AdRoll MCP for AI. Control campaigns and analyze ad performance data.
Works with every AI agent you already use
…and any MCP-compatible client








How this MCP server connects to your AI agent
AdRoll lets you manage every detail of your digital ad campaigns and retargeting efforts through natural conversation. List active campaigns, audit creative assets, segment audiences, and pull real-time performance reports—all without clicking a single dashboard button.
Control complex advertising operations and track conversions across web and social channels instantly.
What AI agents can do with AdRoll Automation
Get campaign
Retrieves specific details about a single advertising campaign.
Get report
Generates performance metrics by accepting structured criteria as a JSON string for detailed analysis.
List adgroups
Lists all the ad groups associated with a specific campaign ID.
Retrieve detailed status, budgets, and operational metrics for all your advertising campaigns.
Generate comprehensive reports detailing clicks, impressions, and total spend over custom timeframes.
Access the complete directory of your ad groups and individual creatives to coordinate visual strategies.
List and manage all available retargeting segments, ensuring precise audience targeting for personalized ads.
Check foundational profile metadata and general account-level settings to confirm operational readiness.
Ask an AI about this
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What AI agents can do with AdRoll: 7 Tools for Campaign & Ad Management
Use these tools to programmatically list campaigns, generate detailed performance reports, and audit every creative asset within your ad accounts.
Make your AI actually useful.
Add this MCP to Claude, Cursor, or Windsurf and your AI stops guessing. It gets real tools to look things up, take action, and handle the stuff you keep doing by hand.
Start using AdRoll on VinkiusGet Campaign
Retrieves specific details about a single advertising campaign.
Get Report
Generates performance metrics by accepting structured criteria as a JSON string for...
List Adgroups
Lists all the ad groups associated with a specific campaign ID.
List Ads
Retrieves every creative asset (ad) linked to a given advertiser profile.
List Advertisables
Lists all active and inactive advertising profiles available in the account.
List Campaigns
Provides a list of all campaigns associated with a specific advertiser profile ID.
List Segments
Retrieves a complete directory listing of available audience retargeting segments.
Security and governance baked right in.
Pick your AI client below to get set up. Just create a Vinkius account, subscribe, and you're instantly up and running. We handle the entire backend infrastructure, delivering out-of-the-box support for HTTPS Streamable, SSE, and OAuth2—zero messy routing required.
Choose How to Get Started
Build a custom MCP for your own tools, or connect a ready-made integration from our catalog.
Build Your Own
Turn any API into an MCP. Import a spec, define Agent Skills, or deploy with MCPFusion.
- Import from OpenAPI, Swagger, or YAML specs
- Create Agent Skills with progressive disclosure
- Deploy to edge with MCPFusion framework
- Built in DLP, auth, and compliance on every call
- Real time usage dashboard and cost metering
- Publish to catalog or keep private
Make Your AI Do More
Start with AdRoll, then connect any of our 5,100+ other servers whenever your AI needs more. One click, no limits.
- Use this MCP plus 5,100+ others, all in one place
- Add new capabilities to your AI anytime you want
- Every connection is secured and compliant automatically
- Track usage and costs across all your servers
- Works with Claude, ChatGPT, Cursor, and more
- New servers added to the catalog every week
Independent Platform Disclaimer: Vinkius is an independent platform and is not affiliated with, endorsed by, sponsored by, verified by, or otherwise authorized by AdRoll. All third-party trademarks, logos, and brand names are the property of their respective owners. Their use on this website is strictly for informational purposes to identify service compatibility and interoperability.
VINKIUS INFRASTRUCTURE
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Sandboxed per request
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Built on the Model Context Protocol (MCP) for Claude, ChatGPT, Cursor, and more
The Model Context Protocol standardizes how applications expose capabilities to LLMs. Instead of operating in isolation, your AI gains direct access to external platforms, live data, and real-world actions through secure, standardized connections.
This connection provides 7 powerful capabilities that interface natively with Claude, ChatGPT, Cursor, and other compatible AI platforms. No middleware. No custom integration required.
The Manual Grind of Cross-Platform Reporting, Solved with Vinkius AI Gateway
Most days are spent clicking. You open the ad dashboard, pull Campaign A's performance summary. Then you switch tabs to check the retargeting segments; you copy those numbers over. Next, you have to verify if the creative assets for Campaign B passed compliance checks, which means logging in again and manually scrolling through asset directories. It’s a cycle of dashboards, clicks, and copy-pasting that kills focus.
With this MCP, your agent handles the whole process naturally. You tell it what you need—say, 'Show me last week's performance for all active campaigns.' The MCP runs multiple checks internally using tools like `list_campaigns` and `get_report`, then hands you a single, structured answer in plain language. You get data, not dashboard navigation.
AdRoll MCP: Campaign & Ad Management
You stop worrying about whether an ad group is linked to the right campaign or if a profile needs manual setup checks. The agent can use `list_adgroups` and `list_advertisables` together, checking relationships across your entire account structure in seconds.
Your workflow shifts from 'How do I get this data?' to 'What insights should I ask for?' It's immediate control over complex ad operations that was previously limited by UI design.
What your AI can actually do with this
Managing large ad accounts means jumping between dashboards to check metrics, verify budget limits, or confirm audience status. This MCP lets your agent take over that entire process. You tell it what you need—like 'Show me the spend report for last week'—and it pulls structured data directly from AdRoll’s backend.
It handles everything from listing all current campaigns to checking if a creative asset is ready for launch. Since this connector lives on Vinkius, your agent can talk to dozens of other services too, making your ad operations coordinator incredibly comprehensive. You get instant reports with clicks, impressions, and spend data, giving you the control needed to optimize ROI without leaving your chat window.
019dd0b3-69a7-71fd-b89e-634903912de7 Here's how it actually works
The bottom line is that your agent acts as a dedicated ad operations coordinator, giving you instant data access without manual dashboard navigation.
Subscribe to the AdRoll MCP on Vinkius.
Retrieve your API Key or Personal Access Token from the AdRoll Developer Portal.
Connect your AI client to the MCP, and start querying performance metrics using natural language commands.
Who is this actually for?
This MCP is for the Media Buyer who spends too much time copy-pasting numbers into spreadsheets, or the Growth Advertiser who needs to simultaneously verify creative status and check segment sizes. It’s for anyone whose job requires constant cross-referencing of campaign performance data.
Automates the retrieval of structured advertising metrics, letting them pull specific spend or click counts across multiple campaigns using simple AI queries.
Instantly pulls campaign performance recaps and monitors budgets by asking natural language questions instead of building complex reports in a dashboard.
Coordinates audience segments and verifies creative status quickly, allowing them to keep their focus on high-level strategy without leaving their core workspace.
What Changes When You Connect
Stop toggling between tabs. You can ask your agent to run a full performance report, getting clicks, impressions, and spend in one query using the get_report tool.
You don't need to manually check every profile. The list_advertisables tool lets you audit all existing ad accounts instantly, confirming their operational status with a simple command.
Keep your targeting precise by listing segments using list_segments. You immediately know which audience groups are active and ready for retargeting.
Quickly assess campaign health. Use the get_campaign tool to pull specific budget details or status updates without navigating deep into ad tables.
Audit all your creatives at once. With list_ads, you get a full view of every piece of visual marketing material associated with an advertiser.
See it in action
Checking quarterly campaign health
A Marketing Manager needs to know the total spend across 15 different campaigns for Q2. They simply prompt their agent: 'What was the performance report (clicks and spend) for last quarter?' The MCP uses get_report to pull all necessary data instantly, bypassing manual dashboard compilation.
Auditing ad group assets
A Growth Advertiser launches a new campaign and needs confirmation that the associated creative groups are set up correctly. They prompt: 'List ad groups for Campaign ID 456.' The MCP uses list_adgroups to confirm asset readiness before launch.
Identifying stale audiences
A Media Buyer suspects a retargeting segment hasn't been updated. They ask the agent: 'List audience segments for client 789.' The MCP uses list_segments to show them all options and confirm which ones need refreshing.
Cross-checking profile status
The team needs to know if a new ad account is ready to run. Instead of logging into the AdRoll portal, they ask their agent to 'List all advertisable profiles.' The MCP uses list_advertisables and reports on metadata instantly.
The honest tradeoffs
Treating ad data like a simple list
Manually copying 10 campaigns' spend from their respective dashboards into an Excel sheet to calculate monthly ROI.
Use the agent to run get_report with specific criteria. The MCP compiles and structures the necessary metrics for you automatically, giving a single source of truth.
Forgetting which assets belong where
Spending hours navigating ad group menus just to verify if an old creative asset is still active or needs replacing.
Run list_ads against the relevant advertiser profile. This tool quickly provides a comprehensive list of all associated creatives, saving time and preventing errors.
Assuming segment names are consistent
Trying to guess or remember the exact name of an audience segment when asking a colleague for data.
First, run list_segments with your agent. This provides the definitive directory of all available segments, ensuring you use the correct identifier every time.
When It Fits, When It Doesn't
Use this MCP if your primary bottleneck is extracting structured performance metrics or auditing ad account assets across multiple campaigns and profiles. You need to ask complex questions like 'What were the clicks vs. spend for Campaign X last week?' This connector excels at that programmatic data retrieval.
Don't use it if you just need a simple, static list of names (e.g., listing all employees). For those tasks, a basic directory tool is sufficient. Also, don't use this if your goal is to create new ad copy; the MCP only reads data and manages existing assets.
However, if you find yourself switching between ad platforms or spending time in multiple dashboards just to compile one report, then this AdRoll MCP is exactly what you need. It centralizes operational visibility through conversation.
Questions you might have
Can AdRoll MCP track live advertising spend? +
Yes. The get_report tool lets you pull real-time metrics, including total spend and clicks, for specific timeframes directly from the platform.
How many types of campaigns can I list with AdRoll MCP? +
You can list all campaign details using list_campaigns by providing a profile ID. The agent handles accessing and summarizing those various active accounts for you.
Does AdRoll MCP help me find old ad creatives? +
Yes, the list_ads tool helps. You can pass an advertiser profile to list all historical and current creative assets associated with that account ID.
What is the best way to check my retargeting audience size? +
You use the list_segments tool. It provides a full directory of your segments, letting you confirm which ones are active and ready for immediate targeting.
Can I run multiple reports at once using AdRoll MCP? +
Yes. You simply ask the agent to compile several data points—like campaign performance and audience size—into one conversational response, rather than running separate reports manually.
We've already built the connector for AdRoll. Just plug in your AI agents and start using Vinkius.
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