Fathom Analytics MCP. Get deep site metrics via natural conversation.
Fathom Analytics MCP connects your AI client directly to your privacy-first website data. Instantly monitor live visitor counts, aggregate pageviews, and analyze traffic sources via natural conversation. Stop exporting CSVs; get deep site intelligence without compromising user privacy.
Give Claude and any AI agent real-world access
Get an immediate count of how many people are currently on your website.
Retrieve detailed metrics for specific time frames, including total pageviews, unique visitors, and average session duration.
Identify where your site's traffic comes from by listing top referring sites or search terms. You can also see which pages perform the best.
Understand how visitors are accessing your site, whether they’re using mobile phones, desktop computers, or tablets.
Track specific actions users take on your site by listing and getting details for defined custom events.
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What AI agents can do with Fathom Analytics with 12 Tools
These tools let you manage everything from listing all sites you own to getting deep metrics on visitor behavior and traffic sources.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Fathom Analytics MCPGet Account Info
Retrieves general information about your Fathom Analytics account settings.
Get Current Visitors
Pulls the exact number of people actively visiting a site right now.
Get Device Stats
Gathers data showing how many visitors are using different types of devices (mobile...
Get Event
Retrieves specific details about a custom event that happened on the site.
Get Me
Verifies your personal API token profile and account usage limits for you.
Get Top Pages
Lists the most viewed pages on your site over a given period.
Get Pageviews
Aggregates total pageview statistics for any specified time range.
Get Referrers
Lists the top websites that are sending traffic to your site.
Get Site
Fetches general metadata and details for a specific website you manage.
Get Visitors
Provides aggregated data on visitor counts, including unique users, over time.
List Events
Generates a list of all custom events that have been tracked for a site.
List Sites
Shows all the websites you manage within your Fathom Analytics account.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Fathom Analytics, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Fathom Analytics. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS CLOUD
Cloud Hosted
Managed infra
V8 Isolated
Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on each call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
The Dashboard Data Dump
Right now, checking how a site performed means opening Fathom Analytics. You jump to the 'Traffic' tab. Then you open another tab for 'Referrers.' If you want pageviews and device stats, you have to navigate through three different sections, copy five numbers into a spreadsheet, and then paste them somewhere else to summarize it all.
With this MCP, that multi-step process vanishes. You just ask your agent: 'How were our unique visitors last week?' It pulls the metrics from across those tabs and delivers one clean answer instantly. The data is there when you need it.
Fathom Analytics for Instant Site Metrics
You no longer have to click into `list_sites` just to confirm a domain name, or run through several clicks just to find out if you're getting enough traffic. The agent handles the data retrieval and compilation for you.
Your focus stays on strategy, not administration. You get accurate answers about your site’s performance instantly, right where you are working.
What Fathom Analytics MCP does for your AI
This connection lets you talk to your website analytics the way you'd talk to a teammate. You get full control of your site’s performance metrics—visitor counts, top pages, average session duration, and more—all through natural conversation. There’s no need for manual dashboard exports or wading through complex reports. Instead, you simply ask questions like, “How did our traffic perform last week?” and your agent pulls the answer instantly.
This is crucial for teams that handle sensitive data; since Fathom focuses on privacy-first tracking, you never have to worry about accessing personally identifiable information (PII). Because this MCP lives within the Vinkius catalog, you can connect it once from any compatible client—Claude, Cursor, or Windsurf—and access all your site intelligence in one place.
019d7597-1567-73ca-88d7-f330f5cd5fba How to set up Fathom Analytics MCP
The bottom line is you get actionable website insights without ever leaving your chat window or running a manual report.
Subscribe to this MCP and provide your Fathom Analytics API Token in the settings.
Connect your preferred AI client (like Cursor or Claude) to Vinkius, which gives your agent access to the site data.
Ask a natural language question, such as, 'What were our top referrers last month?' The agent processes the request and returns the specific metrics.
Who uses Fathom Analytics MCP
Growth Marketers, Digital Marketing Managers, and Business Owners who are sick of jumping between dashboards to compile basic reports. You need real-time data access without needing a developer to write custom API calls.
You monitor site performance daily, checking campaign attribution and pageview trends by asking your agent for the metrics instead of exporting them.
You check key traffic metrics and current visitor counts at a glance using simple natural language queries without needing to understand technical dashboard jargon.
You run deep comparisons, aggregating unique visitors against pageview averages for specific time periods or device types on a Tuesday afternoon.
Benefits of connecting Fathom Analytics MCP
Stop relying on static dashboards. With this MCP, you can ask your agent for live visitor counts using get_current_visitors and get the answer immediately.
Cut down reporting time by automating data collection. You don't need to manually export metrics; just ask for pageview aggregations with get_pageviews.
Understand where your traffic comes from instantly. Running get_referrers gives you a clear picture of your top sources, letting you adjust campaigns fast.
Optimize content strategy easily. Use the agent to check both get_top_pages and get_device_stats simultaneously to see what content works best for mobile users.
Maintain total data privacy. Since Fathom is designed around user privacy, all your high-level analytics are accessible without touching PII.
Fathom Analytics MCP use cases
Investigating a sudden traffic drop
A business owner notices site traffic dipping and asks their agent to run get_visitors for the last 24 hours. The agent responds by pointing out that the unique visitor count dropped sharply, immediately directing them to check campaign performance.
Comparing device performance
A marketing analyst suspects mobile users are having a bad time. They use get_device_stats and discover that bounce rates are high only on mobile devices, telling the development team exactly where to focus their efforts.
Analyzing conversion paths
A growth marketer wants to know which pages lead to conversions. They ask the agent for get_top_pages and then follow up with specific event data using list_events, mapping out the most valuable user journeys.
Auditing site coverage
A new team member needs to know which sites are under management. They run list_sites and get a full list of properties, ensuring no critical web presence is being neglected or forgotten.
Fathom Analytics MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Mixing data types
Trying to use the agent to check both site metrics (pageviews) and CRM records (user names). The agent will fail because its scope is limited to website traffic.
Keep your requests focused on web data. Use get_pageviews or get_visitors. If you need external system data, connect a separate MCP for that service.
Asking for raw code dumps
Demanding the underlying JSON structure of all visitor metrics. This is too much technical detail and doesn't help with decision-making.
Ask for plain language summaries instead. For example, 'What was the average session duration last week?' or 'Give me a list of top referrers.' Use get_referrers.
Assuming real-time data always works
Relying on the live visitor count when the site is temporarily down for maintenance. The reading will be inaccurate.
Always supplement live checks (get_current_visitors) with historical aggregations like get_pageviews to get a reliable picture of overall performance.
When to use Fathom Analytics MCP
Use this MCP if your primary need is understanding user behavior and site health. If you're looking at traffic metrics—who visited, where they came from, how long they stayed, or what pages they looked at—this tool is perfect. It excels at aggregating historical performance data (using get_visitors or get_pageviews) into natural language summaries. Don't use this if you need to manage user accounts in a database or process payments; that requires an entirely different kind of MCP. If your goal is internal communications, messaging, or ticketing, look for an MCP focused on those specific tools instead.
Frequently asked questions about Fathom Analytics MCP
How do I use Fathom Analytics MCP to see live visitors? +
Use the get_current_visitors tool. You simply ask your agent how many people are on site now, and it pulls the real-time count for you.
Can I use Fathom Analytics MCP to see historical pageview stats? +
Yes, you can. The get_pageviews tool lets you aggregate total pageviews across specific time frames so you don't have to check date ranges manually.
What is the best way to find out where my traffic comes from using Fathom Analytics MCP? +
Run get_referrers. This tool lists the top websites that are sending you traffic, helping you quickly identify strong partners or campaigns.
Does Fathom Analytics MCP require me to connect multiple accounts? +
No. Once your API token is set up and linked through Vinkius, the agent can access all sites listed via list_sites from that single connection.
How do I check device performance with Fathom Analytics MCP? +
You use the get_device_stats tool. This gives you a clear breakdown of whether your users are coming from mobile, desktop, or other devices.