• DATA
  • DETAIL
  • ANALYSIS
  • HUMAN

How to analyze campaign performance with your AI

Connect Criteo Retail Media to your agent to turn raw campaign data into actionable performance insights.

Ask AI about this page

Short answer

How can I use AI to check my Criteo campaign performance?

Your AI pulls live reports and specific line item details to calculate ROAS and track sales activity. You get a clear breakdown of what's working and what isn't.

The results you get.

Performance insights at your fingertips.

The AI handles the data retrieval so you can focus on the strategy.

DATA

Live performance reports

The AI pulls current metrics from your active campaigns. You get the exact numbers needed to judge success.

DETAIL

Line item breakdown

Get granular views of specific line items. This helps you see exactly which parts of a campaign are driving sales.

ANALYSIS

ROAS and sales tracking

The AI calculates return on ad spend and sales activity. You'll see the direct impact of your spend immediately.

HUMAN

Strategic decisions

The AI identifies the trends, but you decide how to shift budgets or kill underperforming ads.

The workflow

What your AI does when the data arrives.

The AI moves from broad campaign overviews to specific performance metrics.

  1. Scan campaigns

    The AI first identifies all your active retail media campaigns to establish a baseline.

    list_retail_campaigns

  2. Inspect line items

    It drills down into individual line items to see how specific placements are behaving.

    list_line_items

  3. Fetch performance

    The AI pulls the actual performance data for the selected timeframes and items.

    get_retail_media_report

  4. Summarize results

    The agent compares the pulled data against your goals to highlight ROAS and sales trends.

    get_retail_media_report

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Swap out the bracketed text with your specific campaign names or date ranges.

Criteo Retail Media Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Criteo Retail Media capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "criteo-retail-media-api-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
    }
  }
}
Copy into chat04

  • List all my active Criteo campaigns so I can see what's running.

  • Pull a performance report for the 'Summer Sale' campaign from last week.

  • Which line items in my current campaign have the highest ROAS?

  • Show me the sales activity for my top three performing line items.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Criteo Retail Media API once, then ask.

One connection gives your AI access to your retail media data. Your credentials stay encrypted and secure on our side.

Connect Criteo Retail Media API to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my campaign budgets?

    No. The AI can only read and analyze data. You must log in to Criteo to make any changes to budgets or settings.

  • 02

    Does the AI delete any of my campaign data?

    No. This MCP is read-only. It cannot delete or modify your campaigns, line items, or reports.

  • 03

    How real-time is the performance data?

    The AI pulls data using the reporting tools provided by the API, so you see the most recent available metrics.

  • 04

    Can I ask for reports for specific date ranges?

    Yes. You can specify any date range in your prompt, and the AI will request that specific data from the API.

  • 05

    Can the AI create new line items for me?

    No. The current tools only allow for listing campaigns, listing line items, and getting reports.

  • More questions about Criteo Retail Media API? See everything the Criteo Retail Media API Connector can do

Connect Criteo Retail Media to Claude, Cursor, ChatGPT & more