ON24 Virtual Events MCP. Access attendance, Q&A, and survey data directly in chat.
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ON24 Virtual Events manages all your webinar performance data. Use this server to track who registered, how many attended, and exactly what they engaged with.
Your AI agent pulls attendance lists, engagement metrics, Q&A logs, and survey feedback directly from ON24 into natural conversation.
What your AI agents can do
Get attendee engagement
Pulls specific metrics detailing how engaged attendees were during the virtual session.
Get event details
Retrieves all configuration and scheduling metadata for a single event.
Get event qa log
Lists all questions asked by attendees, along with the official answers provided during the live stream.
List all virtual events or retrieve specific configuration details for one event.
Retrieve complete lists of people who registered and separate lists of those who actually attended the session.
Pull specific metrics on how long attendees viewed content or what their overall engagement level was for a given event.
Get high-level numbers—total views, conversion counts, and impact scores—for a quick overview of the event's success.
Collect written feedback by retrieving all poll results or accessing the full Q&A log from live sessions.
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ON24 Virtual Events: 10 Tools for Webinar Intelligence
Use these 10 tools to pull every piece of event data—from sign-ups to sentiment—into your AI chat, making complex reporting simple.
019d75e5get attendee engagement
Pulls specific metrics detailing how engaged attendees were during the virtual session.
019d75e5get event details
Retrieves all configuration and scheduling metadata for a single event.
019d75e5get event qa log
Lists all questions asked by attendees, along with the official answers provided during the live stream.
019d75e5get event summary analytics
Provides a high-level summary of event performance, including total views and conversions.
019d75e5get registrant details
Fetches complete profile information for any individual who signed up for the event.
019d75e5get survey responses
Retrieves raw response data from post-event surveys, including scores and written feedback.
019d75e5list event attendees
Generates a list of every unique individual who successfully logged into the event during its run time.
019d75e5list event registrants
Provides a complete roster of everyone who signed up for the event, regardless of whether they attended.
019d75e5list event surveys
Lists all surveys created and associated with a specific virtual event.
019d75e5list virtual events
Returns a list of every past, present, or future virtual event hosted on ON24.
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What you can do with this MCP connector
This MCP Server lets your AI client pull deep analytics from ON24 Virtual Events, dumping all that performance data directly into your conversation window without you ever having to log into the ON24 portal. You'll get a complete picture of who showed up, what they cared about, and exactly how successful an event was.
Discovering Event Metadata: If you need to know what events are happening or what happened last month, start by calling list_virtual_events to pull the full roster of past, present, or future webinars hosted on ON24. When you zero in on one specific date, you can use get_event_details to retrieve all the setup and scheduling info for that single event.
Tracking Who Was There: You can get a clear separation between people who signed up and people who actually showed up. Use list_event_registrants to pull a complete list of every single person who ever registered, regardless of whether they logged in or not. Then, if you want to know who was paying attention, call list_event_attendees; this gives you the unique roster of people who actually joined the live session.
For any individual name on those lists, you can pull their full profile data by running get_registrant_details.
Analyzing Performance and Engagement: To get a quick read on how well an event performed overall, use get_event_summary_analytics; it spits out high-level numbers like total views, conversion counts, and impact scores. If you want to drill down into the crowd's specific actions, run get_attendee_engagement to pull metrics that detail exactly how engaged people were during the session—things like view time or interaction levels.
Gathering Audience Feedback: You gotta know what the audience thinks, and this server handles both structured and unstructured feedback. Start by calling list_event_surveys if you need to see what surveys were attached to a virtual event. Then, use get_survey_responses to pull all the raw data from those post-event questionnaires, including actual scores and written comments.
For immediate reactions during the live stream, you can get the full Q&A log using get_event_qa_log, which lists every question asked by attendees alongside the official answers provided by speakers.
Putting It All Together: You don't just pull one piece of data; your AI agent chains it all together for you. For example, you can ask it to first generate a full list of registrants (list_event_registrants), then filter that group using get_attendee_engagement to narrow it down to the top 20% most engaged attendees, and finally pull their specific written feedback from get_survey_responses.
You can also check for multiple surveys associated with an event by running list_event_surveys, giving you total command over every data point connected to your ON24 events.
How ON24 Virtual Events MCP Works
- 1 First, tell your AI client which virtual event you want data for (e.g., 'Give me data for the Annual Summit').
- 2 Next, ask the agent to combine specific tools—for instance, run
list_event_registrantsto get names, and then pass those IDs toget_attendee_engagementto check activity. - 3 Finally, review the structured output in chat. The agent presents a consolidated view of attendance, engagement scores, and survey data.
The bottom line is: you talk to your AI client like a marketing analyst talking to an intern—it runs the necessary ON24 tools and gives you the report.
Who Is ON24 Virtual Events MCP For?
Event Marketing Managers, Demand Generation Leads, and MarTech Operations Engineers use this. You're tired of opening 10 different tabs in the ON24 portal just to build one post-event summary. You need a single source of truth that aggregates attendance counts, engagement time, and qualitative feedback instantly.
Uses this to quickly pull attendance numbers (list_event_attendees) or check total registrations to report ROI without manual export/copy-pasting.
Runs reports combining get_registrant_details with event metrics to identify and prioritize high-value leads for the sales team.
Builds complex data pipelines, running multiple calls like list_event_surveys followed by get_survey_responses, then cross-referencing with event metadata (get_event_details).
What Changes When You Connect
- Stop manually compiling reports. By using
get_event_summary_analytics, your agent pulls total views and conversions instantly, giving you the big picture without opening a single dashboard tab. - Know who's actually paying attention. Use
get_attendee_engagementto check specific viewing time metrics for attendees, letting you identify high-value users quickly. - Understand sentiment fast. Instead of sifting through emails, run
get_survey_responsesto pull raw feedback data and see the average satisfaction score right away. - Track lead quality end-to-end. You can cross-reference who registered (
list_event_registrants) against their profile details usingget_registrant_detailsfor immediate lead scoring. - Never miss a key question. Use
get_event_qa_logto pull every single Q&A exchange from the live session, ensuring no valuable discussion point is lost in an exported CSV file.
Real-World Use Cases
Post-Mortem Deep Dive
The marketing team needs a full picture of the 'Product Launch' webinar. They ask their agent to first run list_event_registrants for the roster, then use that list with get_attendee_engagement to see who was active, and finally pull in all feedback using get_survey_responses. Result: A single, actionable report detailing attendance vs. engagement.
Identifying Key Leads
A sales rep needs to follow up on the 'Industry Trends' webinar. They ask the agent to list all attendees using list_event_attendees, then check their profile details via get_registrant_details to find specific job titles, narrowing down their outreach efforts.
Reviewing Content Gaps
The content team wants to know if certain topics were confusing. They ask the agent to pull all Q&A logs (get_event_qa_log) and analyze them for recurring themes, figuring out exactly which parts of the presentation need clarification.
Forecasting Next Events
The ops team is planning next quarter's events. They ask the agent to use list_virtual_events first to see what was done before, and then use get_event_summary_analytics on past successful events to predict conversion goals for the new lineup.
The Tradeoffs
Asking for everything at once
Typing: 'Give me all data from last month, including attendees, survey results, and engagement.' This vague prompt forces the AI to guess which IDs or dates you mean.
→
Be specific. Start by listing events: list_virtual_events, then specify the event ID (e.g., 98765) and run targeted calls like get_attendee_engagement or get_survey_responses.
Ignoring IDs
Just asking, 'What were the survey results?' The agent won't know which event you mean unless you provide the unique Event ID.
→
Always establish context first. Use get_event_details to confirm metadata for the correct date or title, then use that ID when calling tools like list_event_surveys.
Confusing registration with attendance
Assuming everyone who signed up actually attended. This leads to inflated metrics and inaccurate reporting.
→
Always run both lists: start with the total roster using list_event_registrants, but use list_event_attendees for the actual, accurate participation count.
When It Fits, When It Doesn't
Use this server if your core need is synthesizing webinar and virtual event performance data. You're dealing with metrics like total views, attendance rates, or audience sentiment from ON24. Don't use it if you need to manage billing records or sync contact lists—you need a dedicated CRM integration for that. If you only want a list of names, run list_event_registrants, but if you also need to know how engaged those people were, you must follow up with get_attendee_engagement. This server is about the behavior and feedback; it's not just a simple contact directory.
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by ON24. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 10 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
Available Capabilities
Building a post-event report used to take two hours of clicks.
Right now, you open the ON24 dashboard. You click 'Registrants,' export a CSV. Then you switch tabs to check attendance and copy metrics into a spreadsheet. Finally, you hunt down the survey results in another section just for qualitative feedback. It's a manual, multi-platform mess.
With this MCP server, you just talk to your agent. You say, 'Give me the total views and the top three themes from Q&A.' The agent runs `get_event_summary_analytics` and `get_event_qa_log`, then synthesizes the answer for you in one chat window. Done.
The ON24 Virtual Events MCP Server: Getting full visibility with get_survey_responses
Manual reporting requires exporting survey results, cleaning them up in Excel, and then manually calculating averages for satisfaction scores. This is prone to error.
Now, you ask your agent to run `get_survey_responses`. It pulls the raw data—all responses, all scores—and structures it immediately. You get the average score and key feedback points without touching a spreadsheet.
Common Questions About ON24 Virtual Events MCP
How do I list all my webinars from last month using list_virtual_events? +
Run list_virtual_events first. You must specify the date range or event title so the agent can filter the results down to only what you need.
What is the difference between list_event_registrants and list_event_attendees? +
Registrants are people who signed up for the event, even if they never showed. Attendees are only those individuals who actively logged in during the live session.
Can I get performance data for a specific event using get_event_summary_analytics? +
Yes. You must first provide the unique Event ID to the agent, then call get_event_summary_analytics so it knows which dataset to query.
How do I check what questions were asked during a live event with get_event_qa_log? +
You need to provide the Event ID and then call get_event_qa_log. The agent will return a structured list of both the question and the corresponding answer.
Do I need separate calls for survey results and attendee engagement? +
Yes. They track different things: get_survey_responses handles written feedback, while get_attendee_engagement tracks viewing time and interaction metrics.
If I need a specific user's contact info, how do I use get_registrant_details? +
It pulls all stored profile metadata for a single registrant ID. You can check their full name, email address, company affiliation, and any custom fields attached to that record.
What does list_event_surveys provide before I run get_survey_responses? +
It lists all surveys available for a given event ID. You must use this tool first to find the unique survey IDs and confirm which questionnaires were deployed.
Does get_event_details give me performance data or just setup info? +
This tool retrieves static configuration metadata about the event itself. It gives you scheduling dates, the unique Event ID, and initial settings—it does not report on attendees or views.
How do I get my ON24 API credentials? +
Log in to your ON24 account and navigate to the API Management section in the Analytics or Integration menu to generate your Client ID, API Key, and Secret.
Can I see attendee viewing time? +
Yes! Use the get_attendee_engagement tool with the event ID and attendee email to retrieve detailed engagement metrics including total minutes watched.
Does this support multi-registration tracking? +
Yes, you can list registrants for any specific event using list_event_registrants and check individual registration statuses.
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.
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