How to Use the Google Business Profile MCP in Claude

Q: How do I connect my Google Business Profile to Claude Desktop?

Open your claudedesktopconfig.json file and add the Google Business Profile MCP Server to your list. Once you restart the app, the hammer icon will show tools like listlocations and listreviews ready to run.

Q: Can I draft posts for my business within Claude Desktop?

Yes, you can use your agent to inspect current posts with listlocalposts and draft new updates. Because Claude Desktop runs locally, you can feed it local text files to structure your brand updates before publishing.

Q: Does this Google Business Profile MCP setup support multiple store accounts in Claude Desktop?

Yes, it does. The server includes listaccounts and listlocations to help Claude Desktop switch between different business entities. You just tell your agent which account to target for the current task.

Q: How do I check my Google Business Profile verification status using Claude Desktop?

Ask your agent to run getverificationstatus for your specific store location. Claude Desktop will fetch the status directly from Google, showing you whether your listing is active or needs attention.

Run your local store updates and review responses directly inside Claude Desktop without leaving your chat window.

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Connect Google Business Profile MCP to Claude Desktop

Create your Vinkius account to connect Google Business Profile to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Google Business Profile with Claude Desktop

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Run Local Store Updates directly in Claude Desktop

This Google Business Profile MCP Server lets Claude Desktop edit your store details directly. Instead of logging into the Google dashboard, you tell your agent to modify your operational schedule, and it uses `update_business_hours` to apply the changes instantly. You can check if the changes went through by running `get_location_details` right in your chat. Claude Desktop uses your local configuration to talk directly to the Google API, making store management a simple chat conversation.

Respond to Reviews and Questions

This Google Business Profile toolset lets Claude Desktop fetch and manage customer reviews directly in your chat. Stop copying and pasting customer feedback into a browser tab. This MCP integration lets your agent pull the latest feedback with `list_reviews` and draft replies on the fly. When you approve a draft, Claude Desktop calls `create_review_reply` to post it. You can also handle customer queries by listing them with `list_questions` and publishing answers using `answer_question` instantly.

Pull Real-Time Performance Metrics

This Google Business Profile integration lets Claude Desktop retrieve store metrics directly. Ask your agent how your shops are performing this week. Claude Desktop queries `get_location_insights` to retrieve search views, map views, and direction requests directly. Your Claude Desktop agent can format these raw Google search views into a clean markdown report. It combines `list_locations` with performance data so you always know which store needs attention.

Setup guide

Set up Google Business Profile MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Google Business Profile MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Google Business Profile MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under google-business-profile-mcp.

json

{
  "mcpServers": {
    "google-business-profile-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Google Business Profile. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Google Business Profile MCP in Claude Desktop

Open your `claude_desktop_config.json` file and add the Google Business Profile MCP Server to your list. Once you restart the app, the hammer icon will show tools like `list_locations` and `list_reviews` ready to run.

Yes, you can use your agent to inspect current posts with `list_local_posts` and draft new updates. Because Claude Desktop runs locally, you can feed it local text files to structure your brand updates before publishing.

Yes, it does. The server includes `list_accounts` and `list_locations` to help Claude Desktop switch between different business entities. You just tell your agent which account to target for the current task.

Ask your agent to run `get_verification_status` for your specific store location. Claude Desktop will fetch the status directly from Google, showing you whether your listing is active or needs attention.

Your Google OAuth tokens and location details are stored in your local configuration, never sent to third-party LLM servers. This MCP Server runs inside an isolated environment on Vinkius, meaning your location insights and review data are processed in memory and discarded immediately.

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