilestools, all from your chat client. - Audit your team's access instantly. Use
list_membersto see who is in an organization and what roles they have, eliminating the need to check internal dashboards. - Control your outgoing posts. Before a scheduled item goes live, use
delete_messageto pull it back. You see the full message history withlist_messages. - Handle media without friction. Call
get_media_upload_urlto get a pre-signed URL, then upload your media. This handles high-throughput image and video processing. - Manage complex setups. Run
list_organizationsandlist_teamsto map out every client account and every internal team structure you manage. - Get a single source of truth.
list_social_profilesshows every connected platform (Twitter, Facebook, etc.) so you never forget which account you're posting to.
Real-World Use Cases
Needs to schedule a campaign across five clients.
The agency lead needs to schedule content for five different clients. Instead of logging into five separate Hootsuite dashboards, they ask their agent to run list_social_profiles, identify all five client accounts, and then use create_message to schedule the content across all five using a single prompt.
Needs to check who can approve a post.
A manager needs to know if a new team member has posting rights for a specific client. They run list_members and ask the agent to filter the output by 'Posting Role' for the correct organization. This verifies permissions without manual checking.
Needs to recall a mistake post.
A social media manager drafts a post, realizes the message is wrong, and needs to stop it before it goes out. They immediately run delete_message on the specific Message ID, preventing a public error and saving time.
Needs to map out all available accounts.
A marketing ops person needs to confirm every single social media platform connected to the main account. They ask the agent to run list_social_profiles, which gives a complete list of IDs and connection types, guaranteeing nothing is missed.
The Tradeoffs
Assuming one profile is enough
A user only checks the main dashboard and assumes all client accounts are visible. They miss a secondary account (e.g., a partner's LinkedIn page) that needs content, leading to missed outreach opportunities.
→
Always start by running list_social_profiles. This tool gives you a complete manifest of every single connected account, ensuring you cover all necessary publishing channels.
Manually tracking team roles
The team lead opens the settings menu, clicks into the 'Users' tab, and scrolls through dozens of names to confirm if John Doe has the required 'Editor' role for the target client. This is slow and prone to error.
→
Use list_members to get a clean list of users and roles for the specific organization. The agent processes this list and tells you exactly who can post and who is only viewing.
Forgetting scheduled messages
The team schedules a batch of posts, leaves the tab open, and forgets which ones are pending. They manually check the calendar, wasting time and potentially missing a critical post.
→
Run list_messages. This shows you a clean, consolidated view of everything—all scheduled and all sent—so you never have to guess what's going out.
When It Fits, When It Doesn't
Use this server if your job involves publishing content across multiple, distinct social platforms and managing complex internal team structures. You need to schedule posts (create_message) and need to audit who can do what (list_members).
Don't use this if your only need is to manage a single, standalone content calendar or if you only use one social platform. If you only need to read data, check if a simpler data retrieval tool (like a dedicated analytics API) works. This MCP server is for coordination and multi-channel publishing.
Common Questions About Hootsuite MCP
How do I list all my connected social profiles using Hootsuite (Social Media Management)? +
Run the list_social_profiles tool. This command returns a full list of every unique social media account ID and connection type you have configured in Hootsuite.
Can I delete a post I scheduled using create_message? +
Yes. Use the delete_message tool and provide the Message ID. This stops the post from going live and removes it from the queue.
What is the best way to see all my scheduled content? +
Use the list_messages tool. It pulls together both messages that are waiting to go out and messages that have already been published, giving you a complete audit trail.
How do I check team roles in Hootsuite (Social Media Management)? +
You use the list_members tool. It gives a roster of every person in the organization and their specific permissions and roles.
Do I need to upload media before using get_media_upload_url? +
Yes. The get_media_upload_url tool generates a unique, temporary URL. You must use this URL to upload the media first; the post can't be scheduled without it.
How do I list all the teams within an organization using list_teams? +
You call list_teams to get a list of all existing teams. This helps you map out which team owns which social profiles for better workflow organization.
What information does the get_social_profile tool provide? +
The get_social_profile tool returns comprehensive details for a specific social network account. This includes metadata you need to verify the profile's status and connection details.
How do I manage or audit the organization structure using list_organizations? +
Use list_organizations to see every organization you have access to. This lets you switch context easily and manage content across multiple distinct client accounts.
Can I schedule a post for multiple social networks at once? +
Yes. The schedule_message tool accepts an array of social profile IDs. Your agent can send the same text content to all selected networks (e.g. Twitter and LinkedIn) in a single command, ensuring cross-platform consistency.
How do I find the ID of a social profile? +
Ask your agent to list_social_profiles. It will return all connected accounts along with their unique IDs, network type (TWITTER, FACEBOOK, etc.), and usernames, making it easy to identify the correct target for your posts.
Can I delete a scheduled post if I find an error? +
Absolutely. Use the delete_message tool with the specific Message ID. Your agent will remove the pending post from the Hootsuite queue, preventing it from being published.
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.