• BUDGET
  • PRODUCT
  • CONFIG
  • HUMAN

How to audit retail campaign settings with your AI

Connect your agent to Criteo once. From there, you can run audits across all your advertiser accounts without clicking through the dashboard.

Ask AI about this page

Short answer

How can I audit my Criteo retail campaigns using AI?

Your agent pulls live data from your advertiser accounts to compare current settings against your intended strategy. It flags discrepancies in budgets, campaign configurations, and product availability. You get a clear list of what needs fixing.

Where every issue lands.

Audit outcomes

The AI organizes its findings into these categories.

BUDGET

Budget drift alerts

The agent compares active spending against set limits. You get a list of campaigns where the budget is exhausted or misconfigured.

PRODUCT

Inventory mismatches

It checks if the products in your campaigns actually exist in your account. You'll see which campaigns are targeting missing items.

CONFIG

Setting discrepancies

The agent scans campaign details to find settings that don't match your requirements. It highlights specific configuration errors.

HUMAN

Manual fixes needed

The AI identifies the specific accounts and campaigns that require your direct attention. You decide which changes to push live.

The workflow

What your AI does when the audit starts.

The agent moves through your account hierarchy to gather the data needed for a full audit.

  1. Identify accounts

    The agent first finds all the advertiser accounts you manage to establish the scope of the audit.

    list_advertiser_accounts

  2. Scan campaigns

    It pulls a list of every active retail campaign across those accounts.

    list_retail_campaigns

  3. Inspect settings

    The agent digs into specific campaign details and budget levels to find errors.

    get_retail_campaign_detailslist_retail_budgets

  4. Verify products

    It checks the product lists within the accounts to ensure your campaigns are targeting the right items.

    list_account_products

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

Swap out the account names or campaign IDs with your actual Criteo data.

Criteo Retail Media Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Criteo Retail Media capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "criteo-retail-media-api-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
    }
  }
}
Copy into chat04

  • List all my Criteo advertiser accounts and tell me which ones have active campaigns.

  • Check the budgets for all campaigns in the 'Summer Sale' advertiser account.

  • Are there any campaigns in my account that are targeting products not found in my product list?

  • Audit the settings for all retail campaigns in my main account and flag any budget issues.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Criteo Retail Media API once, then ask.

You only need to link your account once. Your credentials stay encrypted, and you can immediately start asking questions about your campaign data.

Connect Criteo Retail Media API to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my campaign budgets?

    No. The AI can only read your current budget settings. You must manually update budgets in the Criteo dashboard.

  • 02

    Can the AI delete products from my account?

    No. The agent only has permission to list and inspect your product data.

  • 03

    How does the AI know which accounts to audit?

    It uses your connected credentials to see all advertiser accounts available to you.

  • 04

    Does the AI see my credit card information?

    No. The agent only accesses campaign, budget, and product data through the API.

  • 05

    Can I audit specific products across all campaigns?

    Yes, you can ask the agent to check if specific products are included in your active campaign lists.

  • More questions about Criteo Retail Media API? The Connector page answers them. See everything the Criteo Retail Media API Connector can do

Connect Criteo Retail Media to Claude, Cursor, ChatGPT & more