Frontify MCP. Manage every asset and brand guideline from conversation.
Frontify connects your AI agent directly to your Digital Asset Management (DAM) system, letting you manage brand guidelines, audit metadata, and orchestrate entire project lifecycles using natural conversation. You can list all active workspaces, update asset details across brands, check usage limits, or invite team members—all without clicking through complex portals.
Give Claude and any AI agent real-world access
List all attached structured rules to view and explore collaborative workspaces.
Retrieve detailed metadata for any project asset or update global attributes like titles and descriptions.
Identify specific brand rules or documentation trees to ensure assets meet design standards.
Check your team's current identity schemas and invite new users into designated project workspaces.
Use native GraphQL strings to run custom, highly specific data searches across the DAM.
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What AI agents can do with Frontify: 10 Tools for DAM Management
Use these tools to discover, audit, update, and control every aspect of your digital assets and brand guidelines directly from your AI agent.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Frontify MCPWipe Media Asset
Permanently removes specific media assets from the system.
Execute Graphql Payload
Runs advanced, custom queries inside the Headless Frontify DAM using GraphQL code.
Get Account Limits
Checks your account's internal limits for specific types of media content.
Get Project Assets
Retrieves a list and details of all assets tied to a given project workspace.
List Native Brands
Identifies the major, global namespaces registered in your account.
List Brand Guidelines
Finds specific brand rules and documentation trees that dictate usage constraints.
List Workspace Projects
Lists all defined project schemas to help you discover available collaborative workspaces.
List Platform Users
Retrieves a structural list of all identity records and user accounts in the system.
Invite Workspace User
Automatically adds an email address to a specified project workspace, granting them...
Patch Asset Metadata
Updates general metadata for assets across the system, such as changing titles or...
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Frontify, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
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The struggle of cross-platform asset governance
Today, updating a key piece of brand documentation—like the approved usage text for a new product line—requires painful manual steps. You log into the DAM portal, find the right global namespace, navigate through potentially dozens of nested folders to locate the correct project schema, and then manually edit the metadata field, hoping you didn't miss any related assets in other brand portals.
With this MCP, that entire process becomes a conversation. You simply tell your agent, 'Update the usage text for Product Line Z.' The system executes the necessary mutations across all relevant asset boundaries, ensuring every linked piece of content is updated without you ever touching a folder structure.
Frontify MCP: Total control over brand assets
You eliminate the need to jump between separate systems just to check permissions or audit guidelines. Instead of checking roles in one place and metadata in another, your agent orchestrates it all—you can list_platform_users for an identity audit and then run get_project_assets on the same day.
The result is a single source of truth visible through natural language. You stop managing clicks and start directing outcomes.
What Frontify MCP does for your AI
Connecting your Frontify account lets you treat your digital assets like a simple database query. Instead of navigating deep folders and manually checking metadata fields, your agent handles it all. You can start by listing every active workspace to figure out where specific project files live. From there, you can pull detailed records for any asset or check the precise rules governing brand guidelines across different departments.
Need to update a title or description? Just tell your agent; it modifies the global asset boundaries for you using GraphQL logic. You'll also manage people and permissions—check who has access or invite new users directly into project workspaces. If an asset needs to go, your agent can permanently delete it.
This kind of deep integration is what Vinkius offers across its catalog, letting any MCP-compatible client give you true control over brand assets through conversation.
019d75a1-8dac-73ed-aef1-6cd10706aaf4 How to set up Frontify MCP
The bottom line is that you get a single conversational interface to manage every aspect of your digital asset life cycle.
Subscribe to this MCP and provide your Frontify Domain and Access Token in the Vinkius Marketplace.
Connect your preferred AI agent (like Claude or Cursor) to the integrated client.
Start giving natural language instructions, like 'Show me all brand guidelines for Q3,' and let your agent execute the necessary reads and writes.
Who uses Frontify MCP
This MCP is for Brand Managers, Content Marketers, and Creative Directors who spend too much time clicking through complex DAM portals just to find a guideline or update an asset name. If you're tired of manually checking permissions or running ad-hoc reports on asset metadata, this tool saves hours.
Using this MCP, they can quickly audit brand portals and ensure all published assets follow current style rules without navigating multiple documentation trees.
They use the agent to look up specific guidelines or update asset metadata for campaigns across various global namespaces using natural language prompts.
A director can check team access and audit who has permission to view assets in critical project workspaces, verifying permissions in real-time.
Benefits of connecting Frontify MCP
Avoid tedious manual navigation. You can list all workspace projects or retrieve project assets just by asking your agent, skipping the complex folder hierarchy entirely.
Maintain perfect brand compliance instantly. The MCP lets you list brand guidelines to verify that any team member uses the correct rules for UI/UX constraints before publishing.
Update metadata globally without logging into multiple tools. Use patch_asset_metadata to change titles or descriptions across all global asset boundaries in one go.
Control user permissions easily. Need someone added? The invite_workspace_user tool sends automated access checks and places new users directly into the right project workspace.
Deep diagnostic capability. If you're a developer, execute_graphql_payload lets you test complex queries against the DAM using native GraphQL strings.
Monitor usage limits instantly. Use get_account_limits to check specific picture constraints or media quotas before launching a major campaign.
Frontify MCP use cases
Onboarding a new designer
A creative director needs to grant access to a newly hired contractor. Instead of emailing manual links, they ask their agent to use invite_workspace_user for the contractor's email and the specific project workspace. The MCP handles the role routing automatically.
Preparing for an audit
A brand manager needs to prove compliance across all global brands. They ask the agent to list_native_brands, then run list_brand_guidelines to pull every current documented rule set and check against asset metadata.
Cleaning up old assets
A marketing team is retiring an entire product line. They ask their agent to identify all related project assets via get_project_assets, confirm they are safe to remove, and then use wipe_media_asset to permanently take them offline.
Troubleshooting asset access
A developer notices a user can't see an asset. They check the structural matching using list_platform_users to verify the correct identity schema, and then use get_account_limits to ensure the account hasn't hit its picture quota.
Frontify MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Manually updating metadata
A marketer has 50 assets across 3 brands and needs to change the description. They open the DAM, find Brand A's project, download the list, update a spreadsheet, and then manually upload 15 times.
Instead, tell your agent to run patch_asset_metadata for all necessary attributes, specifying the changes across the required brand namespaces. It handles the bulk mutation safely.
Guessing the correct API call
A developer writes a complicated GraphQL query, but misses one nested relationship field (like 'parent_folder'). The request fails with an ambiguous error code.
Use execute_graphql_payload to test and debug your exact custom queries against bounded routing spaces. This ensures the complex structure you need is properly validated before deployment.
Forgetting project scope
A user wants to delete a file but isn't sure which 'global namespace' it belongs to, so they try deleting it via a general account cleanup tool and fail.
First, use list_workspace_projects to identify the correct structured rules. Then, use get_project_assets on that specific project before attempting any deletion or mutation.
When to use Frontify MCP
Use this MCP if your workflow requires deep interaction with multiple layers of asset data—you need to read metadata, check user permissions, and update content across defined projects. If you frequently ask questions like 'Which assets belong to Brand X, owned by User Y, that haven't been updated in 90 days?' then this is for you.
Don't use this if all you need is a simple file upload or basic viewing of an asset. For those tasks, a standard DAM viewer will suffice. If your task involves complex data filtering, querying multiple interconnected records (like checking both project assets AND brand guidelines), or performing mass updates across different brands, then the granular control provided by tools like list_brand_guidelines and execute_graphql_payload is necessary.
Frequently asked questions about Frontify MCP
How do I use Frontify MCP to check my storage limits? +
You use the get_account_limits tool. Simply ask your agent to inspect the deep internal arrays mitigating specific picture constraints, and it will report back exactly what you're nearing.
Can Frontify MCP update multiple asset descriptions at once? +
Yes, that's what patch_asset_metadata does. You can tell your agent to substitute attributes like titles or descriptions across many global assets simultaneously.
What if I need to run a query not listed in Frontify MCP? +
Use execute_graphql_payload. This tool lets you input native GraphQL strings, giving you access to the entire depth of your DAM's routing spaces for advanced queries.
Does Frontify MCP help with user onboarding? +
It does. You can use invite_workspace_user to automatically send validation checks and add a new team member to the correct project workspace with one command.
Which tool do I use to see what projects exist? +
Use list_workspace_projects. This tool enumerates all attached structured rules, giving you a full overview of every collaborative workspace available in your account.