Can I publish a Reel using my AI agent?

Yes. Use the `publish_reel` tool. You just need to provide a public URL for the video and your caption. Your agent will handle the container creation and final publishing to your Instagram Business profile instantly.

How do I see performance metrics for a specific post?

Ask your agent to `get_media_insights` for a specific Media ID. You'll receive deep metrics like reach, impressions, saved counts, and engagement rate directly in your chat interface.

Can my agent help me respond to comments?

Absolutely. Use the `get_media_comments` tool to list recent feedback, and then use `reply_to_comment` to send your response. This allows you to manage community interaction without opening the Instagram app.

Instagram (Social Media & Business) MCP Server for OpenAI Agents SDK 10 tools — connect in under 2 minutes

Name: Instagram (Social Media & Business)
Availability: InStock
Author: Vinkius

openai.github.io/openai-agents-python/mcp

Built by Vinkius GDPR 10 Tools SDK

The OpenAI Agents SDK enables production-grade agent workflows in Python. Connect Instagram (Social Media & Business) through the Vinkius and your agents gain typed, auto-discovered tools with built-in guardrails — no manual schema definitions required.

Get MCP Server for AI Agents

ASK AI ABOUT THIS MCP SERVER

Open in ChatGPT Open in Claude Open in Perplexity

Vinkius supports streamable HTTP and SSE.

python

import asyncio
from agents import Agent, Runner
from agents.mcp import MCPServerStreamableHttp

async def main():
    # Your Vinkius token — get it at cloud.vinkius.com
    async with MCPServerStreamableHttp(
        url="https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    ) as mcp_server:

        agent = Agent(
            name="Instagram (Social Media & Business) Assistant",
            instructions=(
                "You help users interact with Instagram (Social Media & Business). "
                "You have access to 10 tools."
            ),
            mcp_servers=[mcp_server],
        )

        result = await Runner.run(
            agent, "List all available tools from Instagram (Social Media & Business)"
        )
        print(result.final_output)

asyncio.run(main())

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Stream every event to Splunk, Datadog, or your own webhook in real-time

* Every MCP server runs on Vinkius-managed infrastructure inside AWS - a purpose-built runtime with per-request V8 isolates, Ed25519 signed audit chains, and sub-40ms cold starts optimized for native MCP execution. See our infrastructure

About Instagram (Social Media & Business) MCP Server

Connect your Instagram Business account to any AI agent and take full control of your social media content and audience engagement through natural conversation.

The OpenAI Agents SDK auto-discovers all 10 tools from Instagram (Social Media & Business) through native MCP integration. Build agents with built-in guardrails, tracing, and handoff patterns — chain multiple agents where one queries Instagram (Social Media & Business), another analyzes results, and a third generates reports, all orchestrated through the Vinkius.

What you can do

Content Publishing — Dispatch professional photos and high-impact reels directly from your agent, including custom captions and automated scheduling flows
Audience Insights — Query deep performance metrics for your posts and stories to understand reach, impressions, and engagement trends in real-time
Comment Management — List, retrieve, and respond to customer comments on your media items to maintain a high-touch social presence effortlessly
Media Inventory — Enumerate your published content library and extract detailed metadata, including permalinks and media types (IMAGE, VIDEO, CAROUSEL)
Profile Audit — Access your Business account profile data and monitor follower counts and account biographies securely
Token Management — Refresh long-lived access tokens directly through your agent to ensure uninterrupted service connectivity

The Instagram (Social Media & Business) MCP Server exposes 10 tools through the Vinkius. Connect it to OpenAI Agents SDK in under two minutes — no API keys to rotate, no infrastructure to provision, no vendor lock-in. Your configuration, your data, your control.

How to Connect Instagram (Social Media & Business) to OpenAI Agents SDK via MCP

Follow these steps to integrate the Instagram (Social Media & Business) MCP Server with OpenAI Agents SDK.

Install the SDK

Run pip install openai-agents in your Python environment

Replace the token

Replace [YOUR_TOKEN_HERE] with your Vinkius token from cloud.vinkius.com

Run the script

Save the code above and run it: python agent.py

Explore tools

The agent will automatically discover 10 tools from Instagram (Social Media & Business)

Why Use OpenAI Agents SDK with the Instagram (Social Media & Business) MCP Server

OpenAI Agents SDK provides unique advantages when paired with Instagram (Social Media & Business) through the Model Context Protocol.

Native MCP integration via `MCPServerSse` — pass the URL and the SDK auto-discovers all tools with full type safety

Built-in guardrails, tracing, and handoff patterns let you build production-grade agents without reinventing safety infrastructure

Lightweight and composable: chain multiple agents and MCP servers in a single pipeline with minimal boilerplate

First-party OpenAI support ensures optimal compatibility with GPT models for tool calling and structured output

Instagram (Social Media & Business) + OpenAI Agents SDK Use Cases

Practical scenarios where OpenAI Agents SDK combined with the Instagram (Social Media & Business) MCP Server delivers measurable value.

Automated workflows: build agents that query Instagram (Social Media & Business), process the data, and trigger follow-up actions autonomously

Multi-agent orchestration: create specialist agents — one queries Instagram (Social Media & Business), another analyzes results, a third generates reports

Data enrichment pipelines: stream data through Instagram (Social Media & Business) tools and transform it with OpenAI models in a single async loop

Customer support bots: agents query Instagram (Social Media & Business) to resolve tickets, look up records, and update statuses without human intervention

Instagram (Social Media & Business) MCP Tools for OpenAI Agents SDK (10)

These 10 tools become available when you connect Instagram (Social Media & Business) to OpenAI Agents SDK via MCP:

delete_comment

Requires a comment_id. Delete an Instagram comment

get_comments

Requires a media_id — get it from instagram.media first. To reply to a comment, use instagram.comment.reply. To delete a comment, use instagram.comment.delete. Get comments on an Instagram post — text, username, timestamp, like count, and reply count

get_insights

Requires a media_id — get it from instagram.media first. Only works for Business and Creator accounts. Returns: impressions (total views including repeats), reach (unique accounts), likes, comments, shares, saves. Get performance insights for an Instagram post: impressions, reach, likes, comments, shares, saves, and total interactions

get_media

Returns media_type, caption, permalink, like_count, comments_count, timestamp. For post performance metrics, use instagram.insights with the media_id. For comments, use instagram.comments with the media_id. Get recent Instagram posts — images, videos, reels, carousels — with like and comment counts

get_media_children

Requires a media_id. Get all photos/videos within an Instagram carousel album

get_profile

Returns: username, display name, biography, followers, following, post count, website, profile picture, account type. For posts/media, use instagram.media. For post performance, use instagram.insights. Get the authenticated Instagram account profile: username, bio, follower count, following, post count, website

publish_photo

The image_url MUST be a publicly accessible HTTPS URL — Instagram fetches it directly. Only works for Business and Creator accounts. For videos/reels, use instagram.publish.reel. ALWAYS confirm with the user before publishing. This action is irreversible. Publish a photo to Instagram — provide a public image URL and caption

publish_reel

The video_url MUST be a publicly accessible HTTPS URL pointing to an MP4 file. Only works for Business and Creator accounts. For photos, use instagram.publish.photo. ALWAYS confirm with the user before publishing. This action is irreversible. Publish a Reel to Instagram — provide a public video URL and caption

refresh_token

Can be called any time after the token has been active for at least 24 hours. After refreshing, ALWAYS show the new access token and instruct the user to update their INSTAGRAM_ACCESS_TOKEN credential in Vinkius. The old token becomes invalid. Refresh your Instagram access token — extends validity for another 60 days

reply_comment

Requires a comment_id. Reply to an Instagram comment

Example Prompts for Instagram (Social Media & Business) in OpenAI Agents SDK

Ready-to-use prompts you can give your OpenAI Agents SDK agent to start working with Instagram (Social Media & Business) immediately.

"Publish this photo to Instagram with caption 'Enjoying the sunset! #vibes': https://example.com/photo.jpg"

"Show me the insights for my last 3 posts"

"Are there any new comments on the 'Product Launch' Reel?"

Troubleshooting Instagram (Social Media & Business) MCP Server with OpenAI Agents SDK

Common issues when connecting Instagram (Social Media & Business) to OpenAI Agents SDK through the Vinkius, and how to resolve them.

MCPServerStreamableHttp not found

Ensure you have the latest version: pip install --upgrade openai-agents

Agent not calling tools

Make sure your prompt explicitly references the task the tools can help with.

Instagram (Social Media & Business) + OpenAI Agents SDK FAQ

Common questions about integrating Instagram (Social Media & Business) MCP Server with OpenAI Agents SDK.

How does the OpenAI Agents SDK connect to MCP?

Use MCPServerSse(url=...) to create a server connection. The SDK auto-discovers all tools and makes them available to your agent with full type information.