How to Use the Klaviyo (Marketing Automation) MCP in Claude

Q: How do I use Claude Desktop to check a Klaviyo (Marketing Automation) campaign's audience?

First, ask Claude to listemailcampaigns to find the campaign ID. Then, use that ID with the getcampaigndetails tool. The response will include the exact list or segment IDs being targeted.

Q: Can I add new contacts to Klaviyo (Marketing Automation) with Claude Desktop?

Yes. Use the createprofile tool. Just provide the email address, and your agent can create the new profile in Klaviyo for you.

Q: What's the difference between listlists and listaudiencesegments?

listlists shows your static audience lists, which you manage manually. listaudiencesegments shows dynamic groups that Klaviyo updates automatically based on customer behavior, which is better for targeted automation.

Q: How does the Klaviyo (Marketing Automation) MCP Server help me manage flows in Claude Desktop?

You can list all your automations with listautomationflows to see what's running. To understand how one works, use getflowdetails with its ID to see its triggers and steps, all from your chat window. This MCP Server makes it simple.

Manage Klaviyo lists, campaigns, and automations right from your Claude Desktop chat.

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Connect Klaviyo (Marketing Automation) MCP to Claude Desktop

Create your Vinkius account to connect Klaviyo (Marketing Automation) to Claude Desktop and route execution through our secure gateway. The platform manages server hosting, runtime updates, and security layers. Configuration requires no manual server provisioning.

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Setup Klaviyo (Marketing Automation) with Claude Desktop

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Audit Campaigns and Flows

Get a clear picture of your marketing automation without leaving the chat. Ask Claude to `list_automation_flows` to see what's active. Then, drill down with `get_flow_details` to check the exact trigger conditions and action steps for a specific welcome series or abandoned cart flow. This isn't just for audits. You can also check on broadcast campaigns. Use `list_email_campaigns` to see what's scheduled, then grab the message content and target audience with `get_campaign_details`. It's a fast way to confirm everything is set up correctly before a big send.

Manage Customer Segments in Claude Desktop

Stop guessing who your best customers are. Have your agent run `list_audience_segments` to get a list of Klaviyo's auto-updating segments, like 'High-Value Customers' or 'Potential Churn Risks.' You get the actual segment IDs you need for other operations. Once you have a profile ID from `get_profile` or `list_profiles`, you can add them to static lists directly. Just tell Claude to use `add_profiles_to_list` with the correct list ID. This is perfect for manually adding leads or moving subscribers between newsletters.

Look Up and Create Profiles

Need to check a specific customer's status? Just give your agent an ID and have it use `get_profile`. You'll get back everything—contact info, custom properties, and even predictive analytics like churn risk. It's the fastest way to get a complete customer snapshot. You can also add new people to Klaviyo. The `create_profile` tool lets you insert a new lead with just an email address. It’s ideal for quickly syncing a contact from another system or adding someone you just met.

Setup guide

Set up Klaviyo (Marketing Automation) MCP in Claude Web or Desktop

1

Open Claude Settings

Go to claude.ai, click your profile icon, then navigate to Customize → Connectors.
2

Add Custom Connector

Click the "+" button and select Add custom connector. Paste your Vinkius endpoint URL: https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp Replace [YOUR_TOKEN_HERE] with your token from cloud.vinkius.com. For OAuth-protected servers, expand Advanced settings to add credentials.
3

Start a conversation

Open a new chat. The Klaviyo (Marketing Automation) MCP tools are available immediately — no restart needed.

Endpoint URL

https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp

No configuration file needed — paste the URL directly in the Claude web interface.

Available on Free (1 connector), Pro, Max, Team, and Enterprise plans.

Prerequisites

Claude Desktop installed (macOS or Windows)
Active Vinkius subscription with a valid endpoint token

1

Open Claude Desktop Settings

Click the menu icon at the top-left corner, go to Settings → Developer → Edit Config. This opens claude_desktop_config.json in your default text editor.
2

Paste the Klaviyo (Marketing Automation) MCP configuration

Copy the JSON snippet on the right into the mcpServers object. Replace [YOUR_TOKEN_HERE] with your endpoint token from cloud.vinkius.com.
3

Restart Claude Desktop

Close and reopen the application. Claude needs a full restart to load new MCPs — refreshing a conversation is not enough.
4

Verify the connection

Open a new conversation. Click the 🔌 icon at the bottom of the message input. You should see tools listed under klaviyo-marketing-automation-mcp.

json

{
  "mcpServers": {
    "klaviyo-marketing-automation-mcp": {
      "url": "https://edge.vinkius.com/[YOUR_TOKEN_HERE]/mcp"
    }
  }
}

Get your connection token →

Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Klaviyo. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.

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Common questions about Klaviyo (Marketing Automation) MCP in Claude Desktop

First, ask Claude to `list_email_campaigns` to find the campaign ID. Then, use that ID with the `get_campaign_details` tool. The response will include the exact list or segment IDs being targeted.

Yes. Use the `create_profile` tool. Just provide the email address, and your agent can create the new profile in Klaviyo for you.

`list_lists` shows your static audience lists, which you manage manually. `list_audience_segments` shows dynamic groups that Klaviyo updates automatically based on customer behavior, which is better for targeted automation.

You can list all your automations with `list_automation_flows` to see what's running. To understand how one works, use `get_flow_details` with its ID to see its triggers and steps, all from your chat window. This MCP Server makes it simple.

This MCP server processes Klaviyo customer profile data, like emails and names. Your connection is proxied through the Vinkius platform, which uses a single auth token. Your actual Klaviyo API keys are stored securely on the server, not exposed to your desktop client.

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