VWO MCP. Control A/B tests and features via chat.
VWO MCP connects your AI client directly to Visual Website Optimizer. It lets you manage A/B tests, tweak feature flags, and analyze conversion goals through natural conversation. Get real-time insights on user behavior without leaving your chat window.
Give Claude and any AI agent real-world access
Retrieve comprehensive lists of every active A/B test and personalization campaign configured in VWO.
View the current configuration and toggle the enabled state for specific features (flags) across multiple system environments.
Pull detailed statistical results from any campaign, including identifying which variation is statistically significant or performing best.
Browse all defined conversion goals and key performance indicators (KPIs) to understand what success looks like for your site.
Get a list of pre-defined audience segments, helping you see exactly how different user groups are being targeted by your tests.
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What AI agents can do with VWO MCP: 10 Tools for Growth Optimization
These tools let you programmatically interact with every core function of VWO—from listing campaigns to toggling features—all through your AI client.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using VWO MCPGet Vwo Account Info
Retrieves basic information about the connected VWO account.
Get Campaign Details
Fetches specific operational details for a single VWO campaign.
Get Feature Flag Details
Retrieves the current configuration settings for one VWO feature flag.
Get Campaign Results
Pulls statistical performance results for a specific VWO campaign, identifying...
List Optimization Campaigns
Lists all A/B test and personalization campaigns currently running in VWO.
List Vwo Environments
Provides a list of every configured VWO environment, like Staging or Production.
List Feature Flags
Lists all available feature flags managed within the VWO platform.
List Conversion Goals
Displays every conversion goal and measurable KPI that is currently being tracked by...
List Audience Segments
Retrieves a list of all user segments defined for targeted advertising or testing.
Toggle Feature Flag
Changes the status of a feature flag, either enabling it (true) or disabling it...
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on each call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with VWO, then connect any of our 5,200+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,200+ others, all in one place
- Add new capabilities to your AI anytime you want
- Connections are secured and governed automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog weekly
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by VWO. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Managed infra
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Sandboxed per request
Zero-Trust Proxy
No stored credentials
DLP Enforced
Policy on each call
GDPR Compliant
EU data residency
Token Compression
~60% cost reduction
The Pain of Context Switching
Right now, checking on an experiment's status is a multi-step chore. You have to log into the VWO dashboard, navigate to the specific campaign, find the results tab, and then manually compare that data against the feature flag settings in a different section of the site. This means multiple clicks, opening separate tabs, and cross-referencing dates.
With this MCP, your agent handles all those steps for you. You just tell it what you need—like checking campaign results or listing active flags—and the information is returned immediately in plain text. It's like having a dedicated expert sitting next to you who knows exactly where every piece of data lives.
VWO MCP Gives You Control Over Your Experimentation
Instead of manually running reports or clicking through pages to confirm a feature's status, you can now use the `list_optimization_campaigns` tool to get an instant overview. Then, if needed, you execute `get_campaign_results` without ever leaving your chat window.
This isn't just about retrieving data; it's about command execution. You control rollouts and audits by using tools like `toggle_feature_flag`, making the whole process as simple as typing a short instruction.
What VWO MCP does for your AI
Managing web experiments used to mean jumping between dashboards, running reports, and cross-referencing spreadsheets just to see if a change actually worked. Now you can talk to your agent about it. This MCP lets you list active A/B tests and check their statistical results instantly. Need to know the status of a new payment gateway feature? Just ask; your AI client handles the flag management across staging or production environments.
You can also pull lists of conversion goals, track which audience segments are performing best, and understand why users aren't completing key actions. With Vinkius, you connect once from any compatible agent, giving your AI a full view of your experimentation stack.
019d761d-edd4-7384-8815-a11bcb8e84d8 How to set up VWO MCP
The bottom line is, you talk to your agent like talking to a coworker, and it handles all the complex API interactions for you.
Subscribe to this MCP and provide your VWO API Token and Account ID.
Connect your preferred AI client (like Cursor or Claude) through the Vinkius platform.
Ask your agent a question in natural language; it executes the necessary calls and returns structured data.
Who uses VWO MCP
This is built for growth teams. If you're constantly toggling flags or running reports on different dashboards just to prove an idea worked, this MCP saves hours of context switching.
Uses the MCP to manage feature rollouts and toggle flags across environments during a launch, ensuring stability before going live.
Monitors experiment results and statistical significance for active A/B tests without manual data exports or spreadsheet juggling.
Quickly surfaces conversion goal metrics, audience segment performance, and campaign details via simple chat commands.
Benefits of connecting VWO MCP
You stop manually exporting data. Instead of pulling reports for get_campaign_results, you simply ask your agent, and it returns the statistical significance right away.
Feature rollouts get safer. Use list_feature_flags and toggle_feature_flag to manage flag status across different environments without logging into three different dashboards.
Auditing is instant. Need to know what goals are tracked? Run list_conversion_goals in a chat prompt, getting a full inventory of KPIs instantly.
Context switching ends. Listing all campaigns or checking audience segments via list_optimization_campaigns means you never have to open the VWO UI just for an overview.
Better targeting control. By listing available user groups using list_audience_segments, your agent helps you confirm who exactly is seeing a test variation.
VWO MCP use cases
A/B Test Review
The Growth Manager needs to know if the 'Checkout Flow Optimization' campaign worked. They ask their agent, and it uses get_campaign_results to report: Variation B is the winner with 98% statistical significance, showing a 14.5% lift.
Emergency Feature Kill
The Product Manager realizes 'new_payment_gateway' is causing errors in production. They prompt their agent to toggle_feature_flag for that ID, immediately disabling the problematic feature across all users.
Pre-Launch Audit
The CRO Specialist needs to confirm which conversion goals are active before a major launch. Running list_conversion_goals provides an instant inventory of every KPI being tracked, ensuring nothing is missed.
Segment Verification
A Data Analyst wants to ensure the test only hits high-value users. They run list_audience_segments and confirm that the 'VIP Customer' segment ID exists, validating their targeting scope.
VWO MCP tradeoffs
What to watch out for, and the recommended way to handle each one.
Trying to manually check flag status
Opening VWO, going to Settings > Feature Flags, clicking through multiple environments (Staging, Production) just to confirm if the 'beta_ui' is on.
Use the MCP's list_feature_flags tool first, then ask your agent to check its status or use toggle_feature_flag directly in a single conversation.
Misunderstanding campaign scope
Assuming that running a general report will show all test results when the test was run months ago and archived.
Always start by using list_optimization_campaigns to confirm the exact name or ID of the active campaigns you need data for before pulling specific results with get_campaign_results.
Ignoring environment differences
Toggling a feature flag in Staging, assuming that automatically updates the Production setting without confirmation.
Always check all configured environments first using list_vwo_environments, and specify the target environment when you run toggle_feature_flag.
When to use VWO MCP
Use this MCP if your workflow involves frequently comparing live data against configuration settings. You need to know what tests are running, if they're statistically significant, and where a feature is currently enabled across environments. Don't use it if you simply need general analytics—for that, look at raw web traffic tools. If your primary task is writing ad copy or generating hypotheses, stick to pure LLM chat models. But if the job requires auditing an existing experiment setup, managing flags, or retrieving concrete metrics from VWO, this MCP gives your agent all the necessary hands-on access through its specific tools like get_campaign_results and toggle_feature_flag.
Frequently asked questions about VWO MCP
How do I check if an A/B test is finished with VWO MCP? +
You can use list_optimization_campaigns to see all current tests. For results, run get_campaign_results, which provides the statistical significance needed to determine if a campaign should be marked as complete.
Can I disable a feature flag using VWO MCP? +
Yes, you can use the toggle_feature_flag tool. You just need to provide the specific feature ID and tell your agent if you want it enabled (true) or disabled (false).
Which tools do I use for conversion tracking in VWO MCP? +
To see what's tracked, run list_conversion_goals. If you need to know who is seeing the test, check out list_audience_segments.
Does VWO MCP support multiple environments like staging and production? +
Absolutely. You can use list_vwo_environments to see all configured settings, giving you visibility across your entire deployment lifecycle.
What if I want details on a specific campaign? Do I use VWO MCP? +
Yes. Use the get_campaign_details tool for general info, and then run get_campaign_results to pull the actual performance metrics.