Woodpecker MCP. Manage Cold Email Campaigns From Your Chat Interface

Woodpecker MCP Server: Cold Email Sequence Management

You've got an AI agent connected here. It gives your agent direct command over Woodpecker's B2B cold email sequences. You manage entire outreach cycles—from onboarding new leads to tracking reply rates and checking deliverability health—all without ever having to touch the actual Woodpecker dashboard. Your AI client treats this like a pure API wrapper, not some clunky UI.

Running Campaigns and Checking Statuses

You control the full lifecycle of your campaigns. To see everything running or shelved, you'll use list_campaigns to pull an index of all existing email sequences in your account. If you need deep details on a specific campaign—like its current stage or overall setup—you call get_campaign. When you know exactly what state the campaign is in, you can pause it using pause_campaign if things get messy, or you'll restart the flow by calling resume_campaign when you’re ready to send out another batch of emails.

Measuring Performance and Deliverability

This isn't just about sending; it's about knowing how well you're hitting. You pull detailed metrics using get_campaign_stats. This tool gives you hard numbers—the open rates, the click counts, and specific reply totals for any selected campaign. You get real-time performance data that tells you which steps are working and which ones need a rewrite.

Monitoring your connection health is just as important; run list_webhooks to confirm every single data pipe between systems is active and firing correctly.

Managing Your Prospect Pipeline

You're always feeding the machine, right? When you find a new lead or an updated contact, you feed it into the system using add_prospect. This tool ensures the new person is properly added to your Woodpecker outreach pool. To check what you already have—the entire list of managed contacts and potential prospects—you use list_prospects.

You get a complete index of every lead currently in your pipeline, so you never send an email into thin air.

How It Works In Practice

Here's the workflow: First, you run list_campaigns to see what sequences are available. Then, maybe you use get_campaign to confirm Campaign X is set up right. If you need new people in the mix, you call add_prospect, passing the name and email for that contact. Once your list is beefed up, you run list_prospects just to verify they all showed up correctly in the database.

When it’s time to start sending messages, you initiate a run or use resume_campaign. After running for a few days, you check back with get_campaign_stats, which gives you those specific metrics—open rates and reply counts—so you know exactly how good this outreach is doing. If you need to hit pause because of an internal review, you'll call pause_campaign until the data team clears it.

Finally, if anything feels off or if a connection drops, running list_webhooks lets your agent pinpoint which data flow broke so you can fix the source.