Connect Google Analytics 4 MCP for AI Agents

It gives you a clear breakdown of where your visitors came from, whether it's organic search, social media, or direct links. You get to see exactly which channels are driving traffic so you know where to spend your marketing budget next.

Yes, it runs real-time reports. You can monitor active user counts and current page views instantly. This is perfect for checking if a new marketing campaign launched successfully or if there's an immediate technical issue.

Absolutely. You can easily pull a list of your top-performing pages ranked by total views over any time period, helping you figure out what content resonates best with your audience.

It's faster and more flexible. Instead of clicking through multiple tabs in the dashboard, you ask natural language questions and get synthesized answers instantly, saving you hours of manual data crunching.

You can track various conversion events. The reports show specific counts for actions like sign-ups or purchases, and they even provide associated revenue data to link behavior directly to your bottom line.

Yes! The run_report tool accepts a JSON configuration with dateRanges, dimensions (e.g., pagePath, sessionSource), and metrics (e.g., sessions, screenPageViews, conversions). Use get_metadata to list all available dimensions and metrics, and check_compatibility to verify your combination is valid before running.

Yes. You need a Google OAuth Access Token (for authentication via Bearer header) and a GA4 Property ID (numeric ID identifying your specific GA4 property). The Access Token can be generated via a Google Cloud Service Account with the Analytics Data API enabled. The Property ID is found in GA4 Admin > Property Settings.

Yes. The run_realtime_report tool provides current active user data with real-time dimensions and metrics. For pre-built convenience reports, use get_page_views for top pages, get_traffic_sources for session sources, and get_device_breakdown for device distribution.