Criteo Retail Media API Connector for AI agents.
10 live capabilities
Manage retail media campaigns and product performance via natural language.
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Why people use Criteo Retail Media API
Criteo Retail Media API: Stop Wrestling with Retail Media Dashboards
With this Connector, you just ask your agent for the performance report. It pulls the data from Criteo and gives you the ROAS, impressions, and sales figures in a few seconds. You get the data you need without the tab-switching.
What Vinkius changes
You stop clicking through dashboards and start getting answers through chat.
Use it from Claude, ChatGPT, Cursor or another AI client you already have.
One account · 5,900+ Connectors
- Real-world use case 01
Audit Keywords
An e-commerce specialist asks the agent to show keywords for line item 'l123abc' to see if they match current trends.
- Real-world use case 02
Budget Check
A manager asks for all active budgets across all accounts to see if the Back to School spend is on track.
- Real-world use case 03
Product Research
An account executive wants to know which products are linked to a specific retail account for a client pitch.
Complete set · 10capabilities
The complete Criteo Retail Media API capability set.
These are the exact actions your AI can choose when you ask it to work with Criteo Retail Media API.
01—04
4 capabilities in this set.
Part of 10 available through Criteo Retail Media API.
- 01 Capability
Get retail campaign details
Get the specific settings for a retail campaign. This helps you audit configuration details without clicking through menus.
- 02 Capability
Get retail media report
Request a performance report for your retail media. This gives you a summary of impressions and sales for your campaigns.
- 03 Capability
List advertiser accounts
See all advertiser accounts managed in retail media. Use this to quickly identify which accounts are currently active.
- 04 Capability
List retail budgets
View the active budgets for your retail media campaigns. This helps you track spending limits across different ad groups.
05—07
3 capabilities in this set.
Part of 10 available through Criteo Retail Media API.
- 05 Capability
List retail campaigns
List every retail media campaign in your Criteo account. Use this to get a high level view of your entire campaign portfolio.
- 06 Capability
List line item keywords
See the keywords targeted by a specific line item. This lets you verify that your ads are hitting the right audience.
- 07 Capability
List line items
List all ad groups for your retail campaigns. Use this to see the structure of your current retail media efforts.
08—10
3 capabilities in this set.
Part of 10 available through Criteo Retail Media API.
- 08 Capability
List account products
See the products associated with a specific retail account. This is useful for auditing product placement and availability.
- 09 Capability
List retailers
List the retail partners available in your account. Use this to see which retailers you can target in your media plan.
- 10 Capability
Search retail campaigns by name
Find specific retail campaigns using a name keyword. This saves time when you only need to check one specific campaign.
Set up in minutes
One URL. Then ask Criteo Retail Media API to work.
Claude and ChatGPT only need the Connector URL. Copy it once, add it in settings, and use Criteo Retail Media API from the conversation.
Choose your client
Live previewAdvanced clients IDE · CLI
Claude · Web + desktop
Connector URL · ready to paste
Streamable HTTPhttps://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp - Step 01
Open Connectors
In Claude Web or Claude Desktop, open Settings and choose Connectors.
- Step 02
Add the URL
Choose Add custom connector, name it Criteo Retail Media API, and paste the URL above.
- Step 03
Turn it on in chat
Select +, open Connectors, and enable Criteo Retail Media API for the conversation.
ChatGPT · Web + desktop
Connector URL · ready to paste
Streamable HTTPhttps://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp - Step 01
Open MCP settings
On desktop, open Settings and MCP servers. On web, open your workspace app or connector settings.
- Step 02
Add the URL
Choose Add server with Streamable HTTP, or create a custom MCP app, then paste the Criteo Retail Media API URL.
- Step 03
Save and start
Save the connection and enable Criteo Retail Media API in your conversation. Desktop may ask you to restart once.
Cursor · IDE configuration
Advanced setup
{
"mcpServers": {
"criteo-retail-media-api": {
"url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
}
}
}- Step 01
Open MCP Settings
Press Cmd+Shift+P (macOS) or Ctrl+Shift+P (Windows/Linux) → search "MCP Settings"
- Step 02
Add the server config
Paste the JSON configuration above into the mcp.json file that opens
- Step 03
Save the file
Cursor will automatically detect the new Connector
- Step 04
Start using Criteo Retail Media API
Open Agent mode in chat and ask: "Using Criteo Retail Media API, help me...". 10 tools available
VS Code Copilot · IDE configuration
Advanced setup
{
"mcpServers": {
"criteo-retail-media-api": {
"url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
}
}
}- Step 01
Create MCP config
Create a .vscode/mcp.json file in your project root
- Step 02
Add the server config
Paste the JSON configuration above
- Step 03
Enable Agent mode
Open GitHub Copilot Chat and switch to Agent mode using the dropdown
- Step 04
Start using Criteo Retail Media API
Ask Copilot: "Using Criteo Retail Media API, help me...". 10 tools available
Windsurf · IDE configuration
Advanced setup
{
"mcpServers": {
"criteo-retail-media-api": {
"url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
}
}
}- Step 01
Open MCP Settings
Go to Settings → MCP Configuration or press Cmd+Shift+P and search "MCP"
- Step 02
Add the server
Paste the JSON configuration above into mcp_config.json
- Step 03
Save and reload
Windsurf will detect the new server automatically
- Step 04
Start using Criteo Retail Media API
Open Cascade and ask: "Using Criteo Retail Media API, help me...". 10 tools available
Cline · IDE configuration
Advanced setup
{
"mcpServers": {
"criteo-retail-media-api": {
"url": "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"
}
}
}- Step 01
Open Cline MCP Settings
Click the Connectors icon in the Cline sidebar panel
- Step 02
Add remote server
Click "Add Connector" and paste the configuration above
- Step 03
Enable the server
Toggle the server switch to ON
- Step 04
Start using Criteo Retail Media API
Ask Cline: "Using Criteo Retail Media API, help me...". 10 tools available
Claude Code · Terminal command
Advanced setup
claude mcp add criteo-retail-media-api --transport http "https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/mcp"- Step 01
Install Claude Code
Run npm install -g @anthropic-ai/claude-code if not already installed
- Step 02
Add the Connector
Run the command above in your terminal
- Step 03
Verify the connection
Run claude mcp to list connected servers, or type /mcp inside a session
- Step 04
Start using Criteo Retail Media API
Ask Claude: "Using Criteo Retail Media API, show me...". 10 tools are ready
Where the request belongs
Work Criteo Retail Media can move forward.
This is for retail media managers who are tired of manual data entry and e-commerce specialists who need to audit product placements across multiple accounts quickly.
Retail Media Manager
Checks campaign statuses and budget limits across multiple accounts during daily standups.
E-commerce Specialist
Audits product placement and keyword targeting for seasonal launches on Tuesday afternoons.
Account Executive
Tracks advertiser accounts and retail partners to prepare client growth plans.
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Bring your own AI
Change the model, client or framework. Keep Criteo Retail Media connected.
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Claude -
ChatGPT -
Gemini -
Cursor -
VS Code -
Windsurf -
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Cline -
Zed -
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Vercel AI SDK
Before you connect
Questions about Criteo Retail Media.
The practical details behind the request, access and result.
Can the Criteo Retail Media API help me audit my ad spend?
Yes. It allows your AI agent to pull active budgets and campaign statuses across your accounts, making it much faster to spot overspending.
How does the Criteo Retail Media API show me my product data?
The Connector lets your agent list products associated with specific retail accounts, so you can quickly see what's being advertised.
Can I use the Criteo Retail Media API to see my retail partners?
Yes. You can ask your agent to list all the retail partners available in your account to help with media planning.
Does the Criteo Retail Media API provide performance reports?
It does. You can request performance reports directly through your chat to get summaries of your impressions and sales.
How can I use the Criteo Retail Media API to check keywords?
You can ask your agent to list the keywords targeted by any specific line item to ensure your ads are reaching the right audience.
Is the Criteo Retail Media API good for managing multiple accounts?
It is ideal for multi-account management because it can list all advertiser accounts and pull data from them in one workflow.
How do I get Criteo Retail Media API credentials?
Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.
What is the difference between Marketing and Retail Media APIs?
Marketing API focuses on off-site display and retargeting, while Retail Media API is designed for managing sponsored products and on-site advertising within retailer platforms.
Can I see keyword performance?
Yes, you can use the list_line_item_keywords capability to see which keywords are being targeted and request reports to see their conversion metrics.
One connection away
Give your agent a direct line to Criteo Retail Media.
Connect Criteo Retail Media once. Keep it beside 5,900+ managed Connectors when the next task needs more.
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