ActiveTrail MCP. Manage your contacts, campaigns, and groups via natural conversation.
Gemini Works with every AI agent you already use
…and any MCP-compatible client
Just plug in your AI agents and start using Vinkius.
ActiveTrail MCP Server handles email and SMS marketing automation. Use your AI client to manage contacts, audit campaigns, segment subscribers, and send immediate SMS messages.
It gives you full control over your marketing ecosystem without leaving your chat window.
What your AI agents can do
Create contact
Adds a new subscriber to ActiveTrail with a required email and personal details.
List campaigns
Retrieves a list of all sent and draft email or SMS campaigns in ActiveTrail.
List contacts
Retrieves the complete list of all subscribers from your ActiveTrail account.
Use create_contact to add a new subscriber to ActiveTrail with specific email and personal details.
Run list_campaigns to get a list of all sent and draft email or SMS campaigns in ActiveTrail.
Run list_contacts to retrieve the full, up-to-date directory of every subscriber in your ActiveTrail account.
Use list_groups to retrieve a list of all segments and groups currently configured in ActiveTrail.
Execute send_sms to send an immediate SMS text message notification via the ActiveTrail gateway.
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Supported MCP Clients
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ActiveTrail MCP Server: 5 Tools for Marketing Ops
Use these five tools to manage your ActiveTrail data. Create contacts, list groups, check campaigns, and send messages directly through your AI client.
019d7546create contact
Adds a new subscriber to ActiveTrail with a required email and personal details.
019d7546list campaigns
Retrieves a list of all sent and draft email or SMS campaigns in ActiveTrail.
019d7546list contacts
Retrieves the complete list of all subscribers from your ActiveTrail account.
019d7546list groups
Retrieves the list of all segments and groups configured in ActiveTrail.
019d7546send sms
Sends an immediate SMS text message notification using a specified phone number and message body.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with ActiveTrail, then connect any of our 4,700+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,700+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
What you can do with this MCP connector
You've got the ActiveTrail MCP Server connected to your AI client, and suddenly you're running your whole marketing operation right from your chat window. You don't have to jump between tabs or mess with complex dashboards. You can manage everything here. You'll use create_contact to add a new subscriber, giving them the required email and personal details straight into ActiveTrail.
You can run list_contacts to see the full, current roster of every subscriber you've got in your ActiveTrail account. Want to organize your audience? You'll use list_groups to grab a list of every segment and group you've set up in ActiveTrail. Need to send a quick blast? Just run send_sms to send an immediate SMS text message notification using a specific phone number and the message body you write.
You can check the history of your marketing efforts with list_campaigns, which pulls up a list of all email or SMS campaigns, whether they're drafted or already sent, right in your chat. It gives you full control over your contacts, groups, immediate texting, and campaign history, all without leaving your agent.
How ActiveTrail MCP Works
- 1 First, subscribe to the ActiveTrail server and provide your ActiveTrail API Token.
- 2 Next, tell your AI agent the specific action you need—for example, 'list the contacts in the 'VIP' group' or 'send an SMS to 555-1234'.
- 3 The agent calls the required tool (e.g.,
list_contactsorsend_sms), receives the data, and presents the result to you in the chat.
The bottom line is, your AI client executes the marketing tasks you describe, using your ActiveTrail data and credentials.
Who Is ActiveTrail MCP For?
The marketing ops engineer who's tired of clicking through dashboards at 2 am. This server is for anyone managing digital outreach—from small business owners running campaigns to enterprise sales teams needing reliable, quick communication.
Automate campaign audits and manage contact lists without opening the ActiveTrail dashboard.
Quickly add leads to specific groups and trigger SMS notifications based on real-time web form submissions.
Monitor account health, check subscriber engagement patterns, and ensure segmentation rules are correct.
What Changes When You Connect
- Full Contact Visibility: Get the entire subscriber directory instantly. Use
list_contactsto see every person in your system without manual exports or dashboard navigation. - Quick Outreach: Need to send a text? Use
send_smsto trigger immediate customer communications right from your chat interface. No need to switch apps. - Campaign Auditing: Stop guessing how well your emails did.
list_campaignsprovides a clear list of all campaigns, letting you audit performance at a glance. - Segment Accuracy: Don't send a message to the wrong people. Use
list_groupsto view all active segments and confirm your audience targeting before sending. - Lead Management: When a new lead comes in, use
create_contactto add them immediately and ensure they are properly recorded in your active subscriber base.
Real-World Use Cases
Onboarding a new batch of leads
The sales rep finds 50 new leads. Instead of manually entering each email, they prompt their agent: 'Use create_contact to add these 50 leads.' The agent handles the list of emails and details, ensuring they are instantly added to ActiveTrail.
Checking campaign results after a promotion
The marketer needs to know if the 'Summer Sale' campaign hit its targets. They ask the agent to list_campaigns. The agent pulls the list and gives the performance summary, confirming if the campaign is active or if it's ready for archiving.
Targeting a specific, high-value group
The growth team wants to run a special promotion for VIP users. They ask the agent to first list_groups to confirm the 'VIP' segment exists, then use list_contacts to pull the list of eligible recipients before drafting the message.
Handling immediate customer service issues
A customer calls with an urgent issue. The agent uses send_sms to send a tracking number and immediate status update directly to the customer's phone number, bypassing email delays.
The Tradeoffs
Using `list_contacts` for everything
A user needs to know which segments exist but keeps running list_contacts, getting thousands of records, and then manually trying to filter them by group name.
→
To see the available segments, run list_groups first. If you need a specific person's data, run list_contacts and then filter the results by the person's name or email.
Sending SMS without confirming contacts
A user just remembers an email but doesn't know the phone number. They try to use send_sms with only the email, causing the tool to fail because the phone number is missing.
→
Always check the contact list first. Use list_contacts to verify the subscriber's record and make sure the correct phone number is on file before running send_sms.
Over-relying on the chat window for reports
A user asks the agent to 'show me the performance.' The agent responds with a raw list of numbers, forcing the user to manually interpret the open rates vs. click rates.
→
Ask the agent to run list_campaigns and then specifically ask, 'Summarize the open rate and total clicks for the last campaign.' This guides the agent to provide actionable insight.
When It Fits, When It Doesn't
Use this if your marketing process requires managing multiple channels (email, SMS) and requires linking contact data to campaign performance. You need to know who you're talking to (list_contacts) and what you're sending (list_campaigns).
Don't use this if you only need a simple, one-off action, like just sending a single message without needing to manage the contact record first. For simple single-channel actions, a basic messaging API might suffice, but you'll lose the integrated view of segmentation provided by list_groups and create_contact.
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by ActiveTrail. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 5 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Available Capabilities
Managing subscriber lists usually means clicking through 5 different tabs.
Today, updating a subscriber's details or checking if they belong to a specific campaign group means jumping between the main contact list, the segment manager, and the campaign history tab. You manually cross-reference fields, copy-paste IDs, and wait for each tab to load.
With the ActiveTrail MCP Server, you just tell your agent what you need. If you want to know if a lead is in the 'Enterprise' group, you ask it. The agent runs `list_groups` and `list_contacts` and gives you a clear answer, all in one conversation.
ActiveTrail MCP Server: Control the flow of your messages.
The process of sending a text message used to require navigating to the SMS section, pasting the number, writing the body, and hitting send. If the message failed, you had to log in and check the status manually to see why.
Now, you simply instruct your agent to 'send an SMS to 555-1234 with the text...' The agent executes `send_sms` and gives you immediate confirmation or the specific error, instantly closing the loop.
Common Questions About ActiveTrail MCP
How do I use the `list_groups` tool in ActiveTrail MCP Server? +
The list_groups tool retrieves all segments and groups configured in your ActiveTrail account. This lets you see exactly which audience segments are available before you build a campaign.
Can I use `send_sms` with contacts that don't exist in ActiveTrail? +
No. The send_sms tool requires the phone number and body text. You should first use list_contacts to verify the subscriber's record and ensure the number is accurate.
What does `list_contacts` do in ActiveTrail MCP Server? +
list_contacts retrieves the full directory of subscribers. This gives you a complete list of every contact in your ActiveTrail account, allowing you to audit your base.
How do I add a new lead using `create_contact`? +
You use create_contact and provide the required email address along with any other personal details for the new subscriber. This adds them to ActiveTrail instantly.
Can I see my campaign history using `list_campaigns`? +
Yes. list_campaigns retrieves a list of every email or SMS campaign that has been sent or drafted, letting you audit your past efforts.
What information do I need to provide when I use the `create_contact` tool? +
The tool requires the contact's email address and any additional personal details you want to save. You must provide an email to successfully add a new subscriber.
How can I check the status of my campaigns using `list_campaigns`? +
The list_campaigns tool retrieves a list of both draft and sent email or SMS campaigns. You can then check the specific status and performance data for each one.
Is there a way to send messages to segments I can't see right now, like those from `list_groups`? +
No, you must first use list_groups to pull the segment list and confirm the segment name. The send_sms tool needs a confirmed segment or target group to send messages.
How do I send an SMS via the agent? +
Use the send_sms tool and provide the recipient's phone number and the message body. Your agent will process the delivery through ActiveTrail's SMS gateway.
What are the API rate limits for ActiveTrail? +
ActiveTrail endpoints limit excessively high request rates. It is recommended to use pagination tools for large datasets and consult the official API documentation for specific constraints.
Can I configure webhooks using the agent? +
ActiveTrail refers to webhooks as 'Events'. While you can monitor campaign events, standard webhook setup needs to be done via the ActiveTrail integration settings panel.
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.
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