Drip MCP. Automate campaigns and manage subscribers by conversation.
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Drip MCP manages your entire e-commerce marketing stack conversationally. It lets you search subscriber profiles, update user tags, start complex automation workflows, and audit campaign performance—all through natural language commands from any AI client.
What your AI agents can do
Create subscriber
Creates a new subscriber or updates an existing one by mapping exact tags.
Get subscriber
Gets a full profile, including history, for any subscriber using their email or ID.
List campaigns
Returns details about all existing Drip email series campaigns, showing status and counts.
Retrieve a user's complete profile, including their tags, custom fields, lead score, and activity history.
Apply or remove specific tags to a subscriber’s profile to adjust their segmentation for automated campaigns.
Initiate an automation workflow, sending a specified user onto the next executing node loop in a sequence.
Record raw telemetry data (like 'Purchased' or 'Visited') to trigger automations based on specific customer actions.
Audit your account by listing all active email series campaigns or viewing every available tag array.
Ask AI about this MCP
Supported MCP Clients
OAuth 2.0 Compatible Gemini Waiting for input…
Drip: 10 Tools for CRM Operations
These tools let you read, write, list, and manage all aspects of your e-commerce subscriber data, from single tags to entire campaign histories.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using Drip on Vinkius019d7589create subscriber
Creates a new subscriber or updates an existing one by mapping exact tags.
019d7589get subscriber
Gets a full profile, including history, for any subscriber using their email or ID.
019d7589list campaigns
Returns details about all existing Drip email series campaigns, showing status and counts.
019d7589list subscribers
Lists basic subscriber data like emails, tags, custom fields, and current stage.
019d7589list tags
Retrieves a list of every tag currently available in your Drip account.
019d7589list workflows
Returns IDs and names for all automation workflows, showing if they are active, paused, or drafts.
019d7589record event
Logs a custom event (like 'Viewed Product') to trigger automations for a specific subscriber.
019d7589remove tag
Drops a raw data tag relationship from a subscriber, bypassing the standard UI triggers.
019d7589start workflow
Sends a user onto an executing node loop to start or resume an automation workflow.
019d7589tag subscriber
Applies a specific tag to a subscriber, which drives segmentation and automations.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with Drip, then connect any of our 4,800+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 4,800+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by Drip. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
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Works with Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This server provides 10 capabilities that interface natively with Claude, ChatGPT, Cursor, and any MCP client. No middleware. No custom integration required.
The pain of dashboard hopping
Think about today. To check a customer’s status, you might open the main dashboard. Then, to see their history, you click into their profile tab. If you want to change their segment, you find the tags section and manually click add/remove. It's a cycle of tabs, clicks, and copy-pasting data just to make one small adjustment.
With this MCP, that entire process disappears. You tell your agent, 'Check user X’s profile and give them the 'High Value' tag.' The agent handles reading the history, verifying the tags, and updating the status—all in a single conversation. It’s immediate action.
Drip MCP: Conversational Automation
Forget manually running reports to see what campaigns are active or who they hit. You can ask the agent for a list of all workflows, get their names and statuses instantly, and then trigger one with `start_workflow` if it's ready.
What’s different now is that your marketing system responds to language, not button clicks. The entire complexity of managing tags, records, and flows lives behind simple conversation.
What you can do with this MCP connector
You manage Drip's powerful CRM and marketing automation without ever leaving the chat window. Forget switching between dashboards or writing manual API calls just to change a tag or check lead scores. You tell your agent what you need, and it handles the complexity.
Need to update an entire segment of customers? You can list and search for subscribers by email, tags, custom fields, or even their life stage. The agent tracks all activity history, so you know exactly how a customer is behaving before you take action. Need to kick off a new campaign sequence? You simply trigger existing automation workflows, routing specific users onto the next node in a complex journey.
This level of granular control over subscriber data and automated journeys means your marketing efforts are always precise. When you combine this Drip MCP with other tools—like connecting it to a billing MCP or a support ticketing system—you build automations that span multiple platforms, all managed through one AI agent using the Vinkius platform's cross-MCP chaining capability.
You get full visibility into every data point and action taken, making sure nothing happens in the dark.
019d7589-67d7-733b-a9d6-fbc3a7ec05e8 
How Drip MCP Works
- 1 First, subscribe to the Drip MCP on Vinkius.
- 2 Next, enter your Drip API Token and Account ID into the connection settings.
- 3 Finally, start asking your agent questions in Claude, Cursor, or any MCP-compatible client.
The bottom line is you use natural conversation to control complex marketing actions that used to require logging into multiple web dashboards.
Who Is Drip MCP For?
The e-commerce marketer who is tired of clicking through dozens of tabs and dashboards just to manage a simple user segment. You need to run campaigns based on behavior, not guesswork.
Manages subscriber lifecycle by triggering workflows and auditing campaign performance without leaving the chat.
Records custom events, tests automation triggers, and manages tag relationships to validate new marketing paths.
Quickly looks up user profiles and checks lead scores using natural language to understand customer behavior in real time.
What Changes When You Connect
- You don't have to leave the chat window. You can trigger workflows or change tags using tools like
start_workflowortag_subscriberwithout switching interfaces. - Understand customer behavior instantly. Use
get_subscriberto pull a full profile, including activity history and lead scores, in one query. - Control your segments precisely. Need to clean up old data? You can use
remove_tagto drop raw data tags directly, bypassing the usual UI limits. - Build robust campaigns by recording events. Calling
record_eventsimulates a purchase or visit, activating automations immediately for testing or live scenarios. - Audit everything easily. Use
list_campaignsandlist_subscribersto see campaign status and who is in the system right now.
Real-World Use Cases
The Welcome Series Fail
A new user signs up, but the welcome email flow never starts. Instead of going into Drip's web UI to manually check their status and trigger it, you ask your agent: 'Start the welcome series for user@example.com.' The agent uses start_workflow to execute the sequence instantly.
Auditing a Failed Campaign
A campaign underperformed last month. You need to know which email series were run and how many people received them. You ask your agent to use list_campaigns for an immediate status report, letting you audit the data right away.
Segmenting VIP Users
You identify a high-value user who needs special treatment. Instead of finding them manually, you ask your agent to use get_subscriber for their full profile and then run tag_subscriber to apply the 'VIP' tag, ensuring they hit the right automation path.
Tracking Product Interest
You want to test a new upsell flow. You tell your agent to use record_event for a specific user, logging an event like 'Viewed Shoes'. This immediately simulates the action and allows you to verify if the automation trigger works correctly.
The Tradeoffs
Trying to manually read data
Copying a subscriber's email from one spreadsheet into Drip, then manually updating their tags in the web UI.
→
Just ask your agent to list all relevant subscribers using list_subscribers and use tag_subscriber to apply the necessary tag array. It keeps everything within the chat.
Assuming a user is active
Sending an email campaign blast without knowing if certain users have actually purchased or visited the site recently.
→
First, ask your agent to use get_subscriber on test accounts. Then, run record_event to simulate purchase data before launching a real campaign.
Over-relying on one tool
Only calling list_subscribers and missing the detailed history of user behavior.
→
Always pair listing tools with get_subscriber. This gives you the list view and the deep, individual activity monitoring for specific customers.
When It Fits, When It Doesn't
Use this MCP if your marketing workflow relies on connecting customer actions (like viewing a product or making a purchase) directly to automated email sequences. It's essential when you need to manage tags and triggers programmatically.
Don't use it if you just need to send out a simple, one-off newsletter to everyone who is subscribed; for that, the native sending tool is fine. But if your process involves complex decision points—like 'if they purchased X, then tag them Y, which starts workflow Z'—this is exactly what you need.
Common Questions About Drip MCP
How do I use the list_subscribers tool with Drip? +
You prompt your agent to 'List all subscribers' or 'Show me my subscribers.' The agent calls list_subscribers and returns a quick overview of emails, tags, and lifecycle stage for you.
Can I trigger an automation using the start_workflow tool? +
Yes. You tell your agent which workflow to use and who should receive it (e.g., 'Start the Welcome Series for john@example.com'). The agent calls start_workflow.
What is the difference between tag_subscriber and create_subscriber? +
tag_subscriber applies a specific, single tag to an existing user. create_subscriber, however, is used when you are building or updating a full profile with multiple tags at once.
Does record_event require me to know the event name? +
Yes, you need to tell your agent what the custom event was (e.g., 'Viewed Product'). The agent uses record_event to log that data point and trigger any connected automations.
What credentials are required before I can run `get_subscriber` or any other tool? +
You must provide your Drip API Token and Account ID. These keys allow the agent to connect securely and execute actions across your specific account.
Does `list_subscribers` give me enough data to understand customer behavior? +
It gives you key details like emails, tags, custom fields, and lifecycle stage. For deep activity history or lead scores, run the get_subscriber tool instead.
If I use `remove_tag` on a tag that isn't attached to a user, will it cause an error? +
No, the tool handles this gracefully. If the specific tag relationship doesn't exist for the subscriber, the call simply completes without failure.
When I use `list_workflows`, are there any limits on how many automations I can see? +
The tool retrieves all automation workflows currently configured in your account. It reports IDs, names, and their status (active, paused, or draft).
Use it with your favorite AI tools
Connect this server to Cursor, Claude, VS Code, and more.