Semrush MCP. Run deep SEO forensics directly in your chat.

You're getting direct access to Semrush’s massive SEO database through your AI agent. Forget switching tabs or running multiple API calls—your agent pulls raw, actionable data right into the chat context for immediate analysis. This server lets you run complex forensic queries that used to take hours of manual work.

Comparing Websites and Analyzing Core Health

The domain_overview tool gives you a site's overall SEO score, plus estimates for its organic and paid traffic in any region you specify. If you wanna know how two sites stack up against each other, the domain_vs_domain tool compares core metrics side-by-side so you can instantly tell which one has better search engine visibility.

You can also check a site's technical quality with the site_audit tool; it generates an audit score and flags specific underlying issues—like missing metadata or broken schema—that are actively hurting SEO performance.

For deep traffic insights, the traffic_analytics tool provides granular data points: you get visits counts, bounce rate percentages, and average pages viewed per visit for any target domain. To gauge a site's overall authority and credibility, you run get_backlinks, which pulls an overview of all inbound links pointing to that domain; this lets you see the size and quality of its link profile.

Keyword Strategy and Ranking Analysis

When you need keyword ideas, the related_keywords tool finds new suggestions for a topic. It provides key metrics like search volume and difficulty right away. For specific terms, the keyword_overview function gives detailed data—you'll see things like cost-per-click (CPC), competition level, and total monthly search volume. The agent can use this info to help you build out keyword briefs in minutes.

To track what a site is already doing well, the organic_keywords tool retrieves the list of keywords that domain ranks for right now. You'll use that data to check for performance gaps or see if they're hitting their ranking targets over time. If you want to know how much traffic specific keywords generate, you can run a dedicated query for those terms.

How It Works in Practice

Your agent executes the tool call based on your prompt, pulls all that raw data into the context window, and then writes the analysis for you. You don't just get a number; you get the whole picture. For example, if you ask it to compare two competitors using domain_vs_domain, the AI handles the query, grabs the metrics, and then structures a full report showing where one site is losing traffic compared to the other.

It’s like having an SEO analyst sitting next to your agent's terminal.

It's built for speed. You prompt: "Check Domain X's backlink profile using get_backlinks." The AI executes it, pulls the link data, and you get the authority assessment instantly. It handles everything from finding technical flaws via site_audit to mapping out profitable new ideas with related_keywords. You talk to your agent like you're talking to a teammate who knows every database trick off the top of their head.

You'll use this server for competitive auditing, content gap analysis, and site health checks without ever leaving the chat window.