Criteo Retail Media API MCP for AI Agents. Manage advertising campaigns and product data across retail media platforms
The Criteo Retail Media API MCP lets your AI agent handle complex retail ad campaigns directly from conversation. You can list campaigns, audit budgets and line items, pull performance reports, and explore product data across multiple retailer accounts—all without navigating the developer portal.
Give Claude and any AI agent real-world access
Retrieve comprehensive details for every campaign running across your connected advertiser accounts.
Get real-time configuration, budget status, and performance data for specific advertising line items.
Pull aggregated metrics on impressions, sales, and return on ad spend across your retail media efforts.
Discover available products for a brand or list all active retailer partners in the marketplace.
Ask an AI about this
Waiting for input…
What AI agents can do with Criteo Retail Media API MCP: 10 Tools for Campaign Data
Use these tools to retrieve campaign details, run performance reports, list products, and audit keywords across your retail media accounts.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Criteo Retail Media API MCPGet Retail Campaign Details
Gathers comprehensive settings and details for one specific campaign ID.
Get Retail Media Report
Requests and generates a detailed performance report for the retail media platform.
List Advertiser Accounts
Provides a list of all advertising accounts managed in the retailer's media system.
List Retail Budgets
Lists the currently active budgets associated with your retail media campaigns.
List Retail Campaigns
Retrieves a complete list of all active retail media advertising campaigns in Criteo.
List Line Item Keywords
Retrieves the specific keywords targeted by a single, designated line item.
List Line Items
Retrieves a list of all individual ad groups or line items within a specific campaign.
List Account Products
Shows all products that are available and associated with your retailer account.
List Retailers
Lists every retail partner that is currently accessible within your advertising...
Search Retail Campaigns By Name
Finds specific retail campaigns by entering a keyword or name fragment.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Criteo Retail Media API, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Criteo Retail Media. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS CLOUD
Cloud Hosted
Managed infra
V8 Isolated
Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on each call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
Criteo Retail Media API MCP: Simplifying Campaign Metrics Retrieval
Today, checking campaign metrics means logging into the platform, clicking through tabs for 'Campaigns,' then finding a specific line item to check its status. If you need a performance report, it's a multi-step process involving date pickers and exporting data that ends up in an Excel file needing hours of cleanup.
With this MCP, you just ask your agent: 'Give me a performance report for the last 30 days.' The system handles all those clicks and API calls. You get a clean, conversational summary right away.
Criteo Retail Media API MCP: Mapping Product Data Across Retailers
Manually tracking product availability involves checking each retailer's dedicated portal. You have to cross-reference dozens of SKUs across different partner sites just to see what products are eligible for promotion in a given region.
Now, you can tell your agent, 'List all available products for account X.' It aggregates the data from multiple sources into one actionable list, saving you days of manual comparison.
What Criteo Retail Media API MCP for AI Agents MCP does for your AI
Managing advertising campaigns for retailers is a huge headache. It involves jumping between account dashboards, downloading CSVs full of metrics, and manually cross-referencing campaign settings with product listings. This MCP lets you skip all that clicking. You talk to your AI client, telling it exactly what data you need—like checking the status of all active campaigns or finding out which retailers are available for a specific brand.
The system then talks directly to Criteo's API and gives you real-time, structured answers in conversation. Connecting this MCP through Vinkius means you get immediate access to dozens of other specialized connectors, giving your agent a complete view of your digital advertising operations. You can easily track everything from product discovery to final performance reports using just natural language.
019d757e-bb21-726e-aa23-ea9aae3a02d1 How to set up Criteo Retail Media API MCP for AI Agents MCP
The bottom line is, you talk about campaign metrics and product listings, and your agent gets them for you.
Authorize your AI client using your Criteo Client ID and Secret key.
Ask your agent to perform a specific task, like 'List all campaigns that are currently under budget.'
The MCP executes the necessary API calls and returns the requested data or insights in conversational format.
Who uses Criteo Retail Media API MCP for AI Agents MCP
This MCP targets e-commerce marketing teams who spend too much time in dashboards. If your job involves checking ad performance across multiple campaigns or auditing product availability, this is built for you.
You use this to quickly check the status of campaigns and review retailer configurations without logging into separate systems.
You rely on it to audit product placements, monitor line item performance via chat, or find specific ad groups that need attention.
You use this during client meetings to track advertiser account health and review available retail partners instantly.
Benefits of connecting Criteo Retail Media API MCP for AI Agents MCP
Stop downloading reports. Instead of manually pulling performance metrics, you can use get_retail_media_report to ask your agent for a report on last week's sales in plain language.
Audit campaign structure instantly. With list_campaigns and get_retail_campaign_details, you can check budget allocation or specific settings without navigating multiple dashboards.
Keep track of inventory. If you need to know what products a brand offers, use list_account_products. This saves hours of manual checking across partner sites.
Know your audience. Need to see what keywords are working? Use list_line_item_keywords to audit the ad groups and identify underperforming terms immediately.
Compare partners easily. Instead of looking up each retailer separately, use list_retailers to get a master list of all available partners in your account.
Criteo Retail Media API MCP for AI Agents MCP use cases
Checking ad performance after a sale
An e-commerce specialist needs to know the ROAS for last month's campaigns. They ask their agent to get_retail_media_report for 'last 30 days'. The agent returns an immediate, summarized table showing overall sales and average return on ad spend.
Preparing a quarterly budget review
A retail media manager needs to verify spending limits. They ask the agent to list_retail_budgets for all campaigns. The agent lists every active budget, showing which ones are near their maximum limit.
Auditing product availability
An account executive is planning a new partnership and needs to check inventory options. They use the tool to list_account_products for a specific brand, getting an immediate list of available SKUs they can promote.
Troubleshooting keywords
An e-commerce specialist notices poor performance on one ad group and asks their agent about the targeted terms. The tool calls list_line_item_keywords and returns a list of all 20 keywords used by that specific line item.
Criteo Retail Media API MCP for AI Agents MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Trying to find campaign data manually
A user tries to get performance data by exporting CSV files from the Criteo portal and then has their AI agent interpret the messy spreadsheet.
Instead, ask your agent for a report directly using get_retail_media_report. The MCP handles the API complexity, so you just get clean, conversational data.
Confusing campaign scope
A user asks to 'list all ad groups' but doesn't specify which campaign they mean, leading to ambiguity and multiple confusing results.
First, use list_retail_campaigns to get the master list. Then, when you need the ad groups, tell your agent to run list_line_items for a specific campaign ID.
Ignoring partner scope
A user asks for product data but forgets which retailer they are talking about, resulting in an incomplete or irrelevant list.
Always start by using list_retailers to confirm the correct retail partners. Then, use list_account_products, referencing that specific partner's account ID.
When to use Criteo Retail Media API MCP for AI Agents MCP
Use this MCP if your workflow requires querying metrics or product details across multiple advertising campaigns and accounts without manual dashboard navigation. It’s ideal for marketing operations teams whose jobs are highly dependent on real-time data aggregation (e.g., 'What is the ROAS of Campaign X vs. Campaign Y?'). However, don't use this if you only need to update a single campaign setting; that requires an action tool, not a read-only reporting MCP. If your main goal is simply viewing documentation or definitions, stick to the official Criteo developer portal instead.
Frequently asked questions about Criteo Retail Media API MCP for AI Agents MCP
How does the Criteo Retail Media API MCP help me audit my campaigns? +
It lets you query campaign settings and performance metrics conversationally. Instead of downloading spreadsheets, you can ask for specific details—like budget status or line item keywords—and get a clean summary instantly.
Can the Criteo Retail Media API MCP generate sales reports? +
Yes, it generates detailed performance reports. You just tell your agent what time frame you need (e.g., 'yesterday' or 'last month'), and it pulls the impressions and attributed sale data for you.
What if I want to see which retailers are available? +
The Criteo Retail Media API MCP gives you a complete list of all retail partners connected to your account. This helps you plan promotions knowing exactly where and with whom you can advertise.
Is the Criteo Retail Media API MCP good for checking product inventory? +
It's excellent for that. You can use it to list all products associated with your account, which is critical before launching any new ad campaign or promotion.
Does the Criteo Retail Media API MCP work across different regions? +
Yes, you can query data by filtering for specific retail partners and locations. It helps narrow down product availability and performance metrics to exact geographic areas.