How to Use the Braze MCP in Claude

Q: Can I trigger a Braze campaign from Claude Desktop without writing code?

Yes, you just ask the agent to start it. It uses the triggercampaign tool behind the scenes, prompting you for any required payload variables before sending the request.

Q: How does Claude Desktop handle user identity resolution in Braze?

The agent calls identifyuser to merge user aliases with external IDs. It handles the API payload formatting based on your plain-text instructions.

Q: Can I inspect canvas steps through this integration?

You can query any journey structure using getcanvasdetails. Your agent reads the steps and explains the flow logic directly in your conversation.

Trigger Braze user journeys and check campaign stats directly inside your Claude Desktop chat.

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Connect Braze MCP to Claude Desktop

Create your Vinkius account to connect Braze to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Braze with Claude Desktop

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Control Braze Campaigns and Canvases from Claude Desktop

The `list_campaigns` tool lets your AI client pull your active marketing campaigns directly into your chat interface. You can immediately follow up by running `get_campaign_details` or `get_canvas_details` to inspect the exact steps, target segments, and rules of your customer journeys without opening the Braze dashboard. This setup saves you from constant tab-switching when you need to audit your messaging setup. Your agent reads the live configuration, spots logical gaps, and suggests immediate fixes based on real data.

Trigger and Test Customer Journeys Instantly

The `trigger_canvas` tool initiates a specific user journey for testing or ad-hoc marketing runs. If you need to kick off a classic API-triggered message instead, `trigger_campaign` fires the event with whatever payload your user segments require. Testing lifecycle flows becomes a conversation rather than a series of manual curl commands. You tell your agent who to target, and it handles the payload construction and execution in seconds.

Manage User Profiles and Track Custom Events

The `track_user` tool records custom attributes and behavioral events directly against your customer profiles. When managing identity resolution, `identify_user` links anonymous aliases to your primary database keys to keep history clean, while `delete_user` handles privacy compliance requests instantly. You can also run `export_user_ids` to verify that your profile attributes updated correctly after an event fires. Having these tools inside your MCP setup means you can clean up test accounts and verify tracking schemas without writing throwaway scripts.

Setup guide

Set up Braze MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Braze MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Braze MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under braze-mcp.

json

{
  "mcpServers": {
    "braze-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Braze. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

Why Choose Vinkius

Vinkius connects your tools to AI with real-time monitoring and automatic cost savings — all from one dashboard.

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Real-time monitoring

Live

visibility into every interaction

Connect your favorite tools to your AI and see exactly what's happening — every request, every response, in real time.

Built-in savings

60%

lower AI costs

Vinkius compresses data between your apps and your AI automatically. Lower bills every month — no configuration required.

Single dashboard

One

place for every integration

Every tool your AI connects to, managed from a single screen. One account, complete control.

Common questions about Braze MCP in Claude Desktop

Open your local configuration file and add the server definition under the mcpServers key. Once you restart the app, these MCP tools will show up under the hammer icon in your chat window.

Yes, you just ask the agent to start it. It uses the `trigger_campaign` tool behind the scenes, prompting you for any required payload variables before sending the request.

The agent calls `identify_user` to merge user aliases with external IDs. It handles the API payload formatting based on your plain-text instructions.

You can query any journey structure using `get_canvas_details`. Your agent reads the steps and explains the flow logic directly in your conversation.

Your API keys remain inside the secure Vinkius vault and never pass to the LLM provider. Only the specific user profiles or event payloads you explicitly request are processed during your active session.

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