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Traffic Manager Prover MCP
A startup spent $180K on Meta Ads and reported ROAS 4.2x. The board celebrated. Then someone ran an incrementality test. A 10% holdout that saw no ads. 38% of 'attributed' conversions were organic users who would have purchased anyway. True incremental ROAS: 2.6x. $68K spent on people who needed no convincing. Platform-reported ROAS is fiction. This tool forces five axes: unit economics per channel, attribution integrity with incrementality testing, funnel diagnostics at every stage, creative performance with fatigue analysis, and audience architecture with saturation awareness.
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