SendPulse MCP for AI. Automate campaigns, lists, and contact workflows.

You connect your SendPulse account to any AI client, and it handles your whole email marketing stack through conversation. You don't have to open a single tab or click around; you just talk to your agent about what needs doing.

Managing Your Audience Lists

You can build out your mailing lists from scratch with create_address_book, which sets up a brand-new, empty list for whatever purpose you need. If you gotta change the name or description of an existing list, use update_address_book. When a list is totally dead and you want it gone forever, run delete_address_book.

The system lets you see every mailing list you have running with list_address_books. For contacts, you can pull detailed profiles using get_contact_info for anyone in an address book. You've got full control over data hygiene: you can use add_contacts to drop new people into any specified address book, or you can clean up old junk records by running delete_contacts on a whole group of contacts.

Controlling who stays and who goes is key. If someone needs to be removed from your main list, run unsubscribe_contact. You also have specific tools for managing opt-outs: you can mark a contact for removal from the SMTP unsubscribe roster with add_smtp_unsubscribe, or check out everyone currently on that mandatory exclusion list using list_smtp_unsubscribes.

Building and Running Campaigns

Need to send an email blast? You start by generating and setting up a whole new campaign using create_campaign. When the dust settles, you can pull detailed performance numbers for any past outreach using get_campaign_stats, so you know exactly what worked. Your agent pulls a list of every campaign you've ever set up or run via list_campaigns.

For direct communication outside of big campaigns, you send an email immediately with send_smtp_email through the SMTP protocol. You can also pull a roster of all emails sent using this method by running list_smtp_emails, and check specifics on any single transaction via get_smtp_email_details. Furthermore, your agent handles automated conversations: you can initiate a specific chatbot interaction flow for one contact with run_chatbot_flow, or just send a quick direct message to a configured chatbot contact using send_chatbot_message.

CRM and Contact Management

Your agent lets you handle contacts like they're in an integrated CRM. You can create brand-new records for people with create_crm_contact, or set up new deals in your pipeline using create_crm_deal. You get a full view of all saved leads by calling list_crm_contacts, and check out the list of active opportunities managed within the CRM by running list_crm_deals.

If you need to know what stages your sales process uses, list_crm_pipelines shows you every stage defined in your setup. You're also not limited to basic contacts; you can manage entire pipelines and deal records through these tools.

Account Oversight and Admin Tasks

When it comes to the backend, your agent keeps everything straight. Use get_balance to see your current usage balance across all services—Email, SMTP, and Push. You can get general account owner details by running get_user_info, or see who else has access to the SendPulse organization account using get_invited_users.

For bots, you can list every chatbot configured in your SendPulse account with list_chatbots.

This comprehensive set of tools lets you manage everything from creating new address books and updating their settings (update_address_book) to removing old lists using delete_address_book, handling individual contact data, managing multi-stage deals, and running complex automated flows—all within a single chat conversation.