Can I trigger an API campaign for a specific user?

Yes! Use the `trigger_campaign` tool with the Campaign ID and a JSON array of recipient objects (e.g., `[{"external_user_id":"123"}]`).

How do I update a user's custom attribute?

Simply ask the agent to `track_user` and provide the External ID along with the new attributes in JSON format (e.g., `{"favorite_color":"blue"}`).

Does the integration allow permanently deleting a user for GDPR compliance?

Yes. Use the `delete_user` mutation with the user's External ID. This will permanently remove their profile and data from your Braze dashboard.

Braze MCP Server for AutoGen 10 tools — connect in under 2 minutes

Name: Braze
Availability: InStock
Author: Vinkius

microsoft.github.io/autogen/docs/tools/mcp-tools

Built by Vinkius GDPR 10 Tools Framework

Microsoft AutoGen enables multi-agent conversations where agents negotiate, delegate, and execute tasks collaboratively. Add Braze as an MCP tool provider through Vinkius and every agent in the group can access live data and take action.

Get MCP Server for AI Agents

ASK AI ABOUT THIS MCP SERVER

Open in ChatGPT Open in Claude Open in Perplexity

Vinkius supports streamable HTTP and SSE.

python

import asyncio
from autogen_agentchat.agents import AssistantAgent
from autogen_ext.tools.mcp import McpWorkbench

async def main():
    # Your Vinkius token. get it at cloud.vinkius.com
    async with McpWorkbench(
        server_params={"url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"},
        transport="streamable_http",
    ) as workbench:
        tools = await workbench.list_tools()
        agent = AssistantAgent(
            name="braze_agent",
            tools=tools,
            system_message=(
                "You help users with Braze. "
                "10 tools available."
            ),
        )
        print(f"Agent ready with {len(tools)} tools")

asyncio.run(main())

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IAMAccess control

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Stream every event to Splunk, Datadog, or your own webhook in real-time

* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure

About Braze MCP Server

Connect your Braze customer engagement platform to any AI agent and orchestrate your marketing automation and user tracking workflows through natural conversation.

AutoGen enables multi-agent conversations where agents negotiate, delegate, and collaboratively use Braze tools. Connect 10 tools through Vinkius and assign role-based access. a data analyst queries while a reviewer validates, with optional human-in-the-loop approval for sensitive operations.

What you can do

User Orchestration — Track new user attributes and events, identify anonymous users, or permanently delete user profiles for compliance.
Campaign Management — List all your marketing campaigns, retrieve detailed metadata, and instantly trigger API-based campaign sends to specific users.
Canvas (Journey) Control — List and inspect multi-step Canvases, and trigger users to enter specific Canvas workflows.
Data Export — Programmatically export user profile data by their external IDs.

The Braze MCP Server exposes 10 tools through the Vinkius. Connect it to AutoGen in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Braze to AutoGen via MCP

Follow these steps to integrate the Braze MCP Server with AutoGen.

Install AutoGen

Run pip install "autogen-ext[mcp]"

Replace the token

Replace [YOUR_TOKEN_HERE] with your Vinkius token

Integrate into workflow

Use the agent in your AutoGen multi-agent orchestration

Explore tools

The workbench discovers 10 tools from Braze automatically

Why Use AutoGen with the Braze MCP Server

AutoGen provides unique advantages when paired with Braze through the Model Context Protocol.

Multi-agent conversations: multiple AutoGen agents discuss, delegate, and collaboratively use Braze tools to solve complex tasks

Role-based architecture lets you assign Braze tool access to specific agents. a data analyst queries while a reviewer validates

Human-in-the-loop support: agents can pause for human approval before executing sensitive Braze tool calls

Code execution sandbox: AutoGen agents can write and run code that processes Braze tool responses in an isolated environment

Braze + AutoGen Use Cases

Practical scenarios where AutoGen combined with the Braze MCP Server delivers measurable value.

Collaborative analysis: one agent queries Braze while another validates results and a third generates the final report

Automated review pipelines: a researcher agent fetches data from Braze, a critic agent evaluates quality, and a writer produces the output

Interactive planning: agents negotiate task allocation using Braze data to make informed decisions about resource distribution

Code generation with live data: an AutoGen coder agent writes scripts that process Braze responses in a sandboxed execution environment

Braze MCP Tools for AutoGen (10)

These 10 tools become available when you connect Braze to AutoGen via MCP:

delete_user

Delete a user by external ID

export_user_ids

Export profile data for specific users

get_campaign_details

Get details of a specific campaign

get_canvas_details

Get details of a specific Canvas

identify_user

Identify a user (merge alias to external ID)

list_campaigns

List all campaigns

list_canvases

List all Canvases

track_user

Track user attributes or events

trigger_campaign

Trigger an API-triggered campaign

trigger_canvas

Trigger a Canvas journey

Example Prompts for Braze in AutoGen

Ready-to-use prompts you can give your AutoGen agent to start working with Braze immediately.

"List all active campaigns in Braze."

"Track user 'usr_992' with attribute {'loyalty_tier':'Gold'}."

"List all Canvases configured in the workspace."

Troubleshooting Braze MCP Server with AutoGen

Common issues when connecting Braze to AutoGen through the Vinkius, and how to resolve them.

McpWorkbench not found

Install: pip install "autogen-ext[mcp]"

Braze + AutoGen FAQ

Common questions about integrating Braze MCP Server with AutoGen.

How does AutoGen connect to MCP servers?

Create an MCP tool adapter and assign it to one or more agents in the group chat. AutoGen agents can then call Braze tools during their conversation turns.

Can different agents have different MCP tool access?

Yes. AutoGen's role-based architecture lets you assign specific MCP tools to specific agents, so a querying agent has different capabilities than a reviewing agent.