• ANALYSIS
  • BUDGET
  • STRATEGY
  • HUMAN

How to optimize keyword targeting with your AI

Connect the Criteo Retail Media API to your agent. Once connected, your AI can inspect your active campaigns to find the specific terms actually making money.

Ask AI about this page

Short answer

How can I use AI to find my best Criteo keywords?

Your AI pulls your active line items and their associated keywords directly from the Criteo API. It then identifies which specific terms are tied to conversions so you can shift your budget. You'll get a clear view of what's working and what's wasting spend.

The outcomes.

Where your data goes.

The AI processes your Criteo campaign data into these specific outcomes.

ANALYSIS

Keyword performance reports

The AI looks at the keywords tied to your line items. You get a list of high-performing terms that drive sales.

BUDGET

Waste reduction plans

The AI flags keywords that spend money without converting. You'll know exactly which terms to pause or lower bids on.

STRATEGY

New targeting ideas

By looking at successful terms, the AI suggests new keyword clusters to test. This helps you expand reach into profitable areas.

HUMAN

Manual campaign edits

The AI identifies the changes needed, but you still decide which bids to change or which keywords to kill in the Criteo dashboard.

The workflow

What your AI does when the data arrives.

The AI handles the heavy lifting of digging through your campaign structure to find the signal in the noise.

  1. Fetch active campaigns

    The AI starts by pulling a full list of your current Criteo line items to establish the scope of the audit.

    list_line_items

  2. Extract keyword data

    For every line item found, the AI pulls the specific keywords being targeted.

    list_line_item_keywords

  3. Identify conversion drivers

    The AI cross-references the keyword list with performance data to see which terms are actually hitting your goals.

    list_line_item_keywords

  4. Summarize findings

    The AI organizes the raw data into a readable summary of winners and losers.

    list_line_items

Try it

Copy these to start.

Use these prompts once you've connected the Criteo Retail Media API.

Starting points

These are starting points. Swap out the campaign names or IDs with your actual Criteo data.

Criteo Retail Media Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Criteo Retail Media capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "criteo-retail-media-api-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
    }
  }
}
Copy into chat04

  • List all my active line items and tell me which ones have the highest conversion rate.

  • Find the top performing keywords for my 'Summer Sale' line item.

  • Which keywords in my current campaigns are spending the most without generating sales?

  • Analyze the keywords for line item ID 12345 and suggest three new terms to target.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Criteo Retail Media API once, then ask.

Just click the link to connect. Your credentials stay encrypted, and you can immediately start asking questions about your campaign data.

Connect Criteo Retail Media API to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my bids automatically?

    No. The AI can only read your line items and keywords. You must manually update bids or budgets in Criteo.

  • 02

    Can the AI delete my campaigns?

    No. This MCP only has permission to list and inspect data. It cannot delete or modify any settings in your account.

  • 03

    Does it see all my historical data?

    The AI sees the data available through the line item and keyword tools. It can only analyze what the API provides for those specific items.

  • 04

    How does it know which keywords are converting?

    It pulls the performance metrics associated with the keywords in your active line items to identify conversion trends.

  • 05

    Can I use this with Claude?

    Yes, as long as you are using an MCP-compatible client like Claude Desktop.

  • More questions about Criteo Retail Media API? The Connector page answers them. See everything the Criteo Retail Media API Connector can do

Connect Criteo Retail Media to Claude, Cursor, ChatGPT & more