How to Use the Google Ads MCP in CrewAI

Q: How do I filter which Google Ads tools my CrewAI agents use?

Use the toolfilter option in your agent configuration. This limits the agent to only the tools you authorize, such as getperformancereport.

Deploy a specialized Google Ads crew in CrewAI to monitor, analyze, and report on campaign performance autonomously.

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Connect Google Ads MCP to CrewAI

Create your Vinkius account to connect Google Ads to CrewAI and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Google Ads with CrewAI

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Autonomous Campaign Auditing

Assign a monitor agent in CrewAI to poll `get_performance_report` at fixed intervals. This agent watches for CPA spikes or sudden drops in click volume. If the monitor detects an issue, it can pass the data to an analyst agent. This setup automates the initial phase of your campaign review process.

Collaborative Ad Optimization

Create a team where one agent uses `list_ads` to audit creatives while another checks `list_keywords`. They share memory to identify which keywords drive the most engagement. This allows your crew to provide a full picture of your account health. You get an analysis that spans your entire search strategy without doing the grunt work.

Conversion Funnel Oversight

Your CrewAI agents can use `list_conversion_actions` to track how your ads perform against real business results. They can flag campaigns that drive clicks but fail to convert. This gives you a clear view of your ROI. The agents handle the data gathering so you only focus on the final decision.

Setup guide

Set up Google Ads MCP in CrewAI

Prerequisites

Python 3.10+ installed
crewai package (pip install crewai)
Active Vinkius subscription with a valid endpoint token

1

Install CrewAI
Run pip install crewai to install the framework. MCP support is built-in via the mcps parameter.
2

Add the MCP URL to your agent
Pass your Vinkius endpoint directly to the mcps list. Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. CrewAI handles tool discovery and caching automatically.
3

Kick off your crew
Create a Crew with your agent and tasks. Call crew.kickoff() — the agent will automatically invoke Google Ads tools as needed.

crew.py

from crewai import Agent, Task, Crew

agent = Agent(
    role="Google Ads Analyst",
    goal="Access and analyze Google Ads data via MCP.",
    backstory="Expert analyst with direct Google Ads access.",
    mcps=[
        "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ],
)

task = Task(
    description="List recent Google Ads transactions",
    agent=agent,
    expected_output="A summary of recent activity",
)

crew = Crew(agents=[agent], tasks=[task])
result = crew.kickoff()
print(result)

Get your connection token →

Prerequisites

Python 3.10+ installed
crewai + crewai-tools packages
Active Vinkius subscription with a valid endpoint token

1

Install dependencies
Run pip install crewai crewai-tools. The MCPServerAdapter handles lifecycle management and tool conversion.
2

Connect with MCPServerAdapter
Use MCPServerAdapter as a context manager with SseServerParameters pointing to your Vinkius endpoint. The adapter automatically manages connection lifecycle.
3

Assign tools and run
Pass the returned mcp_tools to your agent's tools parameter. The adapter converts MCP tools to native BaseTool objects compatible with all CrewAI agents.

crew.py

from crewai import Agent, Task, Crew
from crewai_tools import MCPServerAdapter
from mcp import SseServerParameters

server_params = SseServerParameters(
    url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
)

with MCPServerAdapter(server_params) as mcp_tools:
    agent = Agent(
        role="Google Ads Analyst",
        goal="Access and analyze Google Ads data via MCP.",
        backstory="Expert analyst with direct Google Ads access.",
        tools=mcp_tools,
    )

    task = Task(
        description="List recent Google Ads transactions",
        agent=agent,
        expected_output="A summary of recent activity",
    )

    crew = Crew(agents=[agent], tasks=[task])
    result = crew.kickoff()
    print(result)

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Google Ads. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Google Ads MCP in CrewAI

Absolutely. You can assign different tools to different agents in your crew. One agent can focus on `get_campaign` while another handles `get_account_budget`.

Access is managed through your endpoint token. The MCP Server ensures that every tool call is authenticated and restricted to the permissions of that specific token.

Yes. CrewAI agents use shared memory to pass insights gathered from tools like `list_keywords`. This allows them to build on each other's findings.

Use the tool_filter option in your agent configuration. This limits the agent to only the tools you authorize, such as `get_performance_report`.

Your conversion data is handled within the ephemeral session of your agent. The server never stores your sensitive account information, and access is limited to the duration of the task.

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