Vinkius

Emma MCP. Manage Campaigns, Groups, and Members via Conversation

Emma MCP gives your AI agent full control over email marketing. Manage audience groups, analyze campaign performance, and update member lists directly from natural conversation. It lets you list all members, create new segments, or check response metrics for any mailing without touching the Emma UI.

Emma MCP is compatible with Claude Claude
Emma MCP is compatible with ChatGPT ChatGPT
Emma MCP is compatible with Cursor Cursor
Emma MCP is compatible with Gemini Gemini
Emma MCP is compatible with Windsurf Windsurf
Emma MCP is compatible with VS Code VS Code
Emma MCP is compatible with JetBrains JetBrains
Emma MCP is compatible with Vercel Vercel
See Vinkius in Action

Give Claude and any AI agent real-world access

Build Audience Segments

The agent can create new member groups to segment your mailing list for highly targeted campaigns.

Audit Member Data

You can fetch detailed profiles on specific members, including their custom field values and current status.

Analyze Campaign Performance

It retrieves summary response metrics—like opens and clicks—for any past or scheduled mailing campaign.

Review System Activity

You can list all active webhooks, automated workflows, and custom data fields defined in the Emma account.

Manage Group Structure

The agent lets you view or delete existing audience groups to keep your subscriber base organized.

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AI Agent
Emma

What AI agents can do with Emma: 10 Tools for Marketing Automation

These tools allow you to perform everything from creating new audience groups to analyzing detailed mailing performance using natural language commands.

Make your AI actually useful.

Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.

Start using Emma MCP

List Mailings

Retrieves a complete list of all sent and scheduled email campaigns.

List Members

Fetches an exhaustive list of every individual on the mailing list.

Create Group

Allows you to build and create a new, targeted member group within Emma.

Delete Group

Safely deletes an existing, empty member audience group.

Get Mailing Stats

Pulls specific performance metrics like opens and clicks for a given mailing ID.

List Automations

Lists and checks the status of all defined automated email workflows.

Get Member

Retrieves all detailed profile data for one specific member email address.

List Fields

Displays every custom or standard data field available for members.

List Groups

Shows the names and status of all existing member groups in your account.

List Webhooks

Shows all active webhooks connected to your Emma account.

Security and governance baked right in.

Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.

Emma MCP is compatible with Claude

Claude AI

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.

2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL:

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.

3

Start a conversation

Open a new chat. The Emma integration is available immediately — no restart needed.

Choose How to Get Started

Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.

Build Your Own

Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.

  • Import from OpenAPI, Swagger, or YAML specs
  • Create Agent Skills with progressive disclosure
  • Deploy to edge with MCPFusion framework
  • Built in DLP, auth, and compliance on each call
  • Real time usage dashboard and cost metering
  • Publish to catalog or keep private
Start building

Make Your AI Do More

Start with Emma, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.

  • Use this MCP plus 5,200+ others, all in one place
  • Add new capabilities to your AI anytime you want
  • Connections are secured and governed automatically
  • Track usage and costs across all your servers
  • Works with Claude, ChatGPT, Cursor, and more
  • New servers added to the catalog weekly
Emma MCP server cover

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Emma. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

VINKIUS CLOUD

Cloud Hosted

Managed infra

V8 Isolated

Sandboxed per request

Zero-Trust Proxy

No stored credentials

DLP Enforced

Policy on each call

GDPR Compliant

EU data residency

Token Compression

~60% cost reduction

Your data is protected. See how we built it.

The Data Chaos of Email Marketing

Think about how much time vanishes just trying to get a full picture. You open Emma, go check the groups in one tab; then you switch to Campaigns to see if people clicked anything; next you jump over to Members to verify if John Doe is still active and what his custom tags are. It's constantly clicking tabs, copying numbers from dashboard widgets, and pasting them into a spreadsheet just so you can answer one simple question about performance.

With this MCP, that entire process collapses. You talk to your agent—it runs the necessary checks across mailing history, member profiles, and group segments in the background, and it delivers one cohesive summary right back to you. It’s instant context.

Targeting Segments with `create_group`

Before this MCP, if a customer signed up but wasn't in the 'VIP' segment and hadn't opened an email in three months, you had to manually check their record, confirm they weren't qualified for VIP status, and then build a new group just for them. That was hours of cross-referencing.

Now, tell your agent: 'Create a group for all members who joined last quarter but haven't opened an email.' The MCP handles the logic, using `create_group` to segment your list instantly, giving you actionable targets in seconds.

What Emma MCP does for your AI

This MCP connects your account to Emma, giving your AI agent direct access to manage every aspect of your email marketing efforts. You can talk to it and tell it exactly what to do with your audience data. Need a list of all active subscribers? Just ask. Want to know if the last campaign worked? Get the open rates and click-through stats right away.

It handles everything from listing custom member fields to creating entirely new segments for targeted blasts. You can also monitor which automations are running or check out your full mailing history, whether it was sent today or months ago. Because this connection is managed through Vinkius, you connect once and get this powerful marketing data access alongside dozens of other tools your company might need.

Built · Hosted · Managed by Vinkius Emma MCP - Manage Email Marketing Campaigns
Server ID 019d758f-cd14-72a4-a647-78b64b6dbc2c
Vinkius Inspector
Compliance Grade A+
Score 100/100
Vinkius Inspector Badge — Score 100/100

Frequently asked questions about Emma MCP

How do I check if a member is active with Emma MCP? +

You use the 'get_member' tool. This allows you to pull a specific user's detailed profile, verifying their current status and join date directly through your AI agent.

Can I see all my groups using list_groups? +

Yes, running 'list_groups' provides an immediate overview of every segment group you have created in Emma. This helps you audit your current audience structure quickly.

What data does get_mailing_stats provide for campaigns? +

The 'get_mailing_stats' tool pulls key performance indicators (KPIs) like the open rate and click-through rate. It gives you the metrics needed to know if a campaign performed well.

Does Emma MCP only list existing groups? +

No, besides listing them via 'list_groups', the MCP also lets you actively build new audience segments by running the 'create_group' tool when needed.

Is it possible to see custom fields with this MCP? +

Absolutely. You can run 'list_fields' to see every standard and custom data field available, and then use 'get_member' to retrieve the values for a specific member.

How do I find my Emma API Keys? +

Log in to your Emma account, click on your name in the top right, go to 'Account Settings', and then select 'API Key'. You will find your Account ID, Public Key, and Private Key there.

What is the difference between a group and a segment? +

In Emma, a group is a static collection of members you've explicitly added. A segment is a dynamic group based on rules (like 'opened last email'). This server currently focuses on managing static groups.

Can I see my custom member data fields? +

Yes! Use the list_fields tool to retrieve all standard and custom member data fields defined in your account.