How do I get an API Key for Freshmarketer?

Log in to your Freshmarketer account, go to Settings (gear icon), and select API Settings to generate or view your API Key.

What is my 'Domain prefix'?

Your domain prefix is the first part of your Freshmarketer URL (e.g. if your URL is 'acme.freshmarketer.com', the prefix is 'acme').

Can I send a one-off transactional email through the agent?

Yes, use the 'send_transactional_email' tool and provide the recipient's email and the Campaign ID configured in your account.

How do I trigger an automation journey via chat?

Use the 'post_custom_event' tool to log an event for a specific contact. If a journey is configured to start on that event, it will trigger automatically.

Freshmarketer MCP Server for AutoGen 10 tools — connect in under 2 minutes

Name: Freshmarketer
Availability: InStock
Author: Vinkius

microsoft.github.io/autogen/docs/tools/mcp-tools

Built by Vinkius GDPR 10 Tools Framework

Microsoft AutoGen enables multi-agent conversations where agents negotiate, delegate, and execute tasks collaboratively. Add Freshmarketer as an MCP tool provider through Vinkius and every agent in the group can access live data and take action.

Get MCP Server for AI Agents

ASK AI ABOUT THIS MCP SERVER

Open in ChatGPT Open in Claude Open in Perplexity

Vinkius supports streamable HTTP and SSE.

python

import asyncio
from autogen_agentchat.agents import AssistantAgent
from autogen_ext.tools.mcp import McpWorkbench

async def main():
    # Your Vinkius token. get it at cloud.vinkius.com
    async with McpWorkbench(
        server_params={"url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"},
        transport="streamable_http",
    ) as workbench:
        tools = await workbench.list_tools()
        agent = AssistantAgent(
            name="freshmarketer_agent",
            tools=tools,
            system_message=(
                "You help users with Freshmarketer. "
                "10 tools available."
            ),
        )
        print(f"Agent ready with {len(tools)} tools")

asyncio.run(main())

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Stream every event to Splunk, Datadog, or your own webhook in real-time

* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure

About Freshmarketer MCP Server

Connect your Freshmarketer account (part of the Freshsales Suite) to any AI agent to automate your marketing operations through the Model Context Protocol (MCP). Freshmarketer helps you engage your audience with personalized email campaigns and automated journeys. This MCP server enables you to manage your contact database, organize mailing lists, and trigger transactional emails directly through natural conversation.

AutoGen enables multi-agent conversations where agents negotiate, delegate, and collaboratively use Freshmarketer tools. Connect 10 tools through Vinkius and assign role-based access. a data analyst queries while a reviewer validates, with optional human-in-the-loop approval for sensitive operations.

Key Features

Contact Management — List all marketing contacts, retrieve detailed profiles, and create or update contacts instantly.
Audience Segmentation — Access and list your configured mailing lists to understand how your audience is segmented.
Transactional Emails — Trigger specific transactional campaigns to individual contacts directly from the chat interface.
Journey Insights — Monitor your active and paused marketing automation journeys.
Event Tracking — Post custom events to a contact's timeline to programmatically trigger specific automation flows.
Real-time Data Sync — Keep your marketing data synchronized with your CRM seamlessly.

The Freshmarketer MCP Server exposes 10 tools through the Vinkius. Connect it to AutoGen in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Freshmarketer to AutoGen via MCP

Follow these steps to integrate the Freshmarketer MCP Server with AutoGen.

Install AutoGen

Run pip install "autogen-ext[mcp]"

Replace the token

Replace [YOUR_TOKEN_HERE] with your Vinkius token

Integrate into workflow

Use the agent in your AutoGen multi-agent orchestration

Explore tools

The workbench discovers 10 tools from Freshmarketer automatically

Why Use AutoGen with the Freshmarketer MCP Server

AutoGen provides unique advantages when paired with Freshmarketer through the Model Context Protocol.

Multi-agent conversations: multiple AutoGen agents discuss, delegate, and collaboratively use Freshmarketer tools to solve complex tasks

Role-based architecture lets you assign Freshmarketer tool access to specific agents. a data analyst queries while a reviewer validates

Human-in-the-loop support: agents can pause for human approval before executing sensitive Freshmarketer tool calls

Code execution sandbox: AutoGen agents can write and run code that processes Freshmarketer tool responses in an isolated environment

Freshmarketer + AutoGen Use Cases

Practical scenarios where AutoGen combined with the Freshmarketer MCP Server delivers measurable value.

Collaborative analysis: one agent queries Freshmarketer while another validates results and a third generates the final report

Automated review pipelines: a researcher agent fetches data from Freshmarketer, a critic agent evaluates quality, and a writer produces the output

Interactive planning: agents negotiate task allocation using Freshmarketer data to make informed decisions about resource distribution

Code generation with live data: an AutoGen coder agent writes scripts that process Freshmarketer responses in a sandboxed execution environment

Freshmarketer MCP Tools for AutoGen (10)

These 10 tools become available when you connect Freshmarketer to AutoGen via MCP:

check_account_status

Verify API status

create_mailing_list

Create new mailing list

get_contact_details

Get contact metadata

list_contacts

List marketing contacts

list_custom_events

List configured events

list_journeys

List marketing journeys

list_mailing_lists

List mailing lists

post_custom_event

Trigger custom event

send_transactional_email

Trigger an email

upsert_contact

Create or update contact

Example Prompts for Freshmarketer in AutoGen

Ready-to-use prompts you can give your AutoGen agent to start working with Freshmarketer immediately.

"List my 5 most recent marketing contacts."

"Show me all active mailing lists in my account."

"Trigger the 'Welcome Email' (Campaign ID: 123) for 'newuser@example.com'."

Troubleshooting Freshmarketer MCP Server with AutoGen

Common issues when connecting Freshmarketer to AutoGen through the Vinkius, and how to resolve them.

McpWorkbench not found

Install: pip install "autogen-ext[mcp]"

Freshmarketer + AutoGen FAQ

Common questions about integrating Freshmarketer MCP Server with AutoGen.

How does AutoGen connect to MCP servers?

Create an MCP tool adapter and assign it to one or more agents in the group chat. AutoGen agents can then call Freshmarketer tools during their conversation turns.

Can different agents have different MCP tool access?

Yes. AutoGen's role-based architecture lets you assign specific MCP tools to specific agents, so a querying agent has different capabilities than a reviewing agent.